The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Grenade Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Collateral Design / Posters - Single
Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Hands-free parking. (Tiguan) Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design
Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Sony "The Rocket Project: We Have Lift-off" Agency: 180LA / Santa Monica Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Non-Broadcast / Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Layout Design
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
ELEKTRA 11th Edition: YOU ARE NOT HERE Agency: TAXI Montreal / Montreal Client: ELEKTRA Category: Collateral Design / Posters - Campaign
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Typography in Design / Single
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
YOHO Midtown Residential Clubhouse Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Symantec Norton

Grenade

Collateral Design / Posters - Single

11026D

2011 Design Bronze Pencil

Y&R Chicago / Chicago

National Parks Conservation Association

Give Two Cents

Public Service / Outdoor and Posters - Campaign

11068D

2011 Design Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Scary Nights

Public Service / Outdoor and Posters - Campaign

11069D

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Hands-free parking. (Tiguan)

Collateral / Posters - Campaign

11021A

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Craft / Interface Design

11085N

2011 Design Bronze Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Superstars Portfolio

Branding / Booklet/Brochure

11006D

2011 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony "The Rocket Project: We Have Lift-off"

Non-Broadcast / Single

11079T

2011 Advertising Bronze Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Non-Broadcast / Single

11080T

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Interactive Bronze Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Websites & Microsites / Consumer Goods

11007N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Mobile Applications/Sites / Public Service/ Non-Profit

11039N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Dali Museum

Dali Museum & Hipstamatic iPhone app

Mobile Applications/Sites / Public Service/ Non-Profit

11040N

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Interactive Bronze Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Sound Design

11095N

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Interactive Bronze Pencil

BETC Euro RSCG / Paris

CANAL+

Carlos

Websites & Microsites / Corporate Website

11010N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Design Bronze Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Layout Design

11053D

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Design Bronze Pencil

TAXI Montreal / Montreal

ELEKTRA

ELEKTRA 11th Edition: YOU ARE NOT HERE

Collateral Design / Posters - Campaign

11029D

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Design Bronze Pencil

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Typography in Design / Single

11072D

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Advertising Bronze Pencil

DDB, Paris / Paris

Chupa Chups

Sindy

Newspaper / Full Page or Spread - Single

11002A

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Design Bronze Pencil

One Plus Partnership Limited / Hong Kong

Sun Hung Kai Properties Limited

YOHO Midtown Residential Clubhouse

Spatial Design / Indoor Spaces

11041D

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Advertising Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

Speed Camera Lottery

Innovation in Advertising / Campaign

11092G

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

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