The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sustainable Package Project "RISABO Agency: canaria inc. / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Dog Fight Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
EpicMix Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
National Flag Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup Agency: Hill Holliday / Boston Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Experiential Advertising / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Receipt Stories Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store Agency: SS+K / New York City Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign
ROCK AND CODES Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App Agency: The White Agency / Sydney Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Augmented Reality
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert. Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Caribou Coffee Oven Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Outdoor Design / Single
Maps Agency: BBDO New York / New York Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab Agency: Ireland/Davenport / Johannesburg Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“ Agency: Serviceplan / München Client: BMW AG Deutschland Category: Outdoor Design / Single
Construction Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Rescue Agency: Y&R Lima/RKCR Y&R/London Client: Land Rover Category: Outdoor Design / Single
Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single

2011 Design Merit Award

canaria inc. / Tokyo

Coca-Cola (Japan) Company, Limited

Sustainable Package Project "RISABO

Industrial Design/Product Design / Single

11133D

2011 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

Tape Dispensers for MT

Industrial Design/Product Design / Single

11134D

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Experiential Advertising / Single

11483G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Experiential Advertising / Single

11484G

2011 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Experiential Advertising / Single

11485G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Dog Fight

Experiential Advertising / Single

11486G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Vail Resorts

EpicMix

Experiential Advertising / Single

11487G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

National Flag

Experiential Advertising / Single

11488G

2011 Advertising Merit Award

HAKUHODO Inc. / TOKYO

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

11489G

2011 Advertising Merit Award

Hill Holliday / Boston

Boston Police Department

Operation Hoodsie Cup

Experiential Advertising / Single

11490G

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Experiential Advertising / Single

11491G

2011 Advertising Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Experiential Advertising / Single

11492G

2011 Advertising Merit Award

JWT / New York

Human Rights Watch

Burma

Experiential Advertising / Single

11493G

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Experiential Advertising / Single

11494G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

Receipt Stories

Experiential Advertising / Single

11495G

2011 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Experiential Advertising / Single

11496G

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Experiential Advertising / Single

11497G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

11498G

2011 Advertising Merit Award

SS+K / New York City

Honest Tea

The Honest Store

Experiential Advertising / Single

11499G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Pepsi Refresh Project

Experiential Advertising / Single

11500G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Experiential Advertising / Single

11501G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

11502G

2011 Advertising Merit Award

TBWA\LONDON / London

Skittles

Dazzle The Rainbow

Experiential Advertising / Single

11503G

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

11504G

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Branded Content / Campaign

11408T

2011 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

ROCK AND CODES

Interactive Advertising / Augmented Reality

11176N

2011 Interactive Merit Award

The White Agency / Sydney

Commonwealth Bank of Australia

Property Guide App

Interactive Advertising / Augmented Reality

11177N

2011 Interactive Merit Award

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future. Facebook App

Interactive Advertising / Augmented Reality

11178N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Websites & Microsites / Durable Goods

11118N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Websites & Microsites / Durable Goods

11119N

2011 Interactive Merit Award

PLAN.NET / Serviceplan / Muenchen

BMW Motorrad International

A Christmas Concert.

Websites & Microsites / Durable Goods

11120N

2011 Design Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Caribou Coffee Oven

Outdoor Design / Single

11219D

2011 Design Merit Award

BBDO New York / New York

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

11220D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

FOX International Channels and Top TV

The Walking Dead Cab

Outdoor Design / Single

11221D

2011 Design Merit Award

Serviceplan / München

BMW AG Deutschland

The BMW Light Wall „Reflection“

Outdoor Design / Single

11222D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Construction

Outdoor Design / Single

11223D

2011 Design Merit Award

Y&R Lima/RKCR Y&R/London

Land Rover

Rescue

Outdoor Design / Single

11224D

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

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