The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

WATER TALKS Agency: BDDP Unlimited / PARIS Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence Agency: Kirsten Rutherford / London Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow Agency: Publicis / Jakarta Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Unequal Childhood Paper-cutting Campaign Agency: Leo Burnett / Hong Kong Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Branding / Logo/Trademark Design - Single Only
Forest Conservationist Agency: arnab ray / Delhi Client: Oindrilla Ray Category: Branding / Logo/Trademark Design - Single Only
Denise Nails Agency: Williams Murray Hamm / London Client: Denise Nails Category: Branding / Logo/Trademark Design - Single Only
Three Eyed Bros Agency: Rucker & Co. / Dallas Client: Three Eyed Bros Category: Branding / Logo/Trademark Design - Single Only
Heart Walk Logo Agency: Bailey Lauerman / Lincoln Client: Bailey Lauerman Category: Branding / Logo/Trademark Design - Single Only
BevForce Logo Agency: Sandstrom Partners / Portland Client: BevForce Category: Branding / Logo/Trademark Design - Single Only
Espolon Agency: Landor Associates / San Francisco Client: SKYY Spirits Category: Branding / Logo/Trademark Design - Single Only
Villa Herencia Logo Agency: Manuel Olmo-Rodriguez / San Juan Client: Villa Herencia Hotel Category: Branding / Logo/Trademark Design - Single Only
Chelsea Market merchandising logo Agency: Square360 / Newark Client: Chelsea Market Category: Branding / Logo/Trademark Design - Single Only
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Branding / Logo/Trademark Design - Single Only
The Lives They Lived Agency: Mother / New York Client: The New York Times Category: Branding / Logo/Trademark Design - Single Only
SANDWICH Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast Agency: BBH/New York and Google Creative Lab Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories Agency: Colenso BBDO / Auckland Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines Agency: DDB London / London Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign Agency: DDB London / London Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets Agency: DDB Stockholm / Stockholm Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed - Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card. Agency: Happy Soldiers / Sydney Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love Agency: JWT / New York Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What" Agency: King James / Cape Town Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Exclusive Beach Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody Agency: Mother / New York Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan Agency: walker / zurich Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated Agency: O Positive / New York Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign

2011 Advertising Merit Award

BDDP Unlimited / PARIS

SOLIDARITES

WATER TALKS

Public Service / Outdoor and Posters - Single

11269A

2011 Advertising Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Public Service / Outdoor and Posters - Single

11270A

2011 Advertising Merit Award

Kirsten Rutherford / London

Amnesty International (UK)

Fence

Public Service / Outdoor and Posters - Single

11271A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Army Second hand shop

Surprise Catwalk

Public Service / Outdoor and Posters - Single

11272A

2011 Advertising Merit Award

Publicis / Jakarta

Jaringan Advokasi Tambang (Jatam)

Mud-Flow

Public Service / Outdoor and Posters - Single

11273A

2011 Design Merit Award

Leo Burnett / Hong Kong

Christina Noble Children's Foundation

Unequal Childhood Paper-cutting Campaign

Direct Mail / Campaign

11252D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Branding / Logo/Trademark Design - Single Only

11087D

2011 Design Merit Award

arnab ray / Delhi

Oindrilla Ray

Forest Conservationist

Branding / Logo/Trademark Design - Single Only

11088D

2011 Design Merit Award

Williams Murray Hamm / London

Denise Nails

Denise Nails

Branding / Logo/Trademark Design - Single Only

11089D

2011 Design Merit Award

Rucker & Co. / Dallas

Three Eyed Bros

Three Eyed Bros

Branding / Logo/Trademark Design - Single Only

11090D

2011 Design Merit Award

Bailey Lauerman / Lincoln

Bailey Lauerman

Heart Walk Logo

Branding / Logo/Trademark Design - Single Only

11091D

2011 Design Merit Award

Sandstrom Partners / Portland

BevForce

BevForce Logo

Branding / Logo/Trademark Design - Single Only

11092D

2011 Design Merit Award

Landor Associates / San Francisco

SKYY Spirits

Espolon

Branding / Logo/Trademark Design - Single Only

11093D

2011 Design Merit Award

Manuel Olmo-Rodriguez / San Juan

Villa Herencia Hotel

Villa Herencia Logo

Branding / Logo/Trademark Design - Single Only

11094D

2011 Design Merit Award

Square360 / Newark

Chelsea Market

Chelsea Market merchandising logo

Branding / Logo/Trademark Design - Single Only

11095D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Branding / Logo/Trademark Design - Single Only

