The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk
Agency: Blast Radius / Vancouver
Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Websites & Microsites / Consumer Goods
Shot by Fans
Agency: JWT London / London
Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV
Agency: Odopod / San Francisco
Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita
Agency: Ogilvy France / Paris
Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Y-3 Spring/Summer Website
Agency: Sid Lee / Montreal
Client: adidas Category: Websites & Microsites / Consumer Goods
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Websites & Microsites / Services
Don\'t tell Ashton
Agency: Berghs School of Communication / Stockholm
Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website
Agency: Grip Limited / Toronto
Client: N/A Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League
Agency: Host / Surry Hills
Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek
Agency: Pereira & O'Dell / San Francisco
Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com
Agency: VML / Kansas City
Client: Gatorade Category: Websites & Microsites / Corporate Website
Jay-Z Hits Collection Volume One
Agency: AgencyNet / Fort Lauderdale
Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Websites & Microsites / Social Networks/ Community
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Award:
2011 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11099N
Award:
2011 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike Jordan Brand
Title:
Ball Talk
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11100N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11101N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11102N
Award:
2011 Interactive Merit Award
Agency:
JWT London / London
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11103N
Award:
2011 Interactive Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Armani Jeans
Title:
"The Room"
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11104N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11105N
Award:
2011 Interactive Merit Award
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11106N
Award:
2011 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Sony Electronics
Title:
Sony Internet TV with Google TV
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11107N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11108N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11109N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
Y-3 Spring/Summer Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11110N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Annual ID:
11121N
Award:
2011 Interactive Merit Award
Agency:
BKWLD / Sacramento
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Annual ID:
11096N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Annual ID:
11097N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Annual ID:
11098N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Annual ID:
11135N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Annual ID:
11136N
Award:
2011 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Annual ID:
11137N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Annual ID:
11138N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Annual ID:
11139N
Award:
2011 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Annual ID:
11140N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Annual ID:
11141N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Annual ID:
11142N
Award:
2011 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Annual ID:
11143N
Award:
2011 Interactive Merit Award
Agency:
Albion / london
Client:
Albion
Title:
Slapometer
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11128N
Award:
2011 Interactive Merit Award
Agency:
Berghs School of Communication / Stockholm
Client:
Berghs School of Communication
Title:
Don\'t tell Ashton
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11129N
Award:
2011 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
N/A
Title:
Grip Limited Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11130N
Award:
2011 Interactive Merit Award
Agency:
Host / Surry Hills
Client:
Host
Title:
Fantasy Cheaters League
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11131N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
AlephTweets
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11132N
Award:
2011 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Pereira & O'Dell
Title:
Naknek
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11133N
Award:
2011 Interactive Merit Award
Agency:
TAXI / New York
Client:
TAXI
Title:
Fare Finder
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11134N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Annual ID:
11111N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Annual ID:
11112N
Award:
2011 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Annual ID:
11113N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Annual ID:
11114N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Annual ID:
11115N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Annual ID:
11116N
Award:
2011 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
11117N
Award:
2011 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Def Jam
Title:
Jay-Z Hits Collection Volume One
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11144N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Twitter Zoom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11145N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11146N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11147N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11148N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Prigat
Title:
Prigat's smiles juicer
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11149N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Mob the Rainbow
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11150N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project: Do Good for the Gulf
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11151N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11152N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11153N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
