The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz Agency: DDB Japan Inc. / Tokyo Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow Agency: Evolution Bureau / San Francisco Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens Agency: Mother London / London Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
AT&T World Cup Headercam Banner Agency: BBDO / New York + BBDO / Atlanta Client: AT&T Category: Branded Applications /
Steamy iAd Agency: BBDO / New York Client: Campbell's Soup Category: Branded Applications /
True Blood Live Feed Agency: BBDO / New York Client: HBO/True Blood Category: Branded Applications /
Cascade - Brewer's Nose Agency: Droga5 / East Sydney Client: CUB Category: Branded Applications /
Sweet Talk Agency: Evolution Bureau / San Francisco Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar Agency: StrawberryFrog / New York Client: P&G Category: Branded Applications /
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /
Speed-date-a-dog Agency: Atelier Amuse / Montreal Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign Agency: BBDO / New York Client: Starbucks Category: Events and Installations /
Visible You Agency: BBDO / New York Client: GE Category: Events and Installations /
WALLS ARE DANCING Agency: BETC Euro RSCG / Paris Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room" Agency: DeVito/Verdi / New York Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /
Earth FM Agency: Leo Burnett / Millers Point Client: WWF Category: Events and Installations /
Photo 5 Exhibition Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Events and Installations /
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront Agency: Maude / New York Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest Agency: OgilvyEntertainment / New York Client: Time Warner Cable Category: Events and Installations /
Reality Billboard Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Events and Installations /
Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Online Films And Video / Short Form - Single

11249N

2011 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

LATE NIGHT

Online Films And Video / Short Form - Single

11250N

2011 Interactive Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Deliver Hope

Online Films And Video / Short Form - Single

11251N

2011 Interactive Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Online Films And Video / Short Form - Single

11252N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Speed Tests

Online Films And Video / Short Form - Single

11253N

2011 Interactive Merit Award

BBH / New York

Unilever

"Cleans Your Balls" Response Film

Online Films And Video / Short Form - Single

11254N

2011 Interactive Merit Award

DDB Japan Inc. / Tokyo

Nikon Corporation

Helicopter Boyz

Online Films And Video / Short Form - Single

11255N

2011 Interactive Merit Award

Evolution Bureau / San Francisco

Skittles

Scholarship the Rainbow

Online Films And Video / Short Form - Single

11256N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito Lay

Doritos Late Night Rihanna

Online Films And Video / Short Form - Single

11257N

2011 Interactive Merit Award

Mother London / London

IKEA

Kitchens

Online Films And Video / Short Form - Single

11258N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Online Films And Video / Short Form - Single

11259N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Prius Plural Music Video

Online Films And Video / Short Form - Single

11260N

2011 Branded Entertainment Merit Award

BBDO / New York + BBDO / Atlanta

AT&T

AT&T World Cup Headercam Banner

Branded Applications /

11051E

2011 Branded Entertainment Merit Award

BBDO / New York

Campbell's Soup

Steamy iAd

Branded Applications /

11052E

2011 Branded Entertainment Merit Award

BBDO / New York

HBO/True Blood

True Blood Live Feed

Branded Applications /

11053E

2011 Branded Entertainment Merit Award

Droga5 / East Sydney

CUB

Cascade - Brewer's Nose

Branded Applications /

11054E

2011 Branded Entertainment Merit Award

Evolution Bureau / San Francisco

Wrigley's Juicy Fruit

Sweet Talk

Branded Applications /

11055E

2011 Branded Entertainment Merit Award

StrawberryFrog / New York

P&G

Hello Baby - Pregnancy Calendar

Branded Applications /

11056E

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

Warner Bros Canada

Speed-date-a-dog

Events and Installations /

11100E

2011 Branded Entertainment Merit Award

BBDO / New York

Starbucks

The Big Picture Campaign

Events and Installations /

11101E

2011 Branded Entertainment Merit Award

BBDO / New York

GE

Visible You

Events and Installations /

11102E

2011 Branded Entertainment Merit Award

BETC Euro RSCG / Paris

DULUX VALENTINE

WALLS ARE DANCING

Events and Installations /

11103E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Re:Form School

Events and Installations /

11104E

2011 Branded Entertainment Merit Award

DeVito/Verdi / New York

Daffy's

Daffy's "Undressing Room"

Events and Installations /

11105E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Events and Installations /

11106E

2011 Branded Entertainment Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

The Volvo Subject60 Experiment

Events and Installations /

11107E

2011 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Events and Installations /

11108E

2011 Branded Entertainment Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Events and Installations /

11109E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

WWF

Earth FM

Events and Installations /

11110E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon Australia

Photo 5 Exhibition

Events and Installations /

11111E

2011 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

David On Demand

Events and Installations /

11112E

2011 Branded Entertainment Merit Award

Maude / New York

MTV

"The Buried Life" Interactive Storefront

Events and Installations /

11113E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Time Warner Cable

TWC Step Thru the Screen at MLB All Star FanFest

Events and Installations /

11114E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Yellow Pages

Reality Billboard

Events and Installations /

11115E

2011 Branded Entertainment Merit Award

Wieden+Kennedy New York / New York

ESPN

2010 FIFA World Cup - One Game Changes Everything

Events and Installations /

11116E

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

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