The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Communication Shutdown Agency: SapientNitro Brisbane / Brisbane Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
ROCK AND CODES Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App Agency: The White Agency / Sydney Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Augmented Reality
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO New York / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special Group / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
The B•Line Agency: BREAKFAST / New York Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
Engine-driven free kicker "Castrol Ichi-GO" Agency: Ogilvy & Mather Japan / Tokyo Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back Agency: RPA / Santa Moinca Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race Agency: Razorfish / Seattle Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR Agency: BUZZMAN / paris Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour Agency: Ogilvy France / Paris Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag Agency: POKE / London Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius Agency: Profero / London Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE. Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain Agency: Young & Rubicam / New York Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO New York / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Interactive Merit Award

SapientNitro Brisbane / Brisbane

AEIOU Foundation

Communication Shutdown

Interactive Advertising / Public Service/ Non-Profit - Campaign

11239N

2011 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

ROCK AND CODES

Interactive Advertising / Augmented Reality

11176N

2011 Interactive Merit Award

The White Agency / Sydney

Commonwealth Bank of Australia

Property Guide App

Interactive Advertising / Augmented Reality

11177N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future. Facebook App

Interactive Advertising / Augmented Reality

11178N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO New York / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special Group / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Interactive Merit Award

BREAKFAST / New York

Self Promotion

The B•Line

Interactive Advertising / Self-Promotion - Single

11240N

2011 Interactive Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett Worldwide

David On Demand

Interactive Advertising / Self-Promotion - Single

11241N

2011 Interactive Merit Award

Ogilvy & Mather Japan / Tokyo

BP Castrol K.K.

Engine-driven free kicker "Castrol Ichi-GO"

Interactive Advertising / Environmental / Experiential - Campaign

11216N

2011 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Company

Honda Loves You Back

Interactive Advertising / Environmental / Experiential - Campaign

11217N

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

2011 Interactive Merit Award

Razorfish / Seattle

Mercedes-Benz

MB Tweet Race

Interactive Advertising / Banners - Dynamic - Single

11187N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Interactive Advertising / Banners - Dynamic - Single

11188N

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Interactive Advertising / Other Interactive Media - Single

11219N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

K-Swiss Workout Wingman Facebook Application

Interactive Advertising / Other Interactive Media - Single

11220N

2011 Interactive Merit Award

AKQA / San Francisco

Xbox

Remember Reach

Interactive Advertising / Other Interactive Media - Single

11221N

2011 Interactive Merit Award

BUZZMAN / paris

BIC / TIPP-EX

A HUNTER SHOOTS A BEAR

Interactive Advertising / Other Interactive Media - Single

11222N

2011 Interactive Merit Award

Dare / London

EA Games

APB The Human Avatar

Interactive Advertising / Other Interactive Media - Single

11223N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Svenska McDonald's AB

Catch the Goodies

Interactive Advertising / Other Interactive Media - Single

11224N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Interactive Advertising / Other Interactive Media - Single

11225N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Interactive Advertising / Other Interactive Media - Single

11226N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Interactive Advertising / Other Interactive Media - Single

11227N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Burger King

You got a say on pricing

Interactive Advertising / Other Interactive Media - Single

11228N

2011 Interactive Merit Award

Ogilvy France / Paris

Autoliberté/Europcar

Crush Hour

Interactive Advertising / Other Interactive Media - Single

11229N

2011 Interactive Merit Award

POKE / London

Orange

Glastotag

Interactive Advertising / Other Interactive Media - Single

11230N

2011 Interactive Merit Award

Profero / London

3M/Post-It Note

Shopping Genius

Interactive Advertising / Other Interactive Media - Single

11231N

2011 Interactive Merit Award

R/GA / New York

Innovative Thunder

Pay With A Tweet

Interactive Advertising / Other Interactive Media - Single

11232N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Other Interactive Media - Single

11233N

2011 Interactive Merit Award

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

MARCUS TULIO TANAKA. WRITE THE FUTURE.

Interactive Advertising / Other Interactive Media - Single

11234N

2011 Interactive Merit Award

Young & Rubicam / New York

Xerox

Business of Your Brain

Interactive Advertising / Other Interactive Media - Single

11235N

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO New York / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO New York / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

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