The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Exchange Student
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Fire
Agency: TBWA\Chiat / New York
Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated
Agency: O Positive / New York
Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire
Agency: Wieden+Kennedy / Portland
Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Consumer Television / Over :30 - Campaign
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T
Award:
2011 Advertising Gold Pencil
Agency:
Radical Media / New York
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11062T
Award:
2011 Advertising Silver Pencil
Agency:
Belgiovane Williams Mackay / Ultimo
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11053T
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Mayhem
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11063T
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11065T
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11054T
Award:
2011 Advertising Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Sword Collector
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11055T
Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Annual ID:
11061T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11371T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
NBA
Title:
NBA - 2011 NBA Season - Encouragement
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11372T
Award:
2011 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
MNF Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11373T
Award:
2011 Advertising Merit Award
Agency:
O Positive / New York
Client:
Crunch Fitness
Title:
Get Motivated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11374T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Rhetorical Questions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11375T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Never Outgrow Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11376T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PHS / LASKUTUS
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11341T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
GameStop
Title:
Yay
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11342T
Award:
2011 Advertising Merit Award
Agency:
Velocity Films / Johannesburg
Client:
Tetrapak
Title:
Lightning
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11343T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Release the Hounds
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11344T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Kids
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11345T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
To Work
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11346T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Chrysler
Title:
Born of Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11347T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
Anti-Rock Star
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11348T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
If You Like
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11349T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Cat Sitter
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11350T
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
IKEA Catalogue
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
11351T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
