The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Imagining Mozambique Agency: Cartelle / Amsterdam Client: ASEM Category: Craft / Interface Design
myFry Agency: Dare / London Client: Penguin Books Category: Craft / Interface Design
Achieve What's Ahead Agency: Firstborn / NY Client: The Hartford for Rodgers Townsend Category: Craft / Interface Design
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Sea Weather (Site) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Grip Limited Website Agency: Grip Limited / Toronto Client: N/A Category: Craft / Interface Design
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Craft / Interface Design
Asher Roth Official Website Agency: Masa & Hal & Brad & Lindsay & David / Tokyo Client: Asher Roth Category: Craft / Interface Design
Central Park Conservancy iPhone Application Agency: mcgarrybowen / New York Client: Central Park Conservancy Category: Craft / Interface Design
Boulder Digital Works Website Agency: Modernista! / Boston Client: Boulder Digital Works Category: Craft / Interface Design
iHobo Agency: Publicis London / London Client: Depaul UK Category: Craft / Interface Design
TBWA.com - iPhone & iPad Agency: TBWA Worldwide / New York Client: TBWA Worldwide Category: Craft / Interface Design
Breast Fest Agency: The Hive / Toronto Client: Rethink Breast Cancer Category: Craft / Interface Design
Nike Better World Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Interface Design
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human Agency: Three Drunk Monkeys / Sydney Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park Agency: Agency magma / New york Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron Agency: BBH / New York Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast Agency: BBH / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument Agency: CP+B / Gothenburg Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over Agency: DOUBLE YOU / Madrid Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect Agency: Leo Burnett Detroit / Troy Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson Agency: Ogilvy New York / New York Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex* Agency: Organic, Inc. / San Francisco Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive Agency: TBWA\Vancouver / Vancouver Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan Agency: walker / zurich Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle Agency: Johannes Leonardo / New York Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign

2011 Interactive Merit Award

Cartelle / Amsterdam

ASEM

Imagining Mozambique

Craft / Interface Design

11312N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Craft / Interface Design

11313N

2011 Interactive Merit Award

Firstborn / NY

The Hartford for Rodgers Townsend

Achieve What's Ahead

Craft / Interface Design

11314N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Craft / Interface Design

11315N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (Site)

Craft / Interface Design

11316N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Craft / Interface Design

11317N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Craft / Interface Design

11318N

2011 Interactive Merit Award

Masa & Hal & Brad & Lindsay & David / Tokyo

Asher Roth

Asher Roth Official Website

Craft / Interface Design

11319N

2011 Interactive Merit Award

mcgarrybowen / New York

Central Park Conservancy

Central Park Conservancy iPhone Application

Craft / Interface Design

11320N

2011 Interactive Merit Award

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Website

Craft / Interface Design

11321N

2011 Interactive Merit Award

Publicis London / London

Depaul UK

iHobo

Craft / Interface Design

11322N

2011 Interactive Merit Award

TBWA Worldwide / New York

TBWA Worldwide

TBWA.com - iPhone & iPad

Craft / Interface Design

11323N

2011 Interactive Merit Award

The Hive / Toronto

Rethink Breast Cancer

Breast Fest

Craft / Interface Design

11324N

2011 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Nike Better World

Craft / Interface Design

11325N

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Consumer Television / Under $80K Budget - Single

11381T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Consumer Television / Under $80K Budget - Single

11382T

2011 Advertising Merit Award

Three Drunk Monkeys / Sydney

BBc Knowledge

Honk If You're Human

Consumer Television / Under $80K Budget - Single

11383T

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Integrated Branding / Integrated Branding Campaign - 360

11281N

2011 Interactive Merit Award

Agency magma / New york

New York Central Park - Parks & Recreation

The World Park

Integrated Branding / Integrated Branding Campaign - 360

11282N

2011 Interactive Merit Award

BBH / New York

NYC & Co.

C'mon LeBron

Integrated Branding / Integrated Branding Campaign - 360

11283N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign - 360

11284N

2011 Interactive Merit Award

CP+B / Gothenburg

Philips

Male Monument

Integrated Branding / Integrated Branding Campaign - 360

11285N

2011 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's

Pizza Turnaround

Integrated Branding / Integrated Branding Campaign - 360

11286N

2011 Interactive Merit Award

DOUBLE YOU / Madrid

Microsoft

30 days to win Julia over

Integrated Branding / Integrated Branding Campaign - 360

11287N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Integrated Branding / Integrated Branding Campaign - 360

11288N

2011 Interactive Merit Award

HAKUHODO Inc / Minato-ku

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Integrated Branding / Integrated Branding Campaign - 360

11289N

2011 Interactive Merit Award

Leo Burnett / Millers Point

Canon Australia

Photochains

Integrated Branding / Integrated Branding Campaign - 360

11290N

2011 Interactive Merit Award

Leo Burnett Detroit / Troy

General Motors Corporation

GMC/Dude Perfect

Integrated Branding / Integrated Branding Campaign - 360

11291N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Integrated Branding / Integrated Branding Campaign - 360

11292N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign - 360

11293N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest

Integrated Branding / Integrated Branding Campaign - 360

11294N

2011 Interactive Merit Award

Ogilvy New York / New York

OgilvyOne Worldwide

The Search for the World's Greatest Salesperson

Integrated Branding / Integrated Branding Campaign - 360

11295N

2011 Interactive Merit Award

Organic, Inc. / San Francisco

Kimberly-Clark

U by Kotex*

Integrated Branding / Integrated Branding Campaign - 360

11296N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Integrated Branding / Integrated Branding Campaign - 360

11297N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

12 Second Strip

Integrated Branding / Integrated Branding Campaign - 360

11298N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Integrated Branding / Integrated Branding Campaign - 360

11299N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna 360º Campaign

Integrated Branding / Integrated Branding Campaign - 360

11300N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

Smart Car

Taxi Test Drive

Integrated Branding / Integrated Branding Campaign - 360

11301N

2011 Interactive Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays - Integrated 360

Integrated Branding / Integrated Branding Campaign - 360

11302N

2011 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Integrated Branding / Integrated Branding Campaign - 360

11303N

2011 Interactive Merit Award

Vice Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

11304N

2011 Interactive Merit Award

walker / zurich

Greenpeace

The Zoning Plan

Integrated Branding / Integrated Branding Campaign - 360

11305N

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Branded Content / Campaign

11408T

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes/Raisins/Crackers

Out Of Home / Campaign

11198A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Coin Landscapes

Out Of Home / Campaign

11199A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

Out Of Home / Campaign

11200A

2011 Advertising Merit Award

Johannes Leonardo / New York

Daffy's

Daffy's Underground Puzzle

Out Of Home / Campaign

11202A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Out Of Home / Campaign

11203A

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