The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Inside the box thinking Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life Agency: Landor Associates / San Francisco Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life Agency: King Solutions / Stockholm Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging Agency: 22squared / Atlanta Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection Agency: Sandstrom Partners / Portland Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
BlueEFFICIENCY Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
Communication Shutdown Agency: SapientNitro Brisbane / Brisbane Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Burn Energy Drink Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Nanshan ABCDance Cards Agency: BBH China / Shanghai Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh! Agency: DRAFT Co.,Ltd / Tokyo Client: Walt Disney Japan Category: Direct Mail / Single
Harley Damage Control Agency: 303 / Sydney Client: Harley Davidson Category: Direct Mail / Single
Concert Tickets Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien Client: Neuroth Category: Direct Mail / Single
Spark Hope Matchbook Agency: Joe Public / Rivonia Client: Rock4AIDS Category: Direct Mail / Single
C+M/CHS Cutting Board Invite Agency: Colle+McVoy / Minneapolis Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains Agency: Leo Burnett Iberia / Madrid Client: Sony Playstation Category: Direct Mail / Single
Ice Cube Tray Agency: Rethink / Vancouver Client: Offsetters Category: Direct Mail / Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio Agency: Draftfcb Cape Town / Cape Town Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Direct Mail / Single
Imagining Mozambique Agency: Cartelle / Amsterdam Client: ASEM Category: Craft / Interface Design
myFry Agency: Dare / London Client: Penguin Books Category: Craft / Interface Design
Achieve What's Ahead Agency: Firstborn / NY Client: The Hartford for Rodgers Townsend Category: Craft / Interface Design
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Sea Weather (Site) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Craft / Interface Design
Grip Limited Website Agency: Grip Limited / Toronto Client: N/A Category: Craft / Interface Design
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Craft / Interface Design
Asher Roth Official Website Agency: Masa & Hal & Brad & Lindsay & David / Tokyo Client: Asher Roth Category: Craft / Interface Design
Central Park Conservancy iPhone Application Agency: mcgarrybowen / New York Client: Central Park Conservancy Category: Craft / Interface Design
Boulder Digital Works Website Agency: Modernista! / Boston Client: Boulder Digital Works Category: Craft / Interface Design
iHobo Agency: Publicis London / London Client: Depaul UK Category: Craft / Interface Design
TBWA.com - iPhone & iPad Agency: TBWA Worldwide / New York Client: TBWA Worldwide Category: Craft / Interface Design
Breast Fest Agency: The Hive / Toronto Client: Rethink Breast Cancer Category: Craft / Interface Design
Nike Better World Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Interface Design
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single

2011 Design Merit Award

Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai

pioma industries Pvt. Ltd.

Inside the box thinking

Package Design / Campaign

11123D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Oktoberfest Packaging

Package Design / Campaign

11124D

2011 Design Merit Award

Landor Associates / San Francisco

MillerCoors

Miller High Life

Package Design / Campaign

11125D

2011 Design Merit Award

Apple / Cupertino

Apple

iPad and iPad Accessories Packaging

Package Design / Campaign

11126D

2011 Design Merit Award

McGarrah Jessee / Austin

Spoetzl Brewery

Shiner Beers Frost Packaging

Package Design / Campaign

11127D

2011 Design Merit Award

King Solutions / Stockholm

ICA Grocery Store

Ica Good Life

Package Design / Campaign

11128D

2011 Design Merit Award

22squared / Atlanta

Atlanta Brewing Company

Red Brick Specialty Packaging

Package Design / Campaign

11129D

2011 Design Merit Award

Sandstrom Partners / Portland

Moonstruck Chocolate

Single Origin Chocolate Bar Collection

Package Design / Campaign

11130D

2011 Design Merit Award

TDA_Boulder / Boulder

Sir Richard's Condom Company

Sir Richard's Package Design

Package Design / Campaign

11131D

2011 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Regional Pizzas

Package Design / Campaign

11132D

2011 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Mercedes-Benz

BlueEFFICIENCY

Consumer Television / Under $80K Budget - Campaign

11384T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Consumer Television / Under $80K Budget - Campaign

11385T

2011 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Matchbox

Consumer Television / Under $80K Budget - Campaign

11386T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Xtranormal

Consumer Television / Under $80K Budget - Campaign

11387T

2011 Interactive Merit Award

SapientNitro Brisbane / Brisbane

AEIOU Foundation

Communication Shutdown

Interactive Advertising / Public Service/ Non-Profit - Campaign

11239N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Burn Energy Drink

Online Films And Video / Long Form - Series/Episodes

11274N

2011 Design Merit Award

BBH China / Shanghai

AVA DAIRY

Nanshan ABCDance Cards

Direct Mail / Single

11241D

2011 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Walt Disney Japan

Winnie the Pooh!

Direct Mail / Single

11242D

2011 Design Merit Award

303 / Sydney

Harley Davidson

Harley Damage Control

Direct Mail / Single

11243D

2011 Design Merit Award

Jung von Matt/Donau Werbeagentur GmbH / Wien

Neuroth

Concert Tickets

Direct Mail / Single

11244D

2011 Design Merit Award

Joe Public / Rivonia

Rock4AIDS

Spark Hope Matchbook

Direct Mail / Single

11245D

2011 Design Merit Award

Colle+McVoy / Minneapolis

CHS

C+M/CHS Cutting Board Invite

Direct Mail / Single

11246D

2011 Design Merit Award

Leo Burnett Iberia / Madrid

Sony Playstation

Mr. Lee, tailor to superheroes and villains

Direct Mail / Single

11247D

2011 Design Merit Award

Rethink / Vancouver

Offsetters

Ice Cube Tray

Direct Mail / Single

11248D

2011 Design Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Direct Mail / Single

11249D

2011 Design Merit Award

Draftfcb Cape Town / Cape Town

Draftfcb Cape Town

Draftfcb Design Portfolio

Direct Mail / Single

11250D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Direct Mail / Single

11251D

2011 Interactive Merit Award

Cartelle / Amsterdam

ASEM

Imagining Mozambique

Craft / Interface Design

11312N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Craft / Interface Design

11313N

2011 Interactive Merit Award

Firstborn / NY

The Hartford for Rodgers Townsend

Achieve What's Ahead

Craft / Interface Design

11314N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Craft / Interface Design

11315N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (Site)

Craft / Interface Design

11316N

2011 Interactive Merit Award

Grip Limited / Toronto

N/A

Grip Limited Website

Craft / Interface Design

11317N

2011 Interactive Merit Award

KOKOKAKA / Gothenburg

VF Europe

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION

Craft / Interface Design

11318N

2011 Interactive Merit Award

Masa & Hal & Brad & Lindsay & David / Tokyo

Asher Roth

Asher Roth Official Website

Craft / Interface Design

11319N

2011 Interactive Merit Award

mcgarrybowen / New York

Central Park Conservancy

Central Park Conservancy iPhone Application

Craft / Interface Design

11320N

2011 Interactive Merit Award

Modernista! / Boston

Boulder Digital Works

Boulder Digital Works Website

Craft / Interface Design

11321N

2011 Interactive Merit Award

Publicis London / London

Depaul UK

iHobo

Craft / Interface Design

11322N

2011 Interactive Merit Award

TBWA Worldwide / New York

TBWA Worldwide

TBWA.com - iPhone & iPad

Craft / Interface Design

11323N

2011 Interactive Merit Award

The Hive / Toronto

Rethink Breast Cancer

Breast Fest

Craft / Interface Design

11324N

2011 Interactive Merit Award

Wieden+Kennedy / Portland

Nike

Nike Better World

Craft / Interface Design

11325N

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

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