The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card.
Agency: Happy Soldiers / Sydney
Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love
Agency: JWT / New York
Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What"
Agency: King James / Cape Town
Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody
Agency: Mother / New York
Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan
Agency: walker / zurich
Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign