The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.






Annual ID

Unequal Childhood Paper-cutting Campaign Agency: Leo Burnett / Hong Kong Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh! Agency: DRAFT Co.,Ltd / Tokyo Client: Walt Disney Japan Category: Direct Mail / Single
Harley Damage Control Agency: 303 / Sydney Client: Harley Davidson Category: Direct Mail / Single
Concert Tickets Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien Client: Neuroth Category: Direct Mail / Single
Spark Hope Matchbook Agency: Joe Public / Rivonia Client: Rock4AIDS Category: Direct Mail / Single
C+M/CHS Cutting Board Invite Agency: Colle+McVoy / Minneapolis Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Direct Mail / Single
Ice Cube Tray Agency: Rethink / Vancouver Client: Offsetters Category: Direct Mail / Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio Agency: Draftfcb Cape Town / Cape Town Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Direct Mail / Single

2011 Design Merit Award

Leo Burnett / Hong Kong

Christina Noble Children's Foundation

Unequal Childhood Paper-cutting Campaign

Direct Mail / Campaign


2011 Design Merit Award

BBH China / Shanghai


Nanshan ABCDance Cards

Direct Mail / Single


2011 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Walt Disney Japan

Winnie the Pooh!

Direct Mail / Single


2011 Design Merit Award

303 / Sydney

Harley Davidson

Harley Damage Control

Direct Mail / Single


2011 Design Merit Award

Jung von Matt/Donau Werbeagentur GmbH / Wien


Concert Tickets

Direct Mail / Single


2011 Design Merit Award

Joe Public / Rivonia


Spark Hope Matchbook

Direct Mail / Single


2011 Design Merit Award

Colle+McVoy / Minneapolis


C+M/CHS Cutting Board Invite

Direct Mail / Single


2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Direct Mail / Single


2011 Design Merit Award

Rethink / Vancouver


Ice Cube Tray

Direct Mail / Single


2011 Design Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Direct Mail / Single


2011 Design Merit Award

Draftfcb Cape Town / Cape Town

Draftfcb Cape Town

Draftfcb Design Portfolio

Direct Mail / Single


2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Direct Mail / Single


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