The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography
Design Indaba Superstars Portfolio Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Interactive Africa Category: Branding / Booklet/Brochure
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games
Love/Hate Annual Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Publication Design / Book Cover Design
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services
Love Labo Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Branding / Logo/Trademark Design - Single Only
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design
Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce
The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce
LOTUS T5 Agency: OgilvyOne / London Client: IBM Category: Out Of Home / Campaign
Leo Burnett Christmas Bags Agency: Leo Burnett, Toronto / Toronto Client: Leo Burnett Category: Collateral Design / Self-promotion
SVA Undergraduate Catalog 2011/12 Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion
Hands-free parking. (Tiguan) Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics
True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Outdoor Design / Single
Zombieland Agency: Y&R Dubai / DUBAI Client: Microsoft Corporation Xbox Resident Evil 5 Category: Small Space Print / Campaign
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
French Film Festival Agency: George Patterson Y&R / Sydney Client: Alliance Francais Category: Collateral Design / P.O.P. and In-Store - Campaign
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Annual Report 2009/10 Agency: Foundry Communications / Calgary Client: Society of Graphic Designers of Canada Category: Branding / Annual Report
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods
Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods
ELEKTRA 11th Edition: YOU ARE NOT HERE Agency: TAXI Montreal / Montreal Client: ELEKTRA Category: Collateral Design / Posters - Campaign
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Interactive Bronze Pencil

Gringo / Sao Paulo

Absolut Vodka

Write with Light

Craft / Typography

11088N

2011 Design Bronze Pencil

The Jupiter Drawing Room South Africa / Cape Town

Interactive Africa

Design Indaba Superstars Portfolio

Branding / Booklet/Brochure

11006D

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Interactive Bronze Pencil

SMFB / Oslo

Fisherman's Friend/Galleberg AS

The Fisherman's Friend Facebook Adventure

Websites & Microsites / Branded Games

11003N

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love/Hate Annual

Publication Design / Book Cover Design

11050D

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Advertising Bronze Pencil

DDB, Paris / Paris

Chupa Chups

Sindy

Newspaper / Full Page or Spread - Single

11002A

2011 Interactive Bronze Pencil

the barbarian group / new york

Samsung

Tweet Wrap

Websites & Microsites / Services

11029N

2011 Design Bronze Pencil

iyamadesign inc. / Tokyo

Institute of Medical Science, University of Tokyo,

Love Labo

Typography in Design / Campaign

11075D

2011 Interactive Bronze Pencil

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Websites & Microsites / Consumer Goods

11007N

2011 Design Bronze Pencil

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Branding / Logo/Trademark Design - Single Only

11009D

2011 Interactive Bronze Pencil

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Sound Design

11095N

2011 Design Bronze Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Your Game Is Your Voice

Outdoor Design / Campaign

11047D

2011 Interactive Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Websites & Microsites / E-Commerce

11017N

2011 Interactive Bronze Pencil

StrawberryFrog / New York

Nanhi Kali (K.C. Mahindra Education Trust)

The Girl Store

Websites & Microsites / E-Commerce

11018N

2011 Advertising Bronze Pencil

OgilvyOne / London

IBM

LOTUS T5

Out Of Home / Campaign

11016A

2011 Design Bronze Pencil

Leo Burnett, Toronto / Toronto

Leo Burnett

Leo Burnett Christmas Bags

Collateral Design / Self-promotion

11036D

2011 Design Bronze Pencil

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Undergraduate Catalog 2011/12

Collateral Design / Self-promotion

11037D

2011 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Hands-free parking. (Tiguan)

Collateral / Posters - Campaign

11021A

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Remember Reach

Craft / Animation / Motion Graphics

11091N

2011 Interactive Bronze Pencil

DDB UK / London

Volkswagen UK

True Life Costs

Craft / Animation / Motion Graphics

11092N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Design Bronze Pencil

Y&R Chicago / Chicago

National Parks Conservation Association

Give Two Cents

Public Service / Outdoor and Posters - Campaign

11068D

2011 Design Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Scary Nights

Public Service / Outdoor and Posters - Campaign

11069D

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Design Bronze Pencil

Taxi 2 / Toronto

MINI Canada

Vending Machine

Outdoor Design / Single

11045D

2011 Advertising Bronze Pencil

Y&R Dubai / DUBAI

Microsoft Corporation Xbox Resident Evil 5

Zombieland

Small Space Print / Campaign

11009A

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Advertising Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

Speed Camera Lottery

Innovation in Advertising / Campaign

11092G

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Design Bronze Pencil

George Patterson Y&R / Sydney

Alliance Francais

French Film Festival

Collateral Design / P.O.P. and In-Store - Campaign

11032D

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

2011 Design Bronze Pencil

Foundry Communications / Calgary

Society of Graphic Designers of Canada

Annual Report 2009/10

Branding / Annual Report

11003D

2011 Interactive Bronze Pencil

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Websites & Microsites / Durable Goods

11013N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Fashion Award

Websites & Microsites / Durable Goods

11014N

2011 Design Bronze Pencil

TAXI Montreal / Montreal

ELEKTRA

ELEKTRA 11th Edition: YOU ARE NOT HERE

Collateral Design / Posters - Campaign

11029D

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Interactive Bronze Pencil

Dare / London

EA Games

APB The Human Avatar

Websites & Microsites / Social Networks/ Community

11033N

Follow Us