The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Happiness By The Metre Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert. Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Ringtonicos Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
DRIVE THE MOBILOMBO - Deliver hope to Africa Agency: Kolle Rebbe / Hamburg Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words Agency: RC Comunicacao / Belo Horizonte Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Websites & Microsites / Services
The BIC Prank Agency: Jung von Matt AG / Hamburg Client: BIC Category: Websites & Microsites / Services
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Services
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers Agency: RPA / Santa Moinca Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Websites & Microsites / Services
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
Slapometer Agency: Albion / london Client: Albion Category: Websites & Microsites / Self-Promotion
Don\'t tell Ashton Agency: Berghs School of Communication / Stockholm Client: Berghs School of Communication Category: Websites & Microsites / Self-Promotion
Grip Limited Website Agency: Grip Limited / Toronto Client: N/A Category: Websites & Microsites / Self-Promotion
Fantasy Cheaters League Agency: Host / Surry Hills Client: Host Category: Websites & Microsites / Self-Promotion
AlephTweets Agency: LDC / São Paulo Client: Paulo Coelho Category: Websites & Microsites / Self-Promotion
Naknek Agency: Pereira & O'Dell / San Francisco Client: Pereira & O'Dell Category: Websites & Microsites / Self-Promotion
Fare Finder Agency: TAXI / New York Client: TAXI Category: Websites & Microsites / Self-Promotion
Jay-Z Hits Collection Volume One Agency: AgencyNet / Fort Lauderdale Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer Agency: e-dologic Publicis Israel / Ramat- Gan Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow Agency: Evolution Bureau / San Francisco Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf Agency: HUGE / Brooklyn Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip Agency: Kolle Rebbe / Hamburg Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular Agency: OLSON / Minneapolis Client: Target Category: Websites & Microsites / Social Networks/ Community
This Is Swedish Snus Agency: Abby Norm / Stockholm Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk Agency: Blast Radius / Vancouver Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Websites & Microsites / Consumer Goods
HardChorus Agency: Droga5 / New York Client: Puma Category: Websites & Microsites / Consumer Goods
Shot by Fans Agency: JWT London / London Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com Agency: Nail Communications / Providence Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV Agency: Odopod / San Francisco Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita Agency: Ogilvy France / Paris Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods

2011 Interactive Merit Award

Akestam Holst / 10387

The Swedish Post

Happiness By The Metre

Websites & Microsites / E-Commerce

11121N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Websites & Microsites / Durable Goods

11118N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Websites & Microsites / Durable Goods

11119N

2011 Interactive Merit Award

PLAN.NET / Serviceplan / Muenchen

BMW Motorrad International

A Christmas Concert.

Websites & Microsites / Durable Goods

11120N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Casa do Zezinho

Ringtonicos

Websites & Microsites / Public Service/ Non-Profit

11122N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Bischoefliches Hilfswerk MISEREOR e.V.

DRIVE THE MOBILOMBO - Deliver hope to Africa

Websites & Microsites / Public Service/ Non-Profit

11123N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Websites & Microsites / Public Service/ Non-Profit

11124N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Websites & Microsites / Public Service/ Non-Profit

11125N

2011 Interactive Merit Award

RC Comunicacao / Belo Horizonte

Mario Penna Institute

Donate Words

Websites & Microsites / Public Service/ Non-Profit

11126N

2011 Interactive Merit Award

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Websites & Microsites / Public Service/ Non-Profit

11127N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Websites & Microsites / Services

