The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert. Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human Agency: Three Drunk Monkeys / Sydney Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
memoring Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign
Rocca Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family Agency: Grey New York / New York Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE Agency: Stun Creative / Los Angeles Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay Agency: The Richards Group / Dallas Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning Agency: Velocity Films / Johannesburg Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire Agency: Wieden+Kennedy / Portland Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Ride Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
Caribou Coffee Oven Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Outdoor Design / Single
Maps Agency: BBDO New York / New York Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab Agency: Ireland/Davenport / Johannesburg Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Construction Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Rescue Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Websites & Microsites / Durable Goods

11118N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Websites & Microsites / Durable Goods

11119N

2011 Interactive Merit Award

PLAN.NET / Serviceplan / Muenchen

BMW Motorrad International

A Christmas Concert.

Websites & Microsites / Durable Goods

11120N

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Consumer Television / Under $80K Budget - Single

11381T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Consumer Television / Under $80K Budget - Single

11382T

2011 Advertising Merit Award

Three Drunk Monkeys / Sydney

BBc Knowledge

Honk If You're Human

Consumer Television / Under $80K Budget - Single

11383T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Design Merit Award

ginghami co., ltd. / tokyo

gung

memoring

Industrial Design/Product Design / Campaign

11135D

2011 Design Merit Award

10inc / Sibuya-ku

Rocca SPIELE

Rocca

Industrial Design/Product Design / Campaign

11136D

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

2011 Advertising Merit Award

Grey New York / New York

NFL

American Family

Consumer Television / Over :30 / Under :90 - Single

11336T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Douglas Fir

Consumer Television / Over :30 / Under :90 - Single

11337T

2011 Advertising Merit Award

Ogilvy France / Paris

Unilever / Dove

Dove Men Care

Consumer Television / Over :30 / Under :90 - Single

11338T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Consumer Television / Over :30 / Under :90 - Single

11339T

2011 Advertising Merit Award

Stun Creative / Los Angeles

Tv Guide Network - “CURB YOUR ENTHUSIASM”

“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE

Consumer Television / Over :30 / Under :90 - Single

11340T

2011 Advertising Merit Award

TBWA\PHS / LASKUTUS

Young Director Award by CFP-E/Shots

Drama Queen

Consumer Television / Over :30 / Under :90 - Single

11341T

2011 Advertising Merit Award

The Richards Group / Dallas

GameStop

Yay

Consumer Television / Over :30 / Under :90 - Single

11342T

2011 Advertising Merit Award

Velocity Films / Johannesburg

Tetrapak

Lightning

Consumer Television / Over :30 / Under :90 - Single

11343T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

Audi of America

Release the Hounds

Consumer Television / Over :30 / Under :90 - Single

11344T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Kids

Consumer Television / Over :30 / Under :90 - Single

11345T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co

To Work

Consumer Television / Over :30 / Under :90 - Single

11346T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Chrysler

Born of Fire

Consumer Television / Over :30 / Under :90 - Single

11347T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

Anti-Rock Star

Consumer Television / Over :30 / Under :90 - Single

11348T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

If You Like

Consumer Television / Over :30 / Under :90 - Single

11349T

2011 Advertising Merit Award

Young & Rubicam / New York

Land Rover

Cat Sitter

Consumer Television / Over :30 / Under :90 - Single

11350T

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Online Films And Video / Long Form - Single

11266N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

Arcade Fire UNSTAGED Pre-show

Online Films And Video / Long Form - Single

11267N

2011 Interactive Merit Award

Mother London / London

IKEA

The Herding Cats Experiment

Online Films And Video / Long Form - Single

11268N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Ride

Online Films And Video / Long Form - Single

11269N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Peepshow vs Quebec

Online Films And Video / Long Form - Single

11270N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Playground

Online Films And Video / Long Form - Single

11271N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2

Online Films And Video / Long Form - Single

11272N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 3

Online Films And Video / Long Form - Single

11273N

2011 Design Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Caribou Coffee Oven

Outdoor Design / Single

11219D

2011 Design Merit Award

BBDO New York / New York

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

11220D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

FOX International Channels and Top TV

The Walking Dead Cab

Outdoor Design / Single

11221D

2011 Design Merit Award

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Outdoor Design / Single

11222D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Construction

Outdoor Design / Single

11223D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Rescue

Outdoor Design / Single

11224D

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