The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Layout Design
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Farrier Wines Packaging Agency: Duncan/Channon / San Francisco Client: Farrier Wines Category: Package Design / Campaign
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Leo Burnett Christmas Bags Agency: Leo Burnett, Toronto / Toronto Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12 Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Love/Hate Annual Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign Agency: BBDO / New York Client: AT&T Category: Branded Content / Campaign
Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Delville Wood Dice Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Urgent Agency: Kinetic Singapore / Singapore Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single
"The Bird" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Single
Hands-free parking. (Tiguan) Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
MINI COUNTRYMAN FLOW Agency: BSUR Agency / Amsterdam Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Design Bronze Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Layout Design

11053D

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Design Bronze Pencil

Duncan/Channon / San Francisco

Farrier Wines

Farrier Wines Packaging

Package Design / Campaign

11022D

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

Leo Burnett

Leo Burnett Christmas Bags

Collateral Design / Self-promotion

11036D

2011 Design Bronze Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Undergraduate Catalog 2011/12

Collateral Design / Self-promotion

11037D

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Social Networks/ Community

11045N

2011 Advertising Bronze Pencil

DDB, Paris / Paris

Chupa Chups

Sindy

Newspaper / Full Page or Spread - Single

11002A

2011 Advertising Bronze Pencil

BBDO / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Interactive Bronze Pencil

Dare / London

EA Games

APB The Human Avatar

Websites & Microsites / Social Networks/ Community

11033N

2011 Interactive Bronze Pencil

BETC Euro RSCG / Paris

CANAL+

Carlos

Websites & Microsites / Corporate Website

11010N

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love/Hate Annual

Publication Design / Book Cover Design

11050D

2011 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

THE METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Campaign

11073T

2011 Advertising Bronze Pencil

BBDO / New York

AT&T

The Last Text Integrated Campaign

Branded Content / Campaign

11074T

2011 Design Bronze Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Superstars Portfolio

Branding / Booklet/Brochure

11006D

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Design Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

Delville Wood Dice

Direct Mail / Single

11055D

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Design Bronze Pencil

Kinetic Singapore / Singapore

Urgent Rubber Stamp Makers

Urgent

Corporate Identity / Single

11011D

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

2011 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

"The Bird"

Public Service / Television - Single

11044T

2011 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Hands-free parking. (Tiguan)

Collateral / Posters - Campaign

11021A

2011 Interactive Bronze Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Websites & Microsites / Consumer Goods

11007N

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Design Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Your Game Is Your Voice

Outdoor Design / Campaign

11047D

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI/BMW

MINI COUNTRYMAN FLOW

Broadcast Design / Single

11058D

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Delete Text Driving

Broadcast Design / Single

11059D

Follow Us