The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Potato 3D Agency: BBH/New York and Google Creative Lab Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan Agency: Hungry Man / New York Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck Agency: Red Urban / Toronto Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Get your eyes checked Agency: Red Urban / Toronto Client: Richmond Optometry Category: Cinema Advertising / Campaign

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Cinema Advertising / Maximum 3 minutes - Single

11066T

2011 Advertising Silver Pencil

Droga5 / New York

Puma

HardChorus

Cinema Advertising / Maximum 3 minutes - Single

11067T

2011 Advertising Silver Pencil

Leo Burnett / Hong Kong

IKEA

Trailer

Cinema Advertising / Maximum 3 minutes - Single

11068T

2011 Advertising Bronze Pencil

BBH/New York and Google Creative Lab

Google

Potato 3D

Cinema Advertising / Maximum 3 minutes - Single

11069T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Cinema Advertising / Maximum 3 minutes - Single

11388T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Cinema Advertising / Maximum 3 minutes - Single

11389T

2011 Advertising Merit Award

Hungry Man / New York

TBS

Conan

Cinema Advertising / Maximum 3 minutes - Single

11390T

2011 Advertising Merit Award

Leo Burnett / Millers Point

WWF

Monkey

Cinema Advertising / Maximum 3 minutes - Single

11391T

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Cinema Advertising / Maximum 3 minutes - Single

11392T

2011 Advertising Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth & Sports/National Family Council

Father & Son

Cinema Advertising / Maximum 3 minutes - Single

11393T

2011 Advertising Merit Award

Red Urban / Toronto

Richmond Optometry

Buck

Cinema Advertising / Maximum 3 minutes - Single

11394T

2011 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Swagger Wagon Music Video

Cinema Advertising / Maximum 3 minutes - Single

11395T

2011 Advertising Merit Award

Red Urban / Toronto

Richmond Optometry

Get your eyes checked

Cinema Advertising / Campaign

11396T

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