The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Funny Email Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Road Trip Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored Agency: Deutsch LA / Los Angeles Client: Playstation Category: Consumer Television / :30/:25 - Single
Punch Agency: Doner / Grosse Ile Client: Chrysler Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus Agency: TBWA\Chiat / New York Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow Agency: TBWA\Chiat / New York Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All Agency: The Richards Group / Dallas Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30 Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human Agency: Three Drunk Monkeys / Sydney Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
BlueEFFICIENCY Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
IKEA Catalogue Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Consumer Television / Over :30 - Campaign
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family Agency: Grey New York / New York Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE Agency: Stun Creative / Los Angeles Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay Agency: The Richards Group / Dallas Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning Agency: Velocity Films / Johannesburg Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire Agency: Wieden+Kennedy / Portland Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single

2011 Advertising Merit Award

BBDO New York / New York

AT&T

Funny Email

Consumer Television / :30/:25 - Single

11352T

2011 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Road Trip

Consumer Television / :30/:25 - Single

11353T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Do Over

Consumer Television / :30/:25 - Single

11354T

2011 Advertising Merit Award

Deutsch LA / Los Angeles

Playstation

Ignored

Consumer Television / :30/:25 - Single

11355T

2011 Advertising Merit Award

Doner / Grosse Ile

Chrysler

Punch

Consumer Television / :30/:25 - Single

11356T

2011 Advertising Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Short Attention Span - Frame

Consumer Television / :30/:25 - Single

11357T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Hot Jogger

Consumer Television / :30/:25 - Single

11358T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Snow

Consumer Television / :30/:25 - Single

11359T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/ Starburst

Bus

Consumer Television / :30/:25 - Single

11360T

2011 Advertising Merit Award

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / :30/:25 - Single

11361T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/Skittles Global

Door-Launch the Rainbow

Consumer Television / :30/:25 - Single

11362T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Rattle

Consumer Television / :30/:25 - Single

11363T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Dinner Plans

Consumer Television / :30/:25 - Single

11364T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Woodchucks

Consumer Television / :30/:25 - Single

11365T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Abe

Consumer Television / :30/:25 - Single

11366T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Piggy

Consumer Television / :30/:25 - Single

11367T

2011 Advertising Merit Award

The Richards Group / Dallas

Bridgestone

Reply All

Consumer Television / :30/:25 - Single

11368T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Blankey

Consumer Television / :30/:25 - Single

11369T

2011 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter - Spy :30

Consumer Television / :30/:25 - Single

11370T

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Consumer Television / Under $80K Budget - Single

11381T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Consumer Television / Under $80K Budget - Single

11382T

2011 Advertising Merit Award

Three Drunk Monkeys / Sydney

BBc Knowledge

Honk If You're Human

Consumer Television / Under $80K Budget - Single

11383T

2011 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Mercedes-Benz

BlueEFFICIENCY

Consumer Television / Under $80K Budget - Campaign

11384T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Consumer Television / Under $80K Budget - Campaign

11385T

2011 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Matchbox

Consumer Television / Under $80K Budget - Campaign

11386T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Xtranormal

Consumer Television / Under $80K Budget - Campaign

11387T

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

IKEA Catalogue

Consumer Television / Over :30 - Campaign

11351T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

2011 Advertising Merit Award

Grey New York / New York

NFL

American Family

Consumer Television / Over :30 / Under :90 - Single

11336T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Douglas Fir

Consumer Television / Over :30 / Under :90 - Single

11337T

2011 Advertising Merit Award

Ogilvy France / Paris

Unilever / Dove

Dove Men Care

Consumer Television / Over :30 / Under :90 - Single

11338T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Consumer Television / Over :30 / Under :90 - Single

11339T

2011 Advertising Merit Award

Stun Creative / Los Angeles

Tv Guide Network - “CURB YOUR ENTHUSIASM”

“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE

Consumer Television / Over :30 / Under :90 - Single

11340T

2011 Advertising Merit Award

TBWA\PHS / LASKUTUS

Young Director Award by CFP-E/Shots

Drama Queen

Consumer Television / Over :30 / Under :90 - Single

11341T

2011 Advertising Merit Award

The Richards Group / Dallas

GameStop

Yay

Consumer Television / Over :30 / Under :90 - Single

11342T

2011 Advertising Merit Award

Velocity Films / Johannesburg

Tetrapak

Lightning

Consumer Television / Over :30 / Under :90 - Single

11343T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

Audi of America

Release the Hounds

Consumer Television / Over :30 / Under :90 - Single

11344T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Kids

Consumer Television / Over :30 / Under :90 - Single

11345T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co

To Work

Consumer Television / Over :30 / Under :90 - Single

11346T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Chrysler

Born of Fire

Consumer Television / Over :30 / Under :90 - Single

11347T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

Anti-Rock Star

Consumer Television / Over :30 / Under :90 - Single

11348T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

If You Like

Consumer Television / Over :30 / Under :90 - Single

11349T

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