The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Innovation in Advertising / Single
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox Agency: Akestam Holst / 10387 Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine) Agency: AlmapBBDO / São Paulo Client: Billboard Category: Innovation in Advertising / Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Innovation in Advertising / Single
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Innovation in Advertising / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard Agency: Leo Burnett Co S.r.l. / Milan Client: ING Direct Category: Innovation in Advertising / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single
Inside Elliot's Head Agency: rp& / santa monica Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Advertising Green

Jung von Matt / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11083G

2011 Advertising Silver Pencil

Ogilvy New York / New York

IBM

Watson

Innovation in Advertising / Single

11084G

2011 Advertising Bronze Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Victoria

Support Scent

Innovation in Advertising / Single

11085G

2011 Advertising Bronze Pencil

R/GA / New York

Innovative Thunder

Pay With A Tweet

Innovation in Advertising / Single

11087G

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Innovation in Advertising / Single

11429G

2011 Advertising Merit Award

Akestam Holst / 10387

Pause Home Entertainment

The Human Jukebox

Innovation in Advertising / Single

11430G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Innovation in Advertising / Single

11431G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.(Machine)

Innovation in Advertising / Single

11432G

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Innovation in Advertising / Single

11433G

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Innovation in Advertising / Single

11434G

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Innovation in Advertising / Single

11435G

2011 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

ING Direct

Human Billboard

Innovation in Advertising / Single

11436G

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Innovation in Advertising / Single

11437G

2011 Advertising Merit Award

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Innovation in Advertising / Single

11438G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Innovation in Advertising / Single

11439G

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Innovation in Advertising / Single

11440G

2011 Advertising Merit Award

R/GA / New York

Nike

Nike+ GPS

Innovation in Advertising / Single

11441G

2011 Advertising Merit Award

rp& / santa monica

Acura

Inside Elliot's Head

Innovation in Advertising / Single

11442G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Innovation in Advertising / Single

11443G

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Innovation in Advertising / Single

11444G

2011 Advertising Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Innovation in Advertising / Single

11445G

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