The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family Agency: Grey New York / New York Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE Agency: Stun Creative / Los Angeles Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay Agency: The Richards Group / Dallas Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning Agency: Velocity Films / Johannesburg Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire Agency: Wieden+Kennedy / Portland Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Maradona Kick Ups Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Branded Games
Dexter Game On Agency: Modernista! / Boston Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic Agency: Rain / American Fork Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Websites & Microsites / Services
The BIC Prank Agency: Jung von Matt AG / Hamburg Client: BIC Category: Websites & Microsites / Services
Street Art View Agency: LDC / São Paulo Client: Red Bull Category: Websites & Microsites / Services
Team Tracker & Predictor Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers Agency: RPA / Santa Moinca Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Websites & Microsites / Services
MUMS Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier Agency: Leo Burnett Istanbul / Istanbul Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow Agency: LDC / São Paulo Client: CCR Category: Public Service / Newspaper or Magazine - Single

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

2011 Advertising Merit Award

Grey New York / New York

NFL

American Family

Consumer Television / Over :30 / Under :90 - Single

11336T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Douglas Fir

Consumer Television / Over :30 / Under :90 - Single

11337T

2011 Advertising Merit Award

Ogilvy France / Paris

Unilever / Dove

Dove Men Care

Consumer Television / Over :30 / Under :90 - Single

11338T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Consumer Television / Over :30 / Under :90 - Single

11339T

2011 Advertising Merit Award

Stun Creative / Los Angeles

Tv Guide Network - “CURB YOUR ENTHUSIASM”

“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE

Consumer Television / Over :30 / Under :90 - Single

11340T

2011 Advertising Merit Award

TBWA\PHS / LASKUTUS

Young Director Award by CFP-E/Shots

Drama Queen

Consumer Television / Over :30 / Under :90 - Single

11341T

2011 Advertising Merit Award

The Richards Group / Dallas

GameStop

Yay

Consumer Television / Over :30 / Under :90 - Single

11342T

2011 Advertising Merit Award

Velocity Films / Johannesburg

Tetrapak

Lightning

Consumer Television / Over :30 / Under :90 - Single

11343T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

Audi of America

Release the Hounds

Consumer Television / Over :30 / Under :90 - Single

11344T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Kids

Consumer Television / Over :30 / Under :90 - Single

11345T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co

To Work

Consumer Television / Over :30 / Under :90 - Single

11346T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Chrysler

Born of Fire

Consumer Television / Over :30 / Under :90 - Single

11347T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

Anti-Rock Star

Consumer Television / Over :30 / Under :90 - Single

11348T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

If You Like

Consumer Television / Over :30 / Under :90 - Single

11349T

2011 Advertising Merit Award

Young & Rubicam / New York

Land Rover

Cat Sitter

Consumer Television / Over :30 / Under :90 - Single

11350T

2011 Interactive Merit Award

Droga5 / New York

Puma

Maradona Kick Ups

Mobile Applications/Sites / Branded Games

11154N

2011 Interactive Merit Award

Modernista! / Boston

Showtime

Dexter Game On

Mobile Applications/Sites / Branded Games

11155N

2011 Interactive Merit Award

Rain / American Fork

Sony Music Entertainment

Alicia Keys OpenMic

Mobile Applications/Sites / Branded Games

11156N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Websites & Microsites / Services

11135N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Television

Dear Steve Jobs

Websites & Microsites / Services

11136N

2011 Interactive Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Websites & Microsites / Services

11137N

2011 Interactive Merit Award

Jung von Matt AG / Hamburg

BIC

The BIC Prank

Websites & Microsites / Services

11138N

2011 Interactive Merit Award

LDC / São Paulo

Red Bull

Street Art View

Websites & Microsites / Services

11139N

2011 Interactive Merit Award

RKCR/Y&R / London

BBC Sport

Team Tracker & Predictor

Websites & Microsites / Services

11140N

2011 Interactive Merit Award

RPA / Santa Moinca

Farmers Insurance

University of Farmers

Websites & Microsites / Services

11141N

2011 Interactive Merit Award

TBWA Worldwide / New York

Projeqt

Projeqt

Websites & Microsites / Services

11142N

2011 Interactive Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Websites & Microsites / Services

11143N

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

MUMS

Public Service / Newspaper or Magazine - Single

11258A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

GIRLS

Public Service / Newspaper or Magazine - Single

11259A

2011 Advertising Merit Award

Leo Burnett Istanbul / Istanbul

Istanbul Toy Museum

Soldier

Public Service / Newspaper or Magazine - Single

11260A

2011 Advertising Merit Award

LDC / São Paulo

CCR

If you drink, blow

Public Service / Newspaper or Magazine - Single

11261A

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