The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Maradona Kick Ups Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Branded Games
Dexter Game On Agency: Modernista! / Boston Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic Agency: Rain / American Fork Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games
Communication Shutdown Agency: SapientNitro Brisbane / Brisbane Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox Agency: Akestam Holst / 10387 Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine) Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Innovation in Advertising / Single
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard Agency: Leo Burnett Co S.r.l. / Milan Client: ING Direct Category: Innovation in Advertising / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single
Inside Elliot's Head Agency: rp& / santa monica Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless Agency: Marcel / Publicis Conseil / Paris Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com Agency: VML / Kansas City Client: Gatorade Category: Websites & Microsites / Corporate Website
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE Agency: Leo Burnett / New Delhi Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Rising Icons Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Television / Reality/Unscripted Series
Burn Energy Drink Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Make The Cup Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Craft / Typography
memoring Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign
Rocca Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera Agency: DDB DM9JaymeSyfu / Makati Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Collateral / Posters - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver Agency: john st. / Toronto Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks Agency: Martin Williams / Minneapolis Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single

2011 Interactive Merit Award

Droga5 / New York

Puma

Maradona Kick Ups

Mobile Applications/Sites / Branded Games

11154N

2011 Interactive Merit Award

Modernista! / Boston

Showtime

Dexter Game On

Mobile Applications/Sites / Branded Games

11155N

2011 Interactive Merit Award

Rain / American Fork

Sony Music Entertainment

Alicia Keys OpenMic

Mobile Applications/Sites / Branded Games

11156N

2011 Interactive Merit Award

SapientNitro Brisbane / Brisbane

AEIOU Foundation

Communication Shutdown

Interactive Advertising / Public Service/ Non-Profit - Campaign

11239N

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Innovation in Advertising / Single

11429G

2011 Advertising Merit Award

Akestam Holst / 10387

Pause Home Entertainment

The Human Jukebox

Innovation in Advertising / Single

11430G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Innovation in Advertising / Single

11431G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.(Machine)

Innovation in Advertising / Single

11432G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Innovation in Advertising / Single

11433G

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Innovation in Advertising / Single

11434G

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11435G

2011 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

ING Direct

Human Billboard

Innovation in Advertising / Single

11436G

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Innovation in Advertising / Single

11437G

2011 Advertising Merit Award

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Innovation in Advertising / Single

11438G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Innovation in Advertising / Single

11439G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Innovation in Advertising / Single

11440G

2011 Advertising Merit Award

R/GA / New York

Nike

Nike+ GPS

Innovation in Advertising / Single

11441G

2011 Advertising Merit Award

rp& / santa monica

Acura

Inside Elliot's Head

Innovation in Advertising / Single

11442G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Innovation in Advertising / Single

11443G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Innovation in Advertising / Single

11444G

2011 Advertising Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Innovation in Advertising / Single

11445G

2011 Interactive Merit Award

Firstborn / NY

RMS Titanic

Expedition Titanic

Websites & Microsites / Corporate Website

11111N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Adobe

Adobe Museum of Digital Media

Websites & Microsites / Corporate Website

11112N

2011 Interactive Merit Award

Grow Interactive / Norfolk

FedEx

Our Changing World

Websites & Microsites / Corporate Website

11113N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Corporate Website

11114N

2011 Interactive Merit Award

Ogilvy New York / New York

IBM

TheSmarterCity

Websites & Microsites / Corporate Website

11115N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Samusocial

Being a homeless

Websites & Microsites / Corporate Website

11116N

2011 Interactive Merit Award

VML / Kansas City

Gatorade

Gatorade.com

Websites & Microsites / Corporate Website

11117N

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Corporate Identity / Single

11098D

2011 Design Merit Award

Leo Burnett / Hong Kong

Hong Kong Acupuncturists Association Ltd.

Punch name Card Set

Corporate Identity / Single

11099D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Corporate Identity / Single

11100D

2011 Design Merit Award

Leo Burnett / New Delhi

IILM Design School

SPIROGRAPH SCALE

Corporate Identity / Single

11101D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Corporate Identity / Single

11102D

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Online Films And Video / Events or Live Webcasts - Campaign

11248N

2011 Branded Entertainment Merit Award

@radical.media / New York

Grey Goose

Rising Icons

Television / Reality/Unscripted Series

11032E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Elle Presents: The City

Television / Reality/Unscripted Series

11033E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Television / Reality/Unscripted Series

11034E

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Burn Energy Drink

Online Films And Video / Long Form - Series/Episodes

11274N

2011 Interactive Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Make The Cup

Craft / Typography

11326N

2011 Design Merit Award

ginghami co., ltd. / tokyo

gung

memoring

Industrial Design/Product Design / Campaign

11135D

2011 Design Merit Award

10inc / Sibuya-ku

Rocca SPIELE

Rocca

Industrial Design/Product Design / Campaign

11136D

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

2011 Advertising Merit Award

DDB DM9JaymeSyfu / Makati

Pharex Health Corp.

Opera

Collateral / Posters - Single

11215A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Collateral / Posters - Single

11216A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Collateral / Posters - Single

11217A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / Posters - Single

11218A

2011 Advertising Merit Award

john st. / Toronto

Gamerama

Life Ruiner / Life Saver

Collateral / Posters - Single

11219A

2011 Advertising Merit Award

Martin Williams / Minneapolis

Finnegans

Daddy Drinks

Collateral / Posters - Single

11220A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral / Posters - Single

11221A

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