The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park Agency: Agency magma / New york Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron Agency: BBH / New York Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast Agency: BBH / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument Agency: CP+B / Gothenburg Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over Agency: DOUBLE YOU / Madrid Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect Agency: Leo Burnett Detroit / Troy Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson Agency: Ogilvy New York / New York Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex* Agency: Organic, Inc. / San Francisco Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive Agency: TBWA\Vancouver / Vancouver Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan Agency: walker / zurich Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360

2011 Interactive Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

11079N

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Integrated Branding / Integrated Branding Campaign - 360

11281N

2011 Interactive Merit Award

Agency magma / New york

New York Central Park - Parks & Recreation

The World Park

Integrated Branding / Integrated Branding Campaign - 360

11282N

2011 Interactive Merit Award

BBH / New York

NYC & Co.

C'mon LeBron

Integrated Branding / Integrated Branding Campaign - 360

11283N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign - 360

11284N

2011 Interactive Merit Award

CP+B / Gothenburg

Philips

Male Monument

Integrated Branding / Integrated Branding Campaign - 360

11285N

2011 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's

Pizza Turnaround

Integrated Branding / Integrated Branding Campaign - 360

11286N

2011 Interactive Merit Award

DOUBLE YOU / Madrid

Microsoft

30 days to win Julia over

Integrated Branding / Integrated Branding Campaign - 360

11287N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Integrated Branding / Integrated Branding Campaign - 360

11288N

2011 Interactive Merit Award

HAKUHODO Inc / Minato-ku

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Integrated Branding / Integrated Branding Campaign - 360

11289N

2011 Interactive Merit Award

Leo Burnett / Millers Point

Canon Australia

Photochains

Integrated Branding / Integrated Branding Campaign - 360

11290N

2011 Interactive Merit Award

Leo Burnett Detroit / Troy

General Motors Corporation

GMC/Dude Perfect

Integrated Branding / Integrated Branding Campaign - 360

11291N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Integrated Branding / Integrated Branding Campaign - 360

11292N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign - 360

11293N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest

Integrated Branding / Integrated Branding Campaign - 360

11294N

2011 Interactive Merit Award

Ogilvy New York / New York

OgilvyOne Worldwide

The Search for the World's Greatest Salesperson

Integrated Branding / Integrated Branding Campaign - 360

11295N

2011 Interactive Merit Award

Organic, Inc. / San Francisco

Kimberly-Clark

U by Kotex*

Integrated Branding / Integrated Branding Campaign - 360

11296N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Integrated Branding / Integrated Branding Campaign - 360

11297N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

12 Second Strip

Integrated Branding / Integrated Branding Campaign - 360

11298N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Integrated Branding / Integrated Branding Campaign - 360

11299N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna 360º Campaign

Integrated Branding / Integrated Branding Campaign - 360

11300N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

Smart Car

Taxi Test Drive

Integrated Branding / Integrated Branding Campaign - 360

11301N

2011 Interactive Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays - Integrated 360

Integrated Branding / Integrated Branding Campaign - 360

11302N

2011 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Integrated Branding / Integrated Branding Campaign - 360

11303N

2011 Interactive Merit Award

Vice Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

11304N

2011 Interactive Merit Award

walker / zurich

Greenpeace

The Zoning Plan

Integrated Branding / Integrated Branding Campaign - 360

11305N

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