The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire
Agency: Wieden+Kennedy / Portland
Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg
Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate
Agency: McCann Worldgroup Mumbai / mumbai
Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
TOWER HAMLETS PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost
Agency: BBH / london
Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY
Agency: TBWAPARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Burn Energy Drink
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PHS / LASKUTUS
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11341T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
GameStop
Title:
Yay
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11342T
Award:
2011 Advertising Merit Award
Agency:
Velocity Films / Johannesburg
Client:
Tetrapak
Title:
Lightning
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11343T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Release the Hounds
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11344T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Kids
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11345T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
To Work
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11346T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Chrysler
Title:
Born of Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11347T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
Anti-Rock Star
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11348T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
If You Like
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11349T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Cat Sitter
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11350T
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Advertising Merit Award
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11278A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11279A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11280A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Armys second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11281A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Bachpan Bachao Andolan
Title:
Ceramic Plate
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11282A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11283A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11284A
Award:
2011 Interactive Merit Award
Agency:
BKWLD / Sacramento
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Annual ID:
11096N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Annual ID:
11097N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Annual ID:
11098N
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS PRINT CAMPAIGN
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11265A
Award:
2011 Advertising Merit Award
Agency:
BBH / london
Client:
St John Ambulance
Title:
Life Lost
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11266A
Award:
2011 Advertising Merit Award
Agency:
TBWAPARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11267A
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Live to be old
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11268A
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11274N
Award:
2011 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11236N
Award:
2011 Interactive Merit Award
Agency:
Cloudraker / Montreal
Client:
TIFF.
Title:
Tim Burton's Cadavre Exquis
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11237N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Buy Life
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11238N
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
