The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection Agency: Sandstrom Partners / Portland Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
Inside Out Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nickelodeon Halloween IDs Agency: MTV Networks / New York Client: Nickelodeon Category: Broadcast Design / Campaign
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign
Them-and-Us Agency: Disturbance/The Distillery / Stockholm Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books Agency: mono / minneapolis Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece Agency: 160over90 / Philadelphia Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Lego Signs Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Happiness By The Metre Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Dog Fight Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
EpicMix Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
National Flag Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup Agency: Hill Holliday / Boston Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Experiential Advertising / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Receipt Stories Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store Agency: SS+K / New York City Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

2011 Design Merit Award

King Solutions / Stockholm

ICA Grocery Store

Ica Good Life

Package Design / Campaign

11128D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Package Design / Campaign

11129D

2011 Design Merit Award

Sandstrom Partners / Portland

Moonstruck Chocolate

Single Origin Chocolate Bar Collection

Package Design / Campaign

11130D

2011 Design Merit Award

TDA_Boulder / Boulder

Sir Richard's Condom Company

Sir Richard's Package Design

Package Design / Campaign

11131D

2011 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Regional Pizzas

Package Design / Campaign

11132D

2011 Design Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

Inside Out

Broadcast Design / Campaign

11264D

2011 Design Merit Award

MTV Networks / New York

Nickelodeon

Nickelodeon Halloween IDs

Broadcast Design / Campaign

11265D

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

2011 Design Merit Award

Disturbance/The Distillery / Stockholm

Amnesty International

Them-and-Us

Branding / Booklet/Brochure

11080D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

This Book Is A Weapon

Branding / Booklet/Brochure

11081D

2011 Design Merit Award

Nippon Design Center, Inc. / Tokyo

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Branding / Booklet/Brochure

11082D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM Campaign Booklet

Branding / Booklet/Brochure

11083D

2011 Design Merit Award

mono / minneapolis

Harvard Business School

manifesto books

Branding / Booklet/Brochure

11084D

2011 Design Merit Award

160over90 / Philadelphia

Loyola University Maryland

Loyola Sophomore/Junior Search Piece

Branding / Booklet/Brochure

11085D

2011 Design Merit Award

Serviceplan / München

LEGO GmbH

Lego Signs

Branding / Booklet/Brochure

11086D

2011 Interactive Merit Award

Akestam Holst / 10387

The Swedish Post

Happiness By The Metre

Websites & Microsites / E-Commerce

11121N

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Experiential Advertising / Single

11483G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Experiential Advertising / Single

11484G

2011 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Experiential Advertising / Single

11485G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Dog Fight

Experiential Advertising / Single

11486G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Vail Resorts

EpicMix

Experiential Advertising / Single

11487G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

National Flag

Experiential Advertising / Single

11488G

2011 Advertising Merit Award

HAKUHODO Inc. / TOKYO

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

11489G

2011 Advertising Merit Award

Hill Holliday / Boston

Boston Police Department

Operation Hoodsie Cup

Experiential Advertising / Single

11490G

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Experiential Advertising / Single

11491G

2011 Advertising Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Experiential Advertising / Single

11492G

2011 Advertising Merit Award

JWT / New York

Human Rights Watch

Burma

Experiential Advertising / Single

11493G

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Experiential Advertising / Single

11494G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

Receipt Stories

Experiential Advertising / Single

11495G

2011 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Experiential Advertising / Single

11496G

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Experiential Advertising / Single

11497G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

11498G

2011 Advertising Merit Award

SS+K / New York City

Honest Tea

The Honest Store

Experiential Advertising / Single

11499G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Pepsi Refresh Project

Experiential Advertising / Single

11500G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Experiential Advertising / Single

11501G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

11502G

2011 Advertising Merit Award

TBWA\LONDON / London

Skittles

Dazzle The Rainbow

Experiential Advertising / Single

11503G

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

11504G

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