The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Trena Agency: AlmapBBDO / São Paulo Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer Agency: JWT / Toronto Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector Agency: Ogilvy & Mather Pte Ltd / Singapore Client: The Economist Category: Collateral / P.O.P and In-store - Single
Soft Let Down Wrapping Paper Agency: Droga5 / East Sydney Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Aspirin and CafiAspirin Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / Posters - Campaign
Stop Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Collateral / Posters - Campaign
Neighbors Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Collateral / Posters - Campaign
Flipped City Agency: DDB MUDRA GROUP INDIA / New Delhi Client: Philips Category: Collateral / Posters - Campaign
Funny Babies Agency: Dentsu Brasil / Sao Paulo Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Collateral / Posters - Campaign
Switch off Agency: Leo Burnett Iberia / Madrid Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign Agency: Maris, West & Baker / Jackson Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe Agency: McCann Worldgroup Mumbai / mumbai Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh Agency: Ogilvy Beijing / Beijing Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings Agency: Publicis Communications Pvt. Ltd. / Gurgaon Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Metallic Ink T-shirt Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask Agency: HBO / New York Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera Agency: DDB DM9JaymeSyfu / Makati Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Collateral / Posters - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver Agency: john st. / Toronto Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks Agency: Martin Williams / Minneapolis Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Gas, Toilet, Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS Agency: CONTRAPUNTO BBDO / Madrid Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design Agency: Gotham / New York Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns Agency: Leo Burrnett Brasil / S�o Paulo Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes Agency: Ogilvy Johannesburg / Johannesburg Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required Agency: Y&R Dubai / DUBAI Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Man America Latina

Trena

Collateral / P.O.P and In-store - Single

11238A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Collateral / P.O.P and In-store - Single

11239A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Collateral / P.O.P and In-store - Single

11240A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / P.O.P and In-store - Single

11241A

2011 Advertising Merit Award

JWT / Toronto

Walmart Canada

Walmart Flyer

Collateral / P.O.P and In-store - Single

11242A

2011 Advertising Merit Award

Ogilvy & Mather Pte Ltd / Singapore

The Economist

Mettle Detector

Collateral / P.O.P and In-store - Single

11243A

2011 Advertising Merit Award

Droga5 / East Sydney

Droga5 Australia

Soft Let Down Wrapping Paper

Collateral / Self-promotion (Agencies or individuals )

11254A

2011 Advertising Merit Award

Scholz & Friends / Hamburg

Scholz & Friends Hamburg

Pizza Digitale

Collateral / Self-promotion (Agencies or individuals )

11255A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Work - We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11256A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Lunch -We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11257A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Aspirin and CafiAspirin

Collateral / Posters - Campaign

11223A

2011 Advertising Merit Award

Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon

Vijay Kaul

Stop

Collateral / Posters - Campaign

11224A

2011 Advertising Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

3M

Ceramic/Crystal/Marble

Collateral / Posters - Campaign

11225A

2011 Advertising Merit Award

DDB Brasil / Sao Paulo

FedEx

Neighbors

Collateral / Posters - Campaign

11226A

2011 Advertising Merit Award

DDB MUDRA GROUP INDIA / New Delhi

Philips

Flipped City

Collateral / Posters - Campaign

11227A

2011 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L'Univers de Chocolat

Funny Babies

Collateral / Posters - Campaign

11228A

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

Republica Popular do Corinthians Poster

Collateral / Posters - Campaign

11229A

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Procter&Gamble

Switch off

Collateral / Posters - Campaign

11230A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Collateral / Posters - Campaign

11231A

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

Fossil

Collateral / Posters - Campaign

11232A

2011 Advertising Merit Award

Maris, West & Baker / Jackson

Shack Up Inn

Poster Campaign

Collateral / Posters - Campaign

11233A

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

The New Straits Times Press (M) Bhd

PERSPECTIVES

Collateral / Posters - Campaign

11234A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

ATSS Security Solution Provider

Wireframe

Collateral / Posters - Campaign

11235A

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

BSH

Keep Your Kitchen Fresh

Collateral / Posters - Campaign

11236A

2011 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Gurgaon

Hewlett Packard Sales India Pvt. Ltd

Mini Beginnings

Collateral / Posters - Campaign

11237A

2011 Advertising Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink T-shirt

Collateral / Promotion (Agencies creating work for individuals)

11250A

2011 Advertising Merit Award

HBO / New York

HBO

Boardwalk Empire - Book Safe Hip Flask

Collateral / Promotion (Agencies creating work for individuals)

11251A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Board Game

Collateral / Promotion (Agencies creating work for individuals)

11252A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Collateral / Promotion (Agencies creating work for individuals)

11253A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

2011 Advertising Merit Award

DDB DM9JaymeSyfu / Makati

Pharex Health Corp.

Opera

Collateral / Posters - Single

11215A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Collateral / Posters - Single

11216A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Collateral / Posters - Single

11217A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / Posters - Single

11218A

2011 Advertising Merit Award

john st. / Toronto

Gamerama

Life Ruiner / Life Saver

Collateral / Posters - Single

11219A

2011 Advertising Merit Award

Martin Williams / Minneapolis

Finnegans

Daddy Drinks

Collateral / Posters - Single

11220A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral / Posters - Single

11221A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Collateral / Posters - Single

11222A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas, Toilet, Love

Collateral / P.O.P and In-store - Campaign

11244A

2011 Advertising Merit Award

CONTRAPUNTO BBDO / Madrid

SMART

ANIMALS

Collateral / P.O.P and In-store - Campaign

11245A

2011 Advertising Merit Award

Gotham / New York

Britax

Thoughtful Design

Collateral / P.O.P and In-store - Campaign

11246A

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Procter&Gamble

Fashion Always Returns

Collateral / P.O.P and In-store - Campaign

11247A

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Exclusive Books

Peepholes

Collateral / P.O.P and In-store - Campaign

11248A

2011 Advertising Merit Award

Y&R Dubai / DUBAI

Harvey Nichols

Accessories Required

Collateral / P.O.P and In-store - Campaign

11249A

Follow Us