11096D

2011 Design Merit Award

Mother / New York

The New York Times

The Lives They Lived

Branding / Logo/Trademark Design - Single Only

11097D

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO WALKERS

SANDWICH

Integrated Branding / Integrated Branding Campaign

11459G

2011 Advertising Merit Award

BBDO New York / New York

AT&T

The Last Text Integrated Campaign

Integrated Branding / Integrated Branding Campaign

11460G

2011 Advertising Merit Award

BBH/New York and Google Creative Lab

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign

11461G

2011 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

MIN vs Porsche

Integrated Branding / Integrated Branding Campaign

11462G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Integrated Branding / Integrated Branding Campaign

11463G

2011 Advertising Merit Award

Colenso BBDO / Auckland

Yellow Pages Ltd

Yellow Chocolate

Integrated Branding / Integrated Branding Campaign

11464G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Real Stories

Integrated Branding / Integrated Branding Campaign

11465G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Baby Carrots

Integrated Branding / Integrated Branding Campaign

11466G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

You know you Love it

Integrated Branding / Integrated Branding Campaign

11467G

2011 Advertising Merit Award

DDB London / London

Philips

Parallel Lines

Integrated Branding / Integrated Branding Campaign

11468G

2011 Advertising Merit Award

DDB London / London

Marmite

The Election Campaign

Integrated Branding / Integrated Branding Campaign

11469G

2011 Advertising Merit Award

DDB Stockholm / Stockholm

Royal Opera in Stockholm

Weekday Tickets

Integrated Branding / Integrated Branding Campaign

11470G

2011 Advertising Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

Speed Camera Lottery

Integrated Branding / Integrated Branding Campaign

11471G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

Republica Popular do Corinthians

Integrated Branding / Integrated Branding Campaign

11472G

2011 Advertising Merit Award

HAKUHODO PRODUCT'S Inc. / MINATO-KU

K'S JAPAN

SMASH - a guitar born-to-be-destroyed -

Integrated Branding / Integrated Branding Campaign

11473G

2011 Advertising Merit Award

Happy Soldiers / Sydney

Virgin Money

On the card.

Integrated Branding / Integrated Branding Campaign

11474G

2011 Advertising Merit Award

JWT / New York

Diamond Trading Company

Drop Everything For Love

Integrated Branding / Integrated Branding Campaign

11475G

2011 Advertising Merit Award

King James / Cape Town

Comair Ltd

The Campaign for the "You Know What"

Integrated Branding / Integrated Branding Campaign

11476G

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Integrated Branding / Integrated Branding Campaign

11477G

2011 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute For Conscious Consumption

Exclusive Beach

Integrated Branding / Integrated Branding Campaign

11478G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

RECEIPT STORIES

Integrated Branding / Integrated Branding Campaign

11479G

2011 Advertising Merit Award

Mother / New York

Devo

Something for Everybody

Integrated Branding / Integrated Branding Campaign

11480G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Integrated Campaign

Integrated Branding / Integrated Branding Campaign

11481G

2011 Advertising Merit Award

walker / zurich

GREENPEACE

The Zoning Plan

Integrated Branding / Integrated Branding Campaign

11482G

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

11371T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

NBA - 2011 NBA Season - Encouragement

Consumer Television / :30/:25 - Campaign

11372T

2011 Advertising Merit Award

MJZ / Los Angeles

ESPN

MNF Campaign

Consumer Television / :30/:25 - Campaign

11373T

2011 Advertising Merit Award

O Positive / New York

Crunch Fitness

Get Motivated

Consumer Television / :30/:25 - Campaign

11374T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Rhetorical Questions

Consumer Television / :30/:25 - Campaign

11375T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Never Outgrow Campaign

Consumer Television / :30/:25 - Campaign

11376T

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