The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection
Agency: Sandstrom Partners / Portland
Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language
Agency: Camp David Film / Stockholm
Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Foundation Rwanda Flip Book
Agency: JWT/Atlanta / Atlanta
Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project
Agency: Spring Advertising / Vancouver
Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign