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The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Donate Agency: BBDO Germany GmbH / Duesseldorf Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station Agency: DDB New Zealand / Auckland Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Earth FM Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Radio - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS Agency: Young&Rubicam Buenos Aires / Buenos Aires Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
More Than Just a Medal Agency: Grey Canada / Toronto Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Radio - Campaign
WATER TALKS Agency: BDDP Unlimited / PARIS Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence Agency: Kirsten Rutherford / London Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow Agency: Publicis / Jakarta Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single
Foundation Rwanda Flip Book Agency: JWT/Atlanta / Atlanta Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project Agency: Spring Advertising / Vancouver Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO Bangkok Ltd. / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg Agency: Kinetic Singapore / Singapore Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy. Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
MUMS Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Christoffel Blindenmission Deutschland e.V.

Donate

Public Service / Radio - Single

11286R

2011 Advertising Merit Award

DDB New Zealand / Auckland

Coastguard NZ Ltd

Panic Station

Public Service / Radio - Single

11287R

2011 Advertising Merit Award

Leo Burnett / Millers Point

WWF

Earth FM

Public Service / Radio - Single

11288R

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Radio - Single

11289R

2011 Advertising Merit Award

Young&Rubicam Buenos Aires / Buenos Aires

Cervecería y Maltería Quilmes

GPS

Public Service / Radio - Single

11290R

2011 Advertising Merit Award

Grey Canada / Toronto

Special Olympics Canada

More Than Just a Medal

Public Service / Radio - Campaign

11291R

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Dear Me

Public Service / Radio - Campaign

11292R

2011 Advertising Merit Award

BDDP Unlimited / PARIS

SOLIDARITES

WATER TALKS

Public Service / Outdoor and Posters - Single

11269A

2011 Advertising Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Public Service / Outdoor and Posters - Single

11270A

2011 Advertising Merit Award

Kirsten Rutherford / London

Amnesty International (UK)

Fence

Public Service / Outdoor and Posters - Single

11271A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Army Second hand shop

Surprise Catwalk

Public Service / Outdoor and Posters - Single

11272A

2011 Advertising Merit Award

Publicis / Jakarta

Jaringan Advokasi Tambang (Jatam)

Mud-Flow

Public Service / Outdoor and Posters - Single

11273A

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

2011 Design Merit Award

JWT/Atlanta / Atlanta

Foundation Rwanda

Foundation Rwanda Flip Book

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11290D

2011 Design Merit Award

Spring Advertising / Vancouver

David Suzuki Foundation

The Tide Line Project

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11291D

2011 Design Merit Award

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11292D

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

2011 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11276A

2011 Advertising Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Museum

Public Service / Outdoor and Posters - Campaign

11277A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

2011 Design Merit Award

Kinetic Singapore / Singapore

Alzheimersdisease.sg

Alzheimersdisease.sg

Public Service / Outdoor and Posters - Campaign

11287D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

The Planet's Voice

Public Service / Outdoor and Posters - Campaign

11288D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Helping the needy.

Public Service / Outdoor and Posters - Campaign

11289D

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Collateral (Brochures and Direct Mail) - Single

11283A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Public Service / Collateral (Brochures and Direct Mail) - Single

11284A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

MUMS

Public Service / Newspaper or Magazine - Single

11258A

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