The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
"The Bird" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Single
Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Campaign
Grenade Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Collateral Design / Posters - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Lilac Wine Agency: Blind, Inc. / Santa Monica Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
Love/Hate Annual Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
Delville Wood Dice Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Potato 3D Agency: BBH/New York and Google Creative Lab Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Typography in Design / Single
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Love Labo Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
The PUMA Eco-Table Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Corporate Identity Victor Russo's Osteria Agency: Total Identity bv / Amsterdam Client: Victor Russo Category: Corporate Identity / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Innovation in Advertising / Single

2011 Design Bronze Pencil

Y&R Chicago / Chicago

National Parks Conservation Association

Give Two Cents

Public Service / Outdoor and Posters - Campaign

11068D

2011 Design Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Scary Nights

Public Service / Outdoor and Posters - Campaign

11069D

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

"The Bird"

Public Service / Television - Single

11044T

2011 Design Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Your Game Is Your Voice

Outdoor Design / Campaign

11047D

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

THE METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Campaign

11073T

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

The Last Text Integrated Campaign

Branded Content / Campaign

11074T

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Symantec Norton

Grenade

Collateral Design / Posters - Single

11026D

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Design Bronze Pencil

Blind, Inc. / Santa Monica

Dr. Martens/Cinematic Orchestra

Lilac Wine

Broadcast Design / Music Videos

11064D

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love/Hate Annual

Publication Design / Book Cover Design

11050D

2011 Design Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

Delville Wood Dice

Direct Mail / Single

11055D

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Interactive Bronze Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Sound Design

11095N

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Advertising Bronze Pencil

BBH/New York and Google Creative Lab

Google

Potato 3D

Cinema Advertising / Maximum 3 minutes - Single

11069T

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Advertising Bronze Pencil

DDB, Paris / Paris

Chupa Chups

Sindy

Newspaper / Full Page or Spread - Single

11002A

2011 Design Bronze Pencil

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Typography in Design / Single

11072D

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Interactive Bronze Pencil

Dare / London

EA Games

APB The Human Avatar

Websites & Microsites / Social Networks/ Community

11033N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Mobile Applications/Sites / Public Service/ Non-Profit

11039N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Dali Museum

Dali Museum & Hipstamatic iPhone app

Mobile Applications/Sites / Public Service/ Non-Profit

11040N

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Design Bronze Pencil

iyamadesign inc. / Tokyo

Institute of Medical Science, University of Tokyo,

Love Labo

Typography in Design / Campaign

11075D

2011 Design Bronze Pencil

GBH / London

PUMA

The PUMA Eco-Table

Corporate Identity / Campaign

11015D

2011 Design Bronze Pencil

Total Identity bv / Amsterdam

Victor Russo

Corporate Identity Victor Russo's Osteria

Corporate Identity / Campaign

11016D

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Advertising Bronze Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Victoria

Support Scent

Innovation in Advertising / Single

11085G

2011 Advertising Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Innovation in Advertising / Single

11087G

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