11135N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Television

Dear Steve Jobs

Websites & Microsites / Services

11136N

2011 Interactive Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Websites & Microsites / Services

11137N

2011 Interactive Merit Award

Jung von Matt AG / Hamburg

BIC

The BIC Prank

Websites & Microsites / Services

11138N

2011 Interactive Merit Award

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Services

11139N

2011 Interactive Merit Award

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Services

11140N

2011 Interactive Merit Award

RPA / Santa Moinca

Farmers Insurance

University of Farmers

Websites & Microsites / Services

11141N

2011 Interactive Merit Award

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Services

11142N

2011 Interactive Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Websites & Microsites / Services

11143N

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Interactive Merit Award

Albion / london

Albion

Slapometer

Websites & Microsites / Self-Promotion

11128N

2011 Interactive Merit Award

Berghs School of Communication / Stockholm

Berghs School of Communication

Don\'t tell Ashton

Websites & Microsites / Self-Promotion

11129N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Websites & Microsites / Self-Promotion

11130N

2011 Interactive Merit Award

Host / Surry Hills

Host

Fantasy Cheaters League

Websites & Microsites / Self-Promotion

11131N

2011 Interactive Merit Award

LDC / São Paulo

Paulo Coelho

AlephTweets

Websites & Microsites / Self-Promotion

11132N

2011 Interactive Merit Award

Pereira & O'Dell / San Francisco

Pereira & O'Dell

Naknek

Websites & Microsites / Self-Promotion

11133N

2011 Interactive Merit Award

TAXI / New York

TAXI

Fare Finder

Websites & Microsites / Self-Promotion

11134N

2011 Interactive Merit Award

AgencyNet / Fort Lauderdale

Def Jam

Jay-Z Hits Collection Volume One

Websites & Microsites / Social Networks/ Community

11144N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Twitter Zoom

Websites & Microsites / Social Networks/ Community

11145N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Websites & Microsites / Social Networks/ Community

11146N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY COUNTER

Websites & Microsites / Social Networks/ Community

11147N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Websites & Microsites / Social Networks/ Community

11148N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Prigat

Prigat's smiles juicer

Websites & Microsites / Social Networks/ Community

11149N

2011 Interactive Merit Award

Evolution Bureau / San Francisco

Skittles

Mob the Rainbow

Websites & Microsites / Social Networks/ Community

11150N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project: Do Good for the Gulf

Websites & Microsites / Social Networks/ Community

11151N

2011 Interactive Merit Award

Kolle Rebbe / Hamburg

Nike Deutschland

The Chip

Websites & Microsites / Social Networks/ Community

11152N

2011 Interactive Merit Award

OLSON / Minneapolis

Target

Target Kaleidoscopic Fashion Spectacular

Websites & Microsites / Social Networks/ Community

11153N

2011 Interactive Merit Award

Abby Norm / Stockholm

Swedish Match

This Is Swedish Snus

Websites & Microsites / Consumer Goods

11099N

2011 Interactive Merit Award

Blast Radius / Vancouver

Nike Jordan Brand

Ball Talk

Websites & Microsites / Consumer Goods

11100N

2011 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Sign & Race

Websites & Microsites / Consumer Goods

11101N

2011 Interactive Merit Award

Droga5 / New York

Puma

HardChorus

Websites & Microsites / Consumer Goods

11102N

2011 Interactive Merit Award

JWT London / London

Nokia

Shot by Fans

Websites & Microsites / Consumer Goods

11103N

2011 Interactive Merit Award

Kirshenbaum Bond Senecal + Partners / New York

Armani Jeans

"The Room"

Websites & Microsites / Consumer Goods

11104N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Websites & Microsites / Consumer Goods

11105N

2011 Interactive Merit Award

Nail Communications / Providence

Vibram

YouAreTheTechnology.com

Websites & Microsites / Consumer Goods

11106N

2011 Interactive Merit Award

Odopod / San Francisco

Sony Electronics

Sony Internet TV with Google TV

Websites & Microsites / Consumer Goods

11107N

2011 Interactive Merit Award

Ogilvy France / Paris

Perrier - Nestle Waters

Perrier by Dita

Websites & Microsites / Consumer Goods

11108N

2011 Interactive Merit Award

Ogilvy Shanghai / Shanghai

VF Asia Ltd

China's First Democratic Election

Websites & Microsites / Consumer Goods

11109N

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