The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

YOHO Midtown Residential Clubhouse Agency: One Plus Partnership Limited / Hong Kong Client: Sun Hung Kai Properties Limited Category: Spatial Design / Indoor Spaces
Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Typography in Design / Single
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
MINI COUNTRYMAN FLOW Agency: BSUR Agency / Amsterdam Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Broadcast Design / Single
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Experiential Advertising / Single
Lilac Wine Agency: Blind, Inc. / Santa Monica Client: Dr. Martens/Cinematic Orchestra Category: Broadcast Design / Music Videos
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Sony "The Rocket Project: We Have Lift-off" Agency: 180LA / Santa Monica Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Non-Broadcast / Single
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Urgent Agency: Kinetic Singapore / Singapore Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single

2011 Design Bronze Pencil

One Plus Partnership Limited / Hong Kong

Sun Hung Kai Properties Limited

YOHO Midtown Residential Clubhouse

Spatial Design / Indoor Spaces

11041D

2011 Interactive Bronze Pencil

RKCR/Y&R / London

Saint@RKCR/Y&R & RKCR/Y&R

Twitter Knitter

Websites & Microsites / Self-Promotion

11026N

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Design Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Your Game Is Your Voice

Outdoor Design / Campaign

11047D

2011 Interactive Bronze Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Websites & Microsites / Consumer Goods

11007N

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Advertising Bronze Pencil

DDB, Paris / Paris

Chupa Chups

Sindy

Newspaper / Full Page or Spread - Single

11002A

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Advertising Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

Speed Camera Lottery

Innovation in Advertising / Campaign

11092G

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Design Bronze Pencil

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Typography in Design / Single

11072D

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Design Bronze Pencil

BSUR Agency / Amsterdam

MINI/BMW

MINI COUNTRYMAN FLOW

Broadcast Design / Single

11058D

2011 Design Bronze Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Delete Text Driving

Broadcast Design / Single

11059D

2011 Advertising Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Experiential Advertising / Single

11102G

2011 Design Bronze Pencil

Blind, Inc. / Santa Monica

Dr. Martens/Cinematic Orchestra

Lilac Wine

Broadcast Design / Music Videos

11064D

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony "The Rocket Project: We Have Lift-off"

Non-Broadcast / Single

11079T

2011 Advertising Bronze Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Non-Broadcast / Single

11080T

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Design Bronze Pencil

Kinetic Singapore / Singapore

Urgent Rubber Stamp Makers

Urgent

Corporate Identity / Single

11011D

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

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