The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox Agency: Akestam Holst / 10387 Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine) Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Innovation in Advertising / Single
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard Agency: Leo Burnett Co S.r.l. / Milan Client: ING Direct Category: Innovation in Advertising / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single
Inside Elliot's Head Agency: rp& / santa monica Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Frog Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion Agency: Ireland/Davenport / Johannesburg Client: Avis Category: Newspaper / Full Page or Spread - Single
fine cutting knives. / Fish Agency: Ogilvy & Mather Colombia / Bogotá Client: Carulla Category: Newspaper / Full Page or Spread - Single
Sell Your Car Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Tools Agency: Ogilvy Guatemala / Guatemala Client: Hooters Category: Newspaper / Full Page or Spread - Single
Challenger "Freedom" Agency: Wieden+Kennedy / Portland Client: Dodge Category: Newspaper / Full Page or Spread - Single
Happy Uncles Agency: Young&Rubicam Buenos Aires / Buenos Aires Client: Kopelco S.A. Category: Newspaper / Full Page or Spread - Single
Audi A8L 3D Experience Agency: Creativeland Asia Pvt. Ltd. / Mumbai Client: Audi India Category: Craft / Animation / Motion Graphics
Dare Graduates Agency: Dare / London Client: Dare Category: Craft / Animation / Motion Graphics
Attraction Agency: DDB, Paris / Paris Client: INPES Category: Craft / Animation / Motion Graphics
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Craft / Animation / Motion Graphics
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Craft / Animation / Motion Graphics
HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Animation / Motion Graphics
Film Room Agency: R/GA / New York Client: Nike Category: Craft / Animation / Motion Graphics
Toyota Autobiography Animated Shorts: The Road Trip Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Craft / Animation / Motion Graphics
Variations 2010 Agency: Soleil Noir / paris Client: Nespresso Category: Craft / Animation / Motion Graphics
MINIMALISM Agency: webguerillas GmbH / München Client: MINI International Category: Craft / Animation / Motion Graphics
Them-and-Us Agency: Disturbance/The Distillery / Stockholm Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books Agency: mono / minneapolis Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece Agency: 160over90 / Philadelphia Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Lego Signs Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Unequal Childhood Paper-cutting Campaign Agency: Leo Burnett / Hong Kong Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Super Sexy CPR Agency: Red Urban / Toronto Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO Bangkok Ltd. / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Innovation in Advertising / Single

11429G

2011 Advertising Merit Award

Akestam Holst / 10387

Pause Home Entertainment

The Human Jukebox

Innovation in Advertising / Single

11430G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Innovation in Advertising / Single

11431G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.(Machine)

Innovation in Advertising / Single

11432G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Innovation in Advertising / Single

11433G

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Innovation in Advertising / Single

11434G

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11435G

2011 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

ING Direct

Human Billboard

Innovation in Advertising / Single

11436G

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Innovation in Advertising / Single

11437G

2011 Advertising Merit Award

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Innovation in Advertising / Single

11438G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Innovation in Advertising / Single

11439G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Innovation in Advertising / Single

11440G

2011 Advertising Merit Award

R/GA / New York

Nike

Nike+ GPS

Innovation in Advertising / Single

11441G

2011 Advertising Merit Award

rp& / santa monica

Acura

Inside Elliot's Head

Innovation in Advertising / Single

11442G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Innovation in Advertising / Single

11443G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Innovation in Advertising / Single

11444G

2011 Advertising Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Innovation in Advertising / Single

11445G

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Newspaper / Full Page or Spread - Single

11103A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Newspaper / Full Page or Spread - Single

11105A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Newspaper / Full Page or Spread - Single

11106A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Landmarks

Newspaper / Full Page or Spread - Single

11107A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Frog

Newspaper / Full Page or Spread - Single

11108A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Newspaper / Full Page or Spread - Single

11109A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

Avis

Reunion

Newspaper / Full Page or Spread - Single

11110A

2011 Advertising Merit Award

Ogilvy & Mather Colombia / Bogotá

Carulla

fine cutting knives. / Fish

Newspaper / Full Page or Spread - Single

11111A

2011 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Sell Your Car

Newspaper / Full Page or Spread - Single

11112A

2011 Advertising Merit Award

Ogilvy Guatemala / Guatemala

Hooters

Tools

Newspaper / Full Page or Spread - Single

11113A

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Dodge

Challenger "Freedom"

Newspaper / Full Page or Spread - Single

11114A

2011 Advertising Merit Award

Young&Rubicam Buenos Aires / Buenos Aires

Kopelco S.A.

Happy Uncles

Newspaper / Full Page or Spread - Single

11115A

2011 Interactive Merit Award

Creativeland Asia Pvt. Ltd. / Mumbai

Audi India

Audi A8L 3D Experience

Craft / Animation / Motion Graphics

11327N

2011 Interactive Merit Award

Dare / London

Dare

Dare Graduates

Craft / Animation / Motion Graphics

11328N

2011 Interactive Merit Award

DDB, Paris / Paris

INPES

Attraction

Craft / Animation / Motion Graphics

11329N

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Craft / Animation / Motion Graphics

11330N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Craft / Animation / Motion Graphics

11331N

2011 Interactive Merit Award

Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg

HI-CONE

HIDDEN HEROES

Craft / Animation / Motion Graphics

11332N

2011 Interactive Merit Award

R/GA / New York

Nike

Film Room

Craft / Animation / Motion Graphics

11333N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Toyota Autobiography Animated Shorts: The Road Trip

Craft / Animation / Motion Graphics

11334N

2011 Interactive Merit Award

Soleil Noir / paris

Nespresso

Variations 2010

Craft / Animation / Motion Graphics

11335N

2011 Interactive Merit Award

webguerillas GmbH / München

MINI International

MINIMALISM

Craft / Animation / Motion Graphics

11336N

2011 Design Merit Award

Disturbance/The Distillery / Stockholm

Amnesty International

Them-and-Us

Branding / Booklet/Brochure

11080D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

This Book Is A Weapon

Branding / Booklet/Brochure

11081D

2011 Design Merit Award

Nippon Design Center, Inc. / Tokyo

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Branding / Booklet/Brochure

11082D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM Campaign Booklet

Branding / Booklet/Brochure

11083D

2011 Design Merit Award

mono / minneapolis

Harvard Business School

manifesto books

Branding / Booklet/Brochure

11084D

2011 Design Merit Award

160over90 / Philadelphia

Loyola University Maryland

Loyola Sophomore/Junior Search Piece

Branding / Booklet/Brochure

11085D

2011 Design Merit Award

Serviceplan / München

LEGO GmbH

Lego Signs

Branding / Booklet/Brochure

11086D

2011 Design Merit Award

Leo Burnett / Hong Kong

Christina Noble Children's Foundation

Unequal Childhood Paper-cutting Campaign

Direct Mail / Campaign

11252D

2011 Interactive Merit Award

Red Urban / Toronto

Fortnight Lingerie

Super Sexy CPR

Online Films And Video / Self-Promotion - Single

11278N

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

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