The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Yellow Chocolate Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Baby Carrots Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Innovation in Advertising / Campaign
You Know You Love It Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Innovation in Advertising / Campaign
Through Someone Elses Eyes Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Innovation in Advertising / Campaign
Weekday Tickets Agency: DDB Stockholm / Stockholm Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Innovation in Advertising / Campaign
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Disposable Forest Integrated Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Innovation in Advertising / Campaign
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Innovation in Advertising / Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Innovation in Advertising / Campaign
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox Agency: Akestam Holst / 10387 Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine) Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Innovation in Advertising / Single
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard Agency: Leo Burnett Co S.r.l. / Milan Client: ING Direct Category: Innovation in Advertising / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single
Inside Elliot's Head Agency: rp& / santa monica Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single

2011 Advertising Merit Award

Colenso BBDO / Auckland

Yellow Pages Ltd

Yellow Chocolate

Innovation in Advertising / Campaign

11446G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Baby Carrots

Innovation in Advertising / Campaign

11447G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

You Know You Love It

Innovation in Advertising / Campaign

11448G

2011 Advertising Merit Award

DDB Group New Zealand / Auckland

SKY Television

Through Someone Elses Eyes

Innovation in Advertising / Campaign

11449G

2011 Advertising Merit Award

DDB Stockholm / Stockholm

Royal Opera in Stockholm

Weekday Tickets

Innovation in Advertising / Campaign

11450G

2011 Advertising Merit Award

HAKUHODO Inc / Minato-ku

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Innovation in Advertising / Campaign

11451G

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Innovation in Advertising / Campaign

11452G

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Innovation in Advertising / Campaign

11453G

2011 Advertising Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Innovation in Advertising / Campaign

11454G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Integrated Campaign

Innovation in Advertising / Campaign

11455G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Innovation in Advertising / Campaign

11456G

2011 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Innovation in Advertising / Campaign

11457G

2011 Advertising Merit Award

walker / zurich

Amnesty International

Human Rights

Innovation in Advertising / Campaign

11458G

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Innovation in Advertising / Single

11429G

2011 Advertising Merit Award

Akestam Holst / 10387

Pause Home Entertainment

The Human Jukebox

Innovation in Advertising / Single

11430G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Innovation in Advertising / Single

11431G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.(Machine)

Innovation in Advertising / Single

11432G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Innovation in Advertising / Single

11433G

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Innovation in Advertising / Single

11434G

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11435G

2011 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

ING Direct

Human Billboard

Innovation in Advertising / Single

11436G

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Innovation in Advertising / Single

11437G

2011 Advertising Merit Award

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Innovation in Advertising / Single

11438G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Innovation in Advertising / Single

11439G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Innovation in Advertising / Single

11440G

2011 Advertising Merit Award

R/GA / New York

Nike

Nike+ GPS

Innovation in Advertising / Single

11441G

2011 Advertising Merit Award

rp& / santa monica

Acura

Inside Elliot's Head

Innovation in Advertising / Single

11442G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Innovation in Advertising / Single

11443G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Innovation in Advertising / Single

11444G

2011 Advertising Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Innovation in Advertising / Single

11445G

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