The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Events and Installations /
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Events and Installations /
Speed-date-a-dog Agency: Atelier Amuse / Montreal Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign Agency: BBDO New York / New York Client: Starbucks Category: Events and Installations /
Visible You Agency: BBDO New York / New York Client: GE Category: Events and Installations /
WALLS ARE DANCING Agency: BETC Euro RSCG / Paris Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School Agency: Creative Artists Agency / Los Angeles Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room" Agency: DeVito/Verdi / New York Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Events and Installations /
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Events and Installations /
Earth FM Agency: Leo Burnett / Millers Point Client: WWF Category: Events and Installations /
Photo 5 Exhibition Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Events and Installations /
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront Agency: Maude / New York Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest Agency: OgilvyEntertainment / New York Client: Time Warner Cable Category: Events and Installations /
Reality Billboard Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Events and Installations /

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Events and Installations /

11098E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Events and Installations /

11099E

2011 Branded Entertainment Merit Award

Atelier Amuse / Montreal

Warner Bros Canada

Speed-date-a-dog

Events and Installations /

11100E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks

The Big Picture Campaign

Events and Installations /

11101E

2011 Branded Entertainment Merit Award

BBDO New York / New York

GE

Visible You

Events and Installations /

11102E

2011 Branded Entertainment Merit Award

BETC Euro RSCG / Paris

DULUX VALENTINE

WALLS ARE DANCING

Events and Installations /

11103E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Bing/REDU

REDU Re:Form School

Events and Installations /

11104E

2011 Branded Entertainment Merit Award

DeVito/Verdi / New York

Daffy's

Daffy's "Undressing Room"

Events and Installations /

11105E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Events and Installations /

11106E

2011 Branded Entertainment Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

The Volvo Subject60 Experiment

Events and Installations /

11107E

2011 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Events and Installations /

11108E

2011 Branded Entertainment Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Events and Installations /

11109E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

WWF

Earth FM

Events and Installations /

11110E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon Australia

Photo 5 Exhibition

Events and Installations /

11111E

2011 Branded Entertainment Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett

David On Demand

Events and Installations /

11112E

2011 Branded Entertainment Merit Award

Maude / New York

MTV

"The Buried Life" Interactive Storefront

Events and Installations /

11113E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Time Warner Cable

TWC Step Thru the Screen at MLB All Star FanFest

Events and Installations /

11114E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Yellow Pages

Reality Billboard

Events and Installations /

11115E

2011 Branded Entertainment Merit Award

Wieden+Kennedy New York / New York

ESPN

2010 FIFA World Cup - One Game Changes Everything

Events and Installations /

11116E

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