The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Burn Energy Drink
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
Inside Out
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
Nickelodeon Halloween IDs
Agency: MTV Networks / New York
Client: Nickelodeon Category: Broadcast Design / Campaign
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye
Agency: BBDO Bangkok Ltd. / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
Get your eyes checked
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Campaign
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm
Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books
Agency: mono / minneapolis
Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece
Agency: 160over90 / Philadelphia
Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Crossfox. The compact off-road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera
Agency: DDB DM9JaymeSyfu / Makati
Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver
Agency: john st. / Toronto
Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks
Agency: Martin Williams / Minneapolis
Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Disturbed Asylum
Agency: BKWLD / Sacramento
Client: Disturbed (The Band) Category: Websites & Microsites / Branded Games
UNIQLO LUCKY MACHINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games
Skoda Fabia RS Microsite & Augmented Reality Game
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: SkodaAuto Deutschland Category: Websites & Microsites / Branded Games
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
adidas SKYCOMIC
Agency: TBWA HAKUHODO / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Single
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Frog
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion
Agency: Ireland/Davenport / Johannesburg
Client: Avis Category: Newspaper / Full Page or Spread - Single
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11274N
Award:
2011 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Make The Cup
Category:
Craft / Typography
Annual ID:
11326N
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out
Category:
Broadcast Design / Campaign
Annual ID:
11264D
Award:
2011 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon
Title:
Nickelodeon Halloween IDs
Category:
Broadcast Design / Campaign
Annual ID:
11265D
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11274A
Award:
2011 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Eye
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11275A
Award:
2011 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11276A
Award:
2011 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Museum
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11277A
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Get your eyes checked
Category:
Cinema Advertising / Campaign
Annual ID:
11396T
Award:
2011 Design Merit Award
Agency:
Disturbance/The Distillery / Stockholm
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Annual ID:
11080D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
This Book Is A Weapon
Category:
Branding / Booklet/Brochure
Annual ID:
11081D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Annual ID:
11082D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM Campaign Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
11083D
Award:
2011 Design Merit Award
Agency:
mono / minneapolis
Client:
Harvard Business School
Title:
manifesto books
Category:
Branding / Booklet/Brochure
Annual ID:
11084D
Award:
2011 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Loyola University Maryland
Title:
Loyola Sophomore/Junior Search Piece
Category:
Branding / Booklet/Brochure
Annual ID:
11085D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Annual ID:
11086D
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Crossfox. The compact off-road
Category:
Collateral / Posters - Single
Annual ID:
11212A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mars GmbH, Snickers
Title:
You're not you when you're hungry - Peacelord
Category:
Collateral / Posters - Single
Annual ID:
11214A
Award:
2011 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu / Makati
Client:
Pharex Health Corp.
Title:
Opera
Category:
Collateral / Posters - Single
Annual ID:
11215A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Collateral / Posters - Single
Annual ID:
11216A
Award:
2011 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Collateral / Posters - Single
Annual ID:
11217A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / Posters - Single
Annual ID:
11218A
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
Gamerama
Title:
Life Ruiner / Life Saver
Category:
Collateral / Posters - Single
Annual ID:
11219A
Award:
2011 Advertising Merit Award
Agency:
Martin Williams / Minneapolis
Client:
Finnegans
Title:
Daddy Drinks
Category:
Collateral / Posters - Single
Annual ID:
11220A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Annual ID:
11221A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Annual ID:
11222A
Award:
2011 Interactive Merit Award
Agency:
BKWLD / Sacramento
Client:
Disturbed (The Band)
Title:
Disturbed Asylum
Category:
Websites & Microsites / Branded Games
Annual ID:
11096N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY MACHINE
Category:
Websites & Microsites / Branded Games
Annual ID:
11097N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
SkodaAuto Deutschland
Title:
Skoda Fabia RS Microsite & Augmented Reality Game
Category:
Websites & Microsites / Branded Games
Annual ID:
11098N
Award:
2011 Design Merit Award
Agency:
Taxi 2 / Toronto
Client:
TAXI
Title:
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Category:
Publication Design / Book Cover Design
Annual ID:
11231D
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Design Merit Award
Agency:
TBWA HAKUHODO / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11103A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11105A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11106A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Landmarks
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11107A
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG Bangkok Limited / Wattana
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Frog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11108A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11109A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Avis
Title:
Reunion
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11110A
