The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE Agency: Leo Burnett / New Delhi Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
Inspiring Play Agency: Spring Advertising / Vancouver Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform Agency: lg2boutique / Montreal Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite Agency: Monogram Design / Surry Hills Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water Agency: Sid Lee / Montreal Client: Bota Bota Category: Corporate Identity / Campaign
Nishijin Agency: TUGBOAT / Tokyo Client: Nishijin Co.,Ltd Category: Corporate Identity / Campaign
People For Bikes Identity Campaign Agency: Colle+McVoy / Minneapolis Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery Agency: Gee + Chung Design / San Francisco Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms Agency: Love and War / New York Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye Agency: Williams Murray Hamm / London Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity Agency: Bernstein-Rein Advertising / Kansas City Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card Agency: McCann Worldgroup Mumbai / mumbai Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers Agency: space150 / Minneapolis Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe Agency: Blok Design / Toronto Client: Oveja Negra Lowe Category: Corporate Identity / Campaign
Marmalade Toast Agency: &Larry / Singapore Client: The Marmalade Group Category: Corporate Identity / Campaign
Total art direction at Tama Art University open campus. Agency: good design company / Tokyo Client: Tama Art University Category: Corporate Identity / Campaign
Accidents can be overwhelming - Sideswiped Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
One Way Agency: BBDO Canada / Toronto Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven Agency: Bates Taiwan CO.,Ltd. / Taipei Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
VB Manscent Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Single
Chameleon Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Magazine / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Rolled up bed : Steel Bed Agency: Ogilvy & Mather, Thailand / Bangkok Client: Outdoor Innovation Co.,Ltd. Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
MAN BABY Agency: Ogilvy&Mather / Santiago Client: wua wua Category: Magazine / Full Page or Spread - Single
Happy Aunts Agency: Young&Rubicam Buenos Aires / Buenos Aires Client: Kopelco S.A. Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg Agency: Kinetic Singapore / Singapore Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy. Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Campaign

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Corporate Identity / Single

11098D

2011 Design Merit Award

Leo Burnett / Hong Kong

Hong Kong Acupuncturists Association Ltd.

Punch name Card Set

Corporate Identity / Single

11099D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Corporate Identity / Single

11100D

2011 Design Merit Award

Leo Burnett / New Delhi

IILM Design School

SPIROGRAPH SCALE

Corporate Identity / Single

11101D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Corporate Identity / Single

11102D

2011 Design Merit Award

Spring Advertising / Vancouver

Dilly Dally

Inspiring Play

Corporate Identity / Campaign

11103D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM campaign identity

Corporate Identity / Campaign

11104D

2011 Design Merit Award

lg2boutique / Montreal

Maison Orphée

Maison Orphée platform

Corporate Identity / Campaign

11105D

2011 Design Merit Award

Monogram Design / Surry Hills

Monogram Design

Corporate Design Suite

Corporate Identity / Campaign

11106D

2011 Design Merit Award

Sid Lee / Montreal

Bota Bota

Bota Bota, Spa-on-water

Corporate Identity / Campaign

11107D

2011 Design Merit Award

TUGBOAT / Tokyo

Nishijin Co.,Ltd

Nishijin

Corporate Identity / Campaign

11108D

2011 Design Merit Award

Colle+McVoy / Minneapolis

People For Bikes/Bikes Belong

People For Bikes Identity Campaign

Corporate Identity / Campaign

11109D

2011 Design Merit Award

Gee + Chung Design / San Francisco

Universal Tax Service

Universal Tax Service Stationery

Corporate Identity / Campaign

11110D

2011 Design Merit Award

Love and War / New York

Denihan Hospitality Group

The National Bar & Dining Rooms

Corporate Identity / Campaign

11111D

2011 Design Merit Award

Williams Murray Hamm / London

Ribeye Films

Ribeye

Corporate Identity / Campaign

11112D

2011 Design Merit Award

Bernstein-Rein Advertising / Kansas City

Julian Restaurant

Julian Restaurant Identity

Corporate Identity / Campaign

11113D

2011 Design Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Tommy Morris Photography

The 1,000-Word Name Cards

Corporate Identity / Campaign

11114D

2011 Design Merit Award

McCann Worldgroup Mumbai / mumbai

Illustratorcentral.in

Nameless Visiting Card

Corporate Identity / Campaign

11115D

2011 Design Merit Award

space150 / Minneapolis

space150

Version 26: Born Revolvers

Corporate Identity / Campaign

11116D

2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Corporate Identity / Campaign

11117D

2011 Design Merit Award

Blok Design / Toronto

Oveja Negra Lowe

Oveja Negra Lowe

Corporate Identity / Campaign

11118D

2011 Design Merit Award

&Larry / Singapore

The Marmalade Group

Marmalade Toast

Corporate Identity / Campaign

11119D

2011 Design Merit Award

good design company / Tokyo

Tama Art University

Total art direction at Tama Art University open campus.

Corporate Identity / Campaign

11120D

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming - Sideswiped

Magazine / Full Page or Spread - Single

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

One Way

Magazine / Full Page or Spread - Single

11104A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas

Magazine / Full Page or Spread - Single

11130A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Love

Magazine / Full Page or Spread - Single

11131A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - UNO

Magazine / Full Page or Spread - Single

11132A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Magazine / Full Page or Spread - Single

11133A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Magazine / Full Page or Spread - Single

11134A

2011 Advertising Merit Award

Bates Taiwan CO.,Ltd. / Taipei

Haagen-Dazs

Heaven

Magazine / Full Page or Spread - Single

11135A

2011 Advertising Merit Award

DDB Brasil / Sao Paulo

FedEx

Neighbors/ America

Magazine / Full Page or Spread - Single

11136A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Magazine / Full Page or Spread - Single

11137A

2011 Advertising Merit Award

Droga5 / East Sydney

CUB

VB Manscent

Magazine / Full Page or Spread - Single

11138A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Chameleon

Magazine / Full Page or Spread - Single

11139A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Magazine / Full Page or Spread - Single

11140A

2011 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

Outdoor Innovation Co.,Ltd.

Rolled up bed : Steel Bed

Magazine / Full Page or Spread - Single

11141A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Magazine / Full Page or Spread - Single

11142A

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

wua wua

MAN BABY

Magazine / Full Page or Spread - Single

11143A

2011 Advertising Merit Award

Young&Rubicam Buenos Aires / Buenos Aires

Kopelco S.A.

Happy Aunts

Magazine / Full Page or Spread - Single

11144A

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming

Magazine / Full Page or Spread - Single

11152A

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

2011 Design Merit Award

Kinetic Singapore / Singapore

Alzheimersdisease.sg

Alzheimersdisease.sg

Public Service / Outdoor and Posters - Campaign

11287D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

The Planet's Voice

Public Service / Outdoor and Posters - Campaign

11288D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Helping the needy.

Public Service / Outdoor and Posters - Campaign

11289D

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