The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Poster Campaign
Agency: Maris, West & Baker / Jackson
Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe
Agency: McCann Worldgroup Mumbai / mumbai
Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings
Agency: Publicis Communications Pvt. Ltd. / Gurgaon
Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Metallic Ink T-shirt
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask
Agency: HBO / New York
Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
10 Faces Poster
Agency: Studio Hinrichs / San Francisco
Client: Inneract Project Category: Public Service / Outdoor and Posters - Single
Hands
Agency: Go Welsh / Lancaster
Client: Help Haiti Heal Poster Project Category: Public Service / Outdoor and Posters - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Public Service / Outdoor and Posters - Single
Dwarf depression 'Drink'
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Single
Photographer
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
When a tree falls, it takes other lives with it.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Color Bars
Agency: Cossette West, Dare Vancouver / Vancouver
Client: McDonald's Category: Broadcast Design / Single
Travel Symphony
Agency: Ogilvy Frankfurt / Frankfurt
Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Journey To Zero / Anticipation
Agency: Dreamers Ink Aesthetics / New York
Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Inc Category: Broadcast Design / Single
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Film / Documentaries
Caribou Coffee Oven
Agency: Colle+McVoy / Minneapolis
Client: Caribou Coffee Category: Outdoor Design / Single
Maps
Agency: BBDO / New York
Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single
The Walking Dead Cab
Agency: Ireland/Davenport / Johannesburg
Client: FOX International Channels and Top TV Category: Outdoor Design / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Outdoor Design / Single
Award:
2011 Advertising Merit Award
Agency:
Maris, West & Baker / Jackson
Client:
Shack Up Inn
Title:
Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11233A
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
PERSPECTIVES
Category:
Collateral / Posters - Campaign
Annual ID:
11234A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
ATSS Security Solution Provider
Title:
Wireframe
Category:
Collateral / Posters - Campaign
Annual ID:
11235A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Annual ID:
11236A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Gurgaon
Client:
Hewlett Packard Sales India Pvt. Ltd
Title:
Mini Beginnings
Category:
Collateral / Posters - Campaign
Annual ID:
11237A
Award:
2011 Advertising Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink T-shirt
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11250A
Award:
2011 Advertising Merit Award
Agency:
HBO / New York
Client:
HBO
Title:
Boardwalk Empire - Book Safe Hip Flask
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11251A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Board Game
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11252A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11253A
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Inneract Project
Title:
10 Faces Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11275D
Award:
2011 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Help Haiti Heal Poster Project
Title:
Hands
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11276D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11277D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Dwarf depression 'Drink'
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11278D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Photographer
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11279D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
When a tree falls, it takes other lives with it.
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11280D
Award:
2011 Design Merit Award
Agency:
Young & Rubicam / Frankfurt am Main
Client:
BFF
Title:
Stairs
Category:
Broadcast Design / Single
Annual ID:
11253D
Award:
2011 Design Merit Award
Agency:
Cossette West, Dare Vancouver / Vancouver
Client:
McDonald's
Title:
Color Bars
Category:
Broadcast Design / Single
Annual ID:
11254D
Award:
2011 Design Merit Award
Agency:
Charlex / New York
Client:
Charlex
Title:
ShapeShifter
Category:
Broadcast Design / Single
Annual ID:
11255D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Fire
Category:
Broadcast Design / Single
Annual ID:
11256D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DB (German Rail)
Title:
Travel Symphony
Category:
Broadcast Design / Single
Annual ID:
11257D
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out, Trailer
Category:
Broadcast Design / Single
Annual ID:
11258D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Speech
Category:
Broadcast Design / Single
Annual ID:
11259D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Broadcast Design / Single
Annual ID:
11260D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Snow
Category:
Broadcast Design / Single
Annual ID:
11261D
Award:
2011 Design Merit Award
Agency:
Dreamers Ink Aesthetics / New York
Client:
Nissan / TBWA Chiat Day
Title:
Journey To Zero / Anticipation
Category:
Broadcast Design / Single
Annual ID:
11262D
Award:
2011 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems Inc
Title:
The Brick Thief
Category:
Broadcast Design / Single
Annual ID:
11263D
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Darren Jew
Category:
Film / Documentaries
Annual ID:
11039E
Award:
2011 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Stella Artois
Title:
Up There
Category:
Film / Documentaries
Annual ID:
11040E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Film / Documentaries
Annual ID:
11041E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Film / Documentaries
Annual ID:
11042E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co., Ltd.
Title:
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Category:
Film / Documentaries
Annual ID:
11043E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Change the Game
Category:
Film / Documentaries
Annual ID:
11044E
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Caribou Coffee Oven
Category:
Outdoor Design / Single
Annual ID:
11219D
Award:
2011 Design Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/The Art of Shaving
Title:
Maps
Category:
Outdoor Design / Single
Annual ID:
11220D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
FOX International Channels and Top TV
Title:
The Walking Dead Cab
Category:
Outdoor Design / Single
Annual ID:
11221D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
BMW AG Deutschland
Title:
The BMW Light Wall „Reflection“
Category:
Outdoor Design / Single
Annual ID:
11222D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Construction
Category:
Outdoor Design / Single
Annual ID:
11223D