The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Burn Energy Drink Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Make The Cup Agency: Colle+McVoy / Minneapolis Client: Caribou Coffee Category: Craft / Typography
memoring Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign
Rocca Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Inside Out Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nickelodeon Halloween IDs Agency: MTV Networks / New York Client: Nickelodeon Category: Broadcast Design / Campaign
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO Bangkok Ltd. / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
Get your eyes checked Agency: Red Urban / Toronto Client: Richmond Optometry Category: Cinema Advertising / Campaign
Them-and-Us Agency: Disturbance/The Distillery / Stockholm Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon Agency: Leo Burnett Chicago / Chicago Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books Agency: mono / minneapolis Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece Agency: 160over90 / Philadelphia Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Lego Signs Agency: Serviceplan / München Client: LEGO GmbH Category: Branding / Booklet/Brochure
Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera Agency: DDB DM9JaymeSyfu / Makati Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Collateral / Posters - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver Agency: john st. / Toronto Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks Agency: Martin Williams / Minneapolis Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Disturbed Asylum Agency: BKWLD / Sacramento Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber Agency: Taxi 2 / Toronto Client: TAXI Category: Publication Design / Book Cover Design
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular Agency: OLSON / Minneapolis Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play Agency: Out of the Box / Delhi Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow Agency: Scholz & Friends Zürich / Zürich Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Frog Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion Agency: Ireland/Davenport / Johannesburg Client: Avis Category: Newspaper / Full Page or Spread - Single

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Burn Energy Drink

Online Films And Video / Long Form - Series/Episodes

11274N

2011 Interactive Merit Award

Colle+McVoy / Minneapolis

Caribou Coffee

Make The Cup

Craft / Typography

11326N

2011 Design Merit Award

ginghami co., ltd. / tokyo

gung

memoring

Industrial Design/Product Design / Campaign

11135D

2011 Design Merit Award

10inc / Sibuya-ku

Rocca SPIELE

Rocca

Industrial Design/Product Design / Campaign

11136D

2011 Design Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

Inside Out

Broadcast Design / Campaign

11264D

2011 Design Merit Award

MTV Networks / New York

Nickelodeon

Nickelodeon Halloween IDs

Broadcast Design / Campaign

11265D

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

2011 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11276A

2011 Advertising Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Museum

Public Service / Outdoor and Posters - Campaign

11277A

2011 Advertising Merit Award

Red Urban / Toronto

Richmond Optometry

Get your eyes checked

Cinema Advertising / Campaign

11396T

2011 Design Merit Award

Disturbance/The Distillery / Stockholm

Amnesty International

Them-and-Us

Branding / Booklet/Brochure

11080D

2011 Design Merit Award

Leo Burnett Chicago / Chicago

Symantec Norton

This Book Is A Weapon

Branding / Booklet/Brochure

11081D

2011 Design Merit Award

Nippon Design Center, Inc. / Tokyo

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Branding / Booklet/Brochure

11082D

2011 Design Merit Award

Alt Group / Ponsonby

Auckland Museum

I AM Campaign Booklet

Branding / Booklet/Brochure

11083D

2011 Design Merit Award

mono / minneapolis

Harvard Business School

manifesto books

Branding / Booklet/Brochure

11084D

2011 Design Merit Award

160over90 / Philadelphia

Loyola University Maryland

Loyola Sophomore/Junior Search Piece

Branding / Booklet/Brochure

11085D

2011 Design Merit Award

Serviceplan / München

LEGO GmbH

Lego Signs

Branding / Booklet/Brochure

11086D

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

2011 Advertising Merit Award

DDB DM9JaymeSyfu / Makati

Pharex Health Corp.

Opera

Collateral / Posters - Single

11215A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Collateral / Posters - Single

11216A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Collateral / Posters - Single

11217A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / Posters - Single

11218A

2011 Advertising Merit Award

john st. / Toronto

Gamerama

Life Ruiner / Life Saver

Collateral / Posters - Single

11219A

2011 Advertising Merit Award

Martin Williams / Minneapolis

Finnegans

Daddy Drinks

Collateral / Posters - Single

11220A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Collateral / Posters - Single

11221A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Collateral / Posters - Single

11222A

2011 Interactive Merit Award

BKWLD / Sacramento

Disturbed (The Band)

Disturbed Asylum

Websites & Microsites / Branded Games

11096N

2011 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

11097N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

SkodaAuto Deutschland

Skoda Fabia RS Microsite & Augmented Reality Game

Websites & Microsites / Branded Games

11098N

2011 Design Merit Award

Taxi 2 / Toronto

TAXI

DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber

Publication Design / Book Cover Design

11231D

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Online Films And Video / Event or Live Webcast - Single

11242N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Online Films And Video / Event or Live Webcast - Single

11243N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Online Films And Video / Event or Live Webcast - Single

11244N

2011 Interactive Merit Award

Ogilvy Shanghai / Shanghai

VF Asia Ltd

China's First user-Directed Fashion Shoot

Online Films And Video / Event or Live Webcast - Single

11245N

2011 Interactive Merit Award

OLSON / Minneapolis

Target

Target Kaleidoscopic Fashion Spectacular

Online Films And Video / Event or Live Webcast - Single

11246N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Online Films And Video / Event or Live Webcast - Single

11247N

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Collateral Design / P.O.P. and In-Store - Single

11175D

2011 Design Merit Award

Out of the Box / Delhi

SM Store/Marvel Group of Companies

Tangram - Play

Collateral Design / P.O.P. and In-Store - Single

11176D

2011 Design Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

2011 Design Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Spatial Design / Outdoor Spaces

11217D

2011 Design Merit Award

Scholz & Friends Zürich / Zürich

Emmi Schweiz AG

Lightshow

Spatial Design / Outdoor Spaces

11218D

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Newspaper / Full Page or Spread - Single

11103A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Newspaper / Full Page or Spread - Single

11105A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Newspaper / Full Page or Spread - Single

11106A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Landmarks

Newspaper / Full Page or Spread - Single

11107A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Frog

Newspaper / Full Page or Spread - Single

11108A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Newspaper / Full Page or Spread - Single

11109A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

Avis

Reunion

Newspaper / Full Page or Spread - Single

11110A

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