The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Experiential Advertising / Single
EpicMix
Agency: Crispin Porter + Bogusky / Boulder
Client: Vail Resorts Category: Experiential Advertising / Single
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO
Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup
Agency: Hill Holliday / Boston
Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Experiential Advertising / Single
Receipt Stories
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store
Agency: SS+K / New York City
Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC
Agency: TBWA HAKUHODO / Tokyo
Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow
Agency: TBWA\LONDON / London
Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G
Award:
2011 Advertising Silver Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Annual ID:
11101G
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Experiential Advertising / Single
Annual ID:
11483G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Experiential Advertising / Single
Annual ID:
11484G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Experiential Advertising / Single
Annual ID:
11485G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog Fight
Category:
Experiential Advertising / Single
Annual ID:
11486G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Vail Resorts
Title:
EpicMix
Category:
Experiential Advertising / Single
Annual ID:
11487G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
National Flag
Category:
Experiential Advertising / Single
Annual ID:
11488G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
K's Japan
Title:
SMASH: Guitar Born To Be Destroyed
Category:
Experiential Advertising / Single
Annual ID:
11489G
Award:
2011 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boston Police Department
Title:
Operation Hoodsie Cup
Category:
Experiential Advertising / Single
Annual ID:
11490G
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Experiential Advertising / Single
Annual ID:
11491G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Experiential Advertising / Single
Annual ID:
11492G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Experiential Advertising / Single
Annual ID:
11493G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Experiential Advertising / Single
Annual ID:
11494G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
Receipt Stories
Category:
Experiential Advertising / Single
Annual ID:
11495G
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Experiential Advertising / Single
Annual ID:
11496G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Coca-Cola
Title:
The Friendship Machine
Category:
Experiential Advertising / Single
Annual ID:
11497G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Campaign
Category:
Experiential Advertising / Single
Annual ID:
11498G
Award:
2011 Advertising Merit Award
Agency:
SS+K / New York City
Client:
Honest Tea
Title:
The Honest Store
Category:
Experiential Advertising / Single
Annual ID:
11499G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pepsi
Title:
Pepsi Refresh Project
Category:
Experiential Advertising / Single
Annual ID:
11500G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Experiential Advertising / Single
Annual ID:
11501G
Award:
2011 Advertising Merit Award
Agency:
TBWA HAKUHODO / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Experiential Advertising / Single
Annual ID:
11502G
Award:
2011 Advertising Merit Award
Agency:
TBWA\LONDON / London
Client:
Skittles
Title:
Dazzle The Rainbow
Category:
Experiential Advertising / Single
Annual ID:
11503G