The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Experiential Advertising / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Experiential Advertising / Single
James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Experiential Advertising / Single
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Dog Fight Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
EpicMix Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
National Flag Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup Agency: Hill Holliday / Boston Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Experiential Advertising / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Receipt Stories Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store Agency: SS+K / New York City Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Response Campaign

Experiential Advertising / Single

11100G

2011 Advertising Silver Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Experiential Advertising / Single

11101G

2011 Advertising Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Cap Recall

Experiential Advertising / Single

11102G

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Experiential Advertising / Single

11483G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Experiential Advertising / Single

11484G

2011 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Experiential Advertising / Single

11485G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Dog Fight

Experiential Advertising / Single

11486G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Vail Resorts

EpicMix

Experiential Advertising / Single

11487G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

National Flag

Experiential Advertising / Single

11488G

2011 Advertising Merit Award

HAKUHODO Inc. / TOKYO

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

11489G

2011 Advertising Merit Award

Hill Holliday / Boston

Boston Police Department

Operation Hoodsie Cup

Experiential Advertising / Single

11490G

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Experiential Advertising / Single

11491G

2011 Advertising Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Experiential Advertising / Single

11492G

2011 Advertising Merit Award

JWT / New York

Human Rights Watch

Burma

Experiential Advertising / Single

11493G

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Experiential Advertising / Single

11494G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

Receipt Stories

Experiential Advertising / Single

11495G

2011 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Experiential Advertising / Single

11496G

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Experiential Advertising / Single

11497G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

11498G

2011 Advertising Merit Award

SS+K / New York City

Honest Tea

The Honest Store

Experiential Advertising / Single

11499G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Pepsi Refresh Project

Experiential Advertising / Single

11500G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Experiential Advertising / Single

11501G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

11502G

2011 Advertising Merit Award

TBWA\LONDON / London

Skittles

Dazzle The Rainbow

Experiential Advertising / Single

11503G

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

11504G

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