The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Foundation Rwanda Flip Book Agency: JWT/Atlanta / Atlanta Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project Agency: Spring Advertising / Vancouver Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
\'\'NEVER SAY NO TO PANDA\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle Agency: Johannes Leonardo / New York Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars Agency: Publicis Communications Schweiz AG / Zurich Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard Agency: BBDO Canada / Toronto Client: smart Canada Category: Out Of Home / Campaign
Get your eyes checked Agency: Red Urban / Toronto Client: Richmond Optometry Category: Cinema Advertising / Campaign
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing Agency: Mill Stirling / Singapore Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com Agency: Marcel / Publicis Conseil / Paris Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room Agency: R/GA / New York Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single

2011 Design Merit Award

JWT/Atlanta / Atlanta

Foundation Rwanda

Foundation Rwanda Flip Book

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11290D

2011 Design Merit Award

Spring Advertising / Vancouver

David Suzuki Foundation

The Tide Line Project

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11291D

2011 Design Merit Award

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11292D

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'NEVER SAY NO TO PANDA\'\'

Consumer Television / Commercials of var. length - Campaign

11378T

2011 Advertising Merit Award

Leo Burnett / Millers Point

Diageo Australia

Bundy Millers

Consumer Television / Commercials of var. length - Campaign

11379T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Odor Blocker

Consumer Television / Commercials of var. length - Campaign

11380T

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes/Raisins/Crackers

Out Of Home / Campaign

11198A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Coin Landscapes

Out Of Home / Campaign

11199A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

Out Of Home / Campaign

11200A

2011 Advertising Merit Award

Johannes Leonardo / New York

Daffy's

Daffy's Underground Puzzle

Out Of Home / Campaign

11202A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Out Of Home / Campaign

11203A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Out Of Home / Campaign

11204A

2011 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute For Conscious Consumption

Exclusive Beach

Out Of Home / Campaign

11205A

2011 Advertising Merit Award

Publicis Communications Schweiz AG / Zurich

Renault Suisse SA

Cars

Out Of Home / Campaign

11206A

2011 Advertising Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Out Of Home / Campaign

11207A

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Little Billboard

Out Of Home / Campaign

11213A

2011 Advertising Merit Award

Red Urban / Toronto

Richmond Optometry

Get your eyes checked

Cinema Advertising / Campaign

11396T

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

2011 Interactive Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Interactive Advertising / Environmental / Experiential - Single

11200N

2011 Interactive Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Interactive Advertising / Environmental / Experiential - Single

11201N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Ericsson

Big Cheer

Interactive Advertising / Environmental / Experiential - Single

11202N

2011 Interactive Merit Award

Mill Stirling / Singapore

RED BULL/PUMA

Brain Controlled Racing

Interactive Advertising / Environmental / Experiential - Single

11203N

2011 Interactive Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Environmental / Experiential - Single

11204N

2011 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Goodbye Citi

Interactive Advertising / Environmental / Experiential - Single

11205N

2011 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt

SAP

Bit.Code by Julius Popp

Interactive Advertising / Environmental / Experiential - Single

11206N

2011 Interactive Merit Award

Ogilvy New Zealand / Auckland

Waitakere City

Car for Sale

Interactive Advertising / Environmental / Experiential - Single

11207N

2011 Interactive Merit Award

Profero / London

MIN

MINI Countryman World Record

Interactive Advertising / Environmental / Experiential - Single

11208N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Ni Putes Ni Soumises

Doyouchat.com

Interactive Advertising / Environmental / Experiential - Single

11209N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Interactive Advertising / Environmental / Experiential - Single

11210N

2011 Interactive Merit Award

Saatchi & Saatchi, New Zealand / Auckland

Toyota New Zealand

Nimble as a Mouse

Interactive Advertising / Environmental / Experiential - Single

11211N

2011 Interactive Merit Award

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Environmental / Experiential - Single

11212N

2011 Interactive Merit Award

Taxi 2 / Toronto

MINI Canada

MINI: Vending Machine

Interactive Advertising / Environmental / Experiential - Single

11213N

2011 Interactive Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

11214N

2011 Interactive Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future: Johnnesburg LifeCentre

Interactive Advertising / Environmental / Experiential - Single

11215N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Cinema Advertising / Maximum 3 minutes - Single

11388T

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