The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Collateral / P.O.P and In-store - Single
Fall/Winter 2010 Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / P.O.P and In-store - Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / P.O.P and In-store - Single
Mom's Secret Agency: JWT Johannesburg / Johannesburg Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Suggested Retail Agency: TDA_Boulder / Boulder Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Collateral / Posters - Campaign
Hands-free parking. (Tiguan) Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Campaign
Copy on Campaign - Motif: Road Crossing Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Collateral / Posters - Single
Metallic Ink T-shirt Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask Agency: HBO / New York Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Soft Let Down Wrapping Paper Agency: Droga5 / East Sydney Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale Agency: Scholz & Friends / Hamburg Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through Agency: The Jupiter Drawing Room South Africa / Cape Town Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Trena Agency: AlmapBBDO / São Paulo Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer Agency: JWT / Toronto Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector Agency: Ogilvy & Mather Pte Ltd / Singapore Client: The Economist Category: Collateral / P.O.P and In-store - Single
Gas, Toilet, Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS Agency: CONTRAPUNTO BBDO / Madrid Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design Agency: Gotham / New York Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns Agency: Leo Burrnett Brasil / S�o Paulo Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes Agency: Ogilvy Johannesburg / Johannesburg Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required Agency: Y&R Dubai / DUBAI Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
Aspirin and CafiAspirin Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / Posters - Campaign
Stop Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: 3M Category: Collateral / Posters - Campaign
Neighbors Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Collateral / Posters - Campaign
Flipped City Agency: DDB MUDRA GROUP INDIA / New Delhi Client: Philips Category: Collateral / Posters - Campaign
Funny Babies Agency: Dentsu Brasil / Sao Paulo Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Collateral / Posters - Campaign
Switch off Agency: Leo Burnett Iberia / Madrid Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign Agency: Maris, West & Baker / Jackson Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe Agency: McCann Worldgroup Mumbai / mumbai Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh Agency: Ogilvy Beijing / Beijing Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings Agency: Publicis Communications Pvt. Ltd. / Gurgaon Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single

2011 Advertising Gold Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Collateral / Promotion (Agencies creating work for individuals)

11027A

2011 Advertising Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

King Pillowcase

Collateral / Promotion (Agencies creating work for individuals)

11028A

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Collateral / Promotion (Agencies creating work for individuals)

11029A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / Promotion (Agencies creating work for individuals)

11030A

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Collateral / P.O.P and In-store - Single

11022A

2011 Advertising Silver Pencil

Anomaly / New York

Diesel

Fall/Winter 2010 Be Stupid Manifesto

Collateral / P.O.P and In-store - Single

11023A

2011 Advertising Bronze Pencil

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Collateral / P.O.P and In-store - Single

11024A

2011 Advertising Silver Pencil

JWT Johannesburg / Johannesburg

Nestle South Africa

Mom's Secret

Collateral / P.O.P and In-store - Campaign

11025A

2011 Advertising Bronze Pencil

TDA_Boulder / Boulder

Sir Richard's Condom Company

Suggested Retail

Collateral / P.O.P and In-store - Campaign

11026A

2011 Advertising Gold Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Collateral / Posters - Campaign

11019A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Collateral / Posters - Campaign

11020A

2011 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Hands-free parking. (Tiguan)

Collateral / Posters - Campaign

11021A

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Road Crossing

Collateral / Posters - Single

11018A

2011 Advertising Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink T-shirt

Collateral / Promotion (Agencies creating work for individuals)

11250A

2011 Advertising Merit Award

HBO / New York

HBO

Boardwalk Empire - Book Safe Hip Flask

Collateral / Promotion (Agencies creating work for individuals)

11251A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Board Game

Collateral / Promotion (Agencies creating work for individuals)

11252A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Collateral / Promotion (Agencies creating work for individuals)

11253A

2011 Advertising Merit Award

Droga5 / East Sydney

Droga5 Australia

Soft Let Down Wrapping Paper

Collateral / Self-promotion (Agencies or individuals )

11254A

2011 Advertising Merit Award

Scholz & Friends / Hamburg

Scholz & Friends Hamburg

Pizza Digitale

Collateral / Self-promotion (Agencies or individuals )

11255A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Work - We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11256A

2011 Advertising Merit Award

The Jupiter Drawing Room South Africa / Cape Town

The Jupiter Drawing Room Cape Town

Lunch -We Think Everything Through

Collateral / Self-promotion (Agencies or individuals )

11257A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Man America Latina

Trena

Collateral / P.O.P and In-store - Single

11238A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Collateral / P.O.P and In-store - Single

11239A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Collateral / P.O.P and In-store - Single

11240A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / P.O.P and In-store - Single

11241A

2011 Advertising Merit Award

JWT / Toronto

Walmart Canada

Walmart Flyer

Collateral / P.O.P and In-store - Single

11242A

2011 Advertising Merit Award

Ogilvy & Mather Pte Ltd / Singapore

The Economist

Mettle Detector

Collateral / P.O.P and In-store - Single

11243A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas, Toilet, Love

Collateral / P.O.P and In-store - Campaign

11244A

2011 Advertising Merit Award

CONTRAPUNTO BBDO / Madrid

SMART

ANIMALS

Collateral / P.O.P and In-store - Campaign

11245A

2011 Advertising Merit Award

Gotham / New York

Britax

Thoughtful Design

Collateral / P.O.P and In-store - Campaign

11246A

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Procter&Gamble

Fashion Always Returns

Collateral / P.O.P and In-store - Campaign

11247A

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Exclusive Books

Peepholes

Collateral / P.O.P and In-store - Campaign

11248A

2011 Advertising Merit Award

Y&R Dubai / DUBAI

Harvey Nichols

Accessories Required

Collateral / P.O.P and In-store - Campaign

11249A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Aspirin and CafiAspirin

Collateral / Posters - Campaign

11223A

2011 Advertising Merit Award

Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon

Vijay Kaul

Stop

Collateral / Posters - Campaign

11224A

2011 Advertising Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

3M

Ceramic/Crystal/Marble

Collateral / Posters - Campaign

11225A

2011 Advertising Merit Award

DDB Brasil / Sao Paulo

FedEx

Neighbors

Collateral / Posters - Campaign

11226A

2011 Advertising Merit Award

DDB MUDRA GROUP INDIA / New Delhi

Philips

Flipped City

Collateral / Posters - Campaign

11227A

2011 Advertising Merit Award

Dentsu Brasil / Sao Paulo

L'Univers de Chocolat

Funny Babies

Collateral / Posters - Campaign

11228A

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

Republica Popular do Corinthians Poster

Collateral / Posters - Campaign

11229A

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Procter&Gamble

Switch off

Collateral / Posters - Campaign

11230A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Collateral / Posters - Campaign

11231A

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

Fossil

Collateral / Posters - Campaign

11232A

2011 Advertising Merit Award

Maris, West & Baker / Jackson

Shack Up Inn

Poster Campaign

Collateral / Posters - Campaign

11233A

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

The New Straits Times Press (M) Bhd

PERSPECTIVES

Collateral / Posters - Campaign

11234A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

ATSS Security Solution Provider

Wireframe

Collateral / Posters - Campaign

11235A

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

BSH

Keep Your Kitchen Fresh

Collateral / Posters - Campaign

11236A

2011 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Gurgaon

Hewlett Packard Sales India Pvt. Ltd

Mini Beginnings

Collateral / Posters - Campaign

11237A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

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