The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single
Dos Equis Radio Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Its Always Time For a Bacardi Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Campaign
Rothko, Pollock, Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Campaign
Bike Courier Agency: DDB Canada / Vancouver Client: DDB Hodes Category: Consumer Radio / Single
Weather Report Agency: DDB Canada / Vancouver Client: DDB Hodes Category: Consumer Radio / Single
Rothko Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Pollock Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Van Gogh Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Pleasure of Mixing Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Consumer Radio / Single
Economic Crunch 1 Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers, Cape Times Category: Consumer Radio / Single
Radio recorded in the trunk Agency: Lowe Ginkgo / montevideo Client: Renault Category: Consumer Radio / Single
Married/Divorced Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single
Rebecca Dawson Agency: singh&sons / cape town Client: Kia Motors Category: Consumer Radio / Single
Fantasy Quest Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Netsurit Category: Consumer Radio / Single
Bottomless Pit Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Ladder to Heaven Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Universe Diorama Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Single
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Pregnant/Not Pregnant

Consumer Radio / Single

11047R

2011 Advertising Bronze Pencil

JWT Melbourne / Richmond

Chemmart Pharmacy

Hoarse Whisperer

Consumer Radio / Single

11048R

2011 Advertising Gold Pencil

Euro RSCG New York / New York

Dos Equis

Dos Equis Radio

Consumer Radio / Campaign

11049R

2011 Advertising Silver Pencil

Prolam Y&R / Santiago

Bacardi

Its Always Time For a Bacardi

Consumer Radio / Campaign

11050R

2011 Advertising Bronze Pencil

DDB New Zealand / Auckland

SKY Television

Rothko, Pollock, Van Gogh

Consumer Radio / Campaign

11051R

2011 Advertising Merit Award

DDB Canada / Vancouver

DDB Hodes

Bike Courier

Consumer Radio / Single

11305R

2011 Advertising Merit Award

DDB Canada / Vancouver

DDB Hodes

Weather Report

Consumer Radio / Single

11306R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Rothko

Consumer Radio / Single

11307R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Pollock

Consumer Radio / Single

11308R

2011 Advertising Merit Award

DDB New Zealand / Auckland

SKY Television

Van Gogh

Consumer Radio / Single

11309R

2011 Advertising Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Pleasure of Mixing

Consumer Radio / Single

11310R

2011 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers, Cape Times

Economic Crunch 1

Consumer Radio / Single

11311R

2011 Advertising Merit Award

Lowe Ginkgo / montevideo

Renault

Radio recorded in the trunk

Consumer Radio / Single

11312R

2011 Advertising Merit Award

Prolam Y&R / Santiago

Bacardi

Married/Divorced

Consumer Radio / Single

11313R

2011 Advertising Merit Award

singh&sons / cape town

Kia Motors

Rebecca Dawson

Consumer Radio / Single

11314R

2011 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Netsurit

Fantasy Quest

Consumer Radio / Single

11315R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Bottomless Pit

Consumer Radio / Single

11316R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Ladder to Heaven

Consumer Radio / Single

11317R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Universe Diorama

Consumer Radio / Single

11318R

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

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