The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
Bike Courier Agency: DDB Canada / Vancouver Client: DDB Hodes Category: Consumer Radio / Single
Weather Report Agency: DDB Canada / Vancouver Client: DDB Hodes Category: Consumer Radio / Single
Rothko Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Pollock Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Pleasure of Mixing Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Radio / Single
Economic Crunch 1 Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers, Cape Times Category: Consumer Radio / Single
Radio recorded in the trunk Agency: Lowe Ginkgo / montevideo Client: Renault Category: Consumer Radio / Single
Married/Divorced Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Rebecca Dawson Agency: singh&sons / cape town Client: Kia Motors Category: Consumer Radio / Single
Fantasy Quest Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Netsurit Category: Consumer Radio / Single
Bottomless Pit Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Ladder to Heaven Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Universe Diorama Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Advertising Merit Award

DDB Canada / Vancouver

DDB Hodes

Bike Courier

Consumer Radio / Single

11305R

2011 Advertising Merit Award

DDB Canada / Vancouver

DDB Hodes

Weather Report

Consumer Radio / Single

11306R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Rothko

Consumer Radio / Single

11307R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Pollock

Consumer Radio / Single

11308R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Van Gogh

Consumer Radio / Single

11309R

2011 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Pleasure of Mixing

Consumer Radio / Single

11310R

2011 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers, Cape Times

Economic Crunch 1

Consumer Radio / Single

11311R

2011 Advertising Merit Award

Lowe Ginkgo / montevideo

Renault

Radio recorded in the trunk

Consumer Radio / Single

11312R

2011 Advertising Merit Award

Prolam Y&R / Santiago

Bacardi

Married/Divorced

Consumer Radio / Single

11313R

2011 Advertising Merit Award

singh&sons / cape town

Kia Motors

Rebecca Dawson

Consumer Radio / Single

11314R

2011 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Netsurit

Fantasy Quest

Consumer Radio / Single

11315R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Bottomless Pit

Consumer Radio / Single

11316R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Ladder to Heaven

Consumer Radio / Single

11317R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Universe Diorama

Consumer Radio / Single

11318R

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

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