The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera Agency: DDB DM9JaymeSyfu / Makati Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Collateral / Posters - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver Agency: john st. / Toronto Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks Agency: Martin Williams / Minneapolis Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
The Xide Mood Agency: Akestam Holst / 10387 Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry Agency: Dare / London Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals Agency: glue Isobar / London Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad Agency: herraiz soto & co / barcelona Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application Agency: Sid Lee / Montreal Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text Agency: Ogilvy & Mather / London Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
Nike Football+ Team Edition for iPad Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Fold Aide Box Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
NUUN Lemon + Lime Agency: Creature / Seattle Client: NUUN Category: Package Design / Single
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA Agency: Colman Rasic / Sydney Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
White annual report Agency: Happy F&B / Gothenburg Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report Agency: Addison / New York Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support Agency: Rucker & Co. / Dallas Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk. Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO New York / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

2011 Advertising Merit Award

DDB DM9JaymeSyfu / Makati

Pharex Health Corp.

Opera

Collateral / Posters - Single

11215A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Collateral / Posters - Single

11216A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Collateral / Posters - Single

11217A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / Posters - Single

11218A

2011 Advertising Merit Award

john st. / Toronto

Gamerama

Life Ruiner / Life Saver

Collateral / Posters - Single

11219A

2011 Advertising Merit Award

Martin Williams / Minneapolis

Finnegans

Daddy Drinks

Collateral / Posters - Single

11220A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral / Posters - Single

11221A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Collateral / Posters - Single

11222A

2011 Interactive Merit Award

Akestam Holst / 10387

Carlsberg

The Xide Mood

Mobile Applications/Sites / Consumer Goods

11157N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Mobile Applications/Sites / Consumer Goods

11158N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Mobile Applications/Sites / Consumer Goods

11159N

2011 Interactive Merit Award

glue Isobar / London

Google

Translate for Animals

Mobile Applications/Sites / Consumer Goods

11160N

2011 Interactive Merit Award

herraiz soto & co / barcelona

Camper

Have a Camper Day iPad

Mobile Applications/Sites / Consumer Goods

11161N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals - Death Star Superlaser Application

Mobile Applications/Sites / Consumer Goods

11162N

2011 Interactive Merit Award

Ogilvy & Mather / London

Conde Nast

Safe Text

Mobile Applications/Sites / Consumer Goods

11163N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+ Team Edition for iPad

Mobile Applications/Sites / Social Networks/ Community

11168N

2011 Interactive Merit Award

BBDO New York / New York

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

11169N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Mobile Applications/Sites / Social Networks/ Community

11170N

2011 Interactive Merit Award

CP+B / Gothenburg

Scandinavian Airlines (SAS)

Up For Grabs

Mobile Applications/Sites / Social Networks/ Community

11171N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Mobile Applications/Sites / Social Networks/ Community

11172N

2011 Interactive Merit Award

Droga5 / New York

Puma

Life Scoreboard

Mobile Applications/Sites / Social Networks/ Community

11173N

2011 Interactive Merit Award

Factory Design Labs / Denver

The North Face

TNF Trails iPhone App

Mobile Applications/Sites / Social Networks/ Community

11174N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

See Jack Run

Mobile Applications/Sites / Social Networks/ Community

11175N

2011 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Fold Aide Box

Package Design / Single

11121D

2011 Design Merit Award

Creature / Seattle

NUUN

NUUN Lemon + Lime

Package Design / Single

11122D

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Television / Specials or one-time screenings

11035E

2011 Branded Entertainment Merit Award

Colman Rasic / Sydney

MTV EXIT & MUSE

MK ULTRA

Television / Specials or one-time screenings

11036E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Television / Specials or one-time screenings

11037E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Television / Specials or one-time screenings

11038E

2011 Design Merit Award

Happy F&B / Gothenburg

White architects

White annual report

Branding / Annual Report

11076D

2011 Design Merit Award

Addison / New York

Neenah Paper, Inc.

Neenah Paper 2009 Annual Report

Branding / Annual Report

11077D

2011 Design Merit Award

Rucker & Co. / Dallas

Dallas Symphony Orchestra

Unexpected Support

Branding / Annual Report

11078D

2011 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

If our walls could talk.

Branding / Annual Report

11079D

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO New York / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO New York / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

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