The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Innovation in Advertising / Single
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Grenade Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Collateral Design / Posters - Single
Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
YOHO Midtown Residential Clubhouse Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Potato 3D Agency: BBH/New York and Google Creative Lab Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
"The Bird" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Single
Borkebjs.The Return of the Monsters. Agency: Kolle Rebbe / Hamburg Client: Borkebjs.com Category: Publication Design / Book Layout Design
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
LOTUS T5 Agency: OgilvyOne / London Client: IBM Category: Out Of Home / Campaign
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
Urgent Agency: Kinetic Singapore / Singapore Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
MINI COUNTRYMAN FLOW Agency: BSUR Agency / Amsterdam Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
Delville Wood Dice Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Bronze Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Victoria

Support Scent

Innovation in Advertising / Single

11085G

2011 Advertising Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Innovation in Advertising / Single

11087G

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Symantec Norton

Grenade

Collateral Design / Posters - Single

11026D

2011 Design Bronze Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Superstars Portfolio

Branding / Booklet/Brochure

11006D

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Remember Reach

Craft / Animation / Motion Graphics

11091N

2011 Interactive Bronze Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Craft / Animation / Motion Graphics

11092N

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Design Bronze Pencil

One Plus Partnership Limited / Hong Kong

Sun Hung Kai Properties Limited

YOHO Midtown Residential Clubhouse

Spatial Design / Indoor Spaces

11041D

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Advertising Bronze Pencil

BBH/New York and Google Creative Lab

Google

Potato 3D

Cinema Advertising / Maximum 3 minutes - Single

11069T

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Craft / Interface Design

11085N

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

"The Bird"

Public Service / Television - Single

11044T

2011 Design Bronze Pencil

Kolle Rebbe / Hamburg

Borkebjs.com

Borkebjs.The Return of the Monsters.

Publication Design / Book Layout Design

11053D

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Advertising Bronze Pencil

OgilvyOne / London

IBM

LOTUS T5

Out Of Home / Campaign

11016A

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Design Bronze Pencil

Kinetic Singapore / Singapore

Urgent Rubber Stamp Makers

Urgent

Corporate Identity / Single

11011D

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Advertising Bronze Pencil

BBDO / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Interactive Bronze Pencil

BETC Euro RSCG / Paris

CANAL+

Carlos

Websites & Microsites / Corporate Website

11010N

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI/BMW

MINI COUNTRYMAN FLOW

Broadcast Design / Single

11058D

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Delete Text Driving

Broadcast Design / Single

11059D

2011 Design Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

Delville Wood Dice

Direct Mail / Single

11055D

2011 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Social Networks/ Community

11045N

2011 Advertising Bronze Pencil

Publicis London / London

Renault UK Ltd

The Megane Experiment

Branded Content / Single

11072T

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