The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
Slim Chin Gaming experience Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge Agency: AKQA Shanghai / Shanghai Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game Agency: ATTIK / San Francisco Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge Agency: Ogilvy Beijing / Beijing Client: Volkswagen Category: Gaming / Online gaming

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

Slim Chin Gaming experience

Gaming / Online gaming

11045E

2011 Branded Entertainment Merit Award

AKQA Shanghai / Shanghai

KRAFT Foods

Oreo Dunking Fun Challenge

Gaming / Online gaming

11046E

2011 Branded Entertainment Merit Award

ATTIK / San Francisco

Scion

Take on the Machine AR Game

Gaming / Online gaming

11047E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Foursome Trivia Challenge

Gaming / Online gaming

11048E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Battle of the Cheetos

Gaming / Online gaming

11049E

2011 Branded Entertainment Merit Award

Ogilvy Beijing / Beijing

Volkswagen

Scirocco Cup AR Challenge

Gaming / Online gaming

11050E

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