The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Dulux Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Watson Agency: Ogilvy New York / New York Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park Agency: Agency magma / New york Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron Agency: BBH / New York Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast Agency: BBH / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument Agency: CP+B / Gothenburg Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over Agency: DOUBLE YOU / Madrid Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect Agency: Leo Burnett Detroit / Troy Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson Agency: Ogilvy New York / New York Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex* Agency: Organic, Inc. / San Francisco Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
The Film Room Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive Agency: TBWA\Vancouver / Vancouver Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan Agency: walker / zurich Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Football+ Agency: AKQA / London Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project Agency: HUGE / Brooklyn Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
SANDWICH Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign Agency: BBDO New York / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast Agency: BBH/New York and Google Creative Lab Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories Agency: Colenso BBDO / Auckland Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign

2011 Advertising Gold Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign

11094G

2011 Interactive Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Integrated Branding / Integrated Branding Campaign - 360

11079N

2011 Interactive Silver Pencil

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux Let's Colour Project

Integrated Branding / Integrated Branding Campaign - 360

11080N

2011 Interactive Silver Pencil

Nike Comms Team

Nike

Write the Future

Integrated Branding / Integrated Branding Campaign - 360

11081N

2011 Interactive Silver Pencil

Jung von Matt / Limmat / Zurich

Caritas

One Minute of Silence

Integrated Branding / Integrated Branding Campaign - Online

11082N

2011 Advertising Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Integrated Branding / Integrated Branding Campaign

11093G

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man, Man

Integrated Branding / Integrated Branding Campaign

11095G

2011 Advertising Silver Pencil

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign

11096G

2011 Advertising Silver Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co

Levi's Work Wear Campaign

Integrated Branding / Integrated Branding Campaign

11097G

2011 Advertising Bronze Pencil

Ogilvy New York / New York

IBM

Watson

Integrated Branding / Integrated Branding Campaign

11098G

2011 Advertising Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

NASCAR Sponsafier II 360º Campaign

Integrated Branding / Integrated Branding Campaign

11099G

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Integrated Branding / Integrated Branding Campaign - 360

11281N

2011 Interactive Merit Award

Agency magma / New york

New York Central Park - Parks & Recreation

The World Park

Integrated Branding / Integrated Branding Campaign - 360

11282N

2011 Interactive Merit Award

BBH / New York

NYC & Co.

C'mon LeBron

Integrated Branding / Integrated Branding Campaign - 360

11283N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign - 360

11284N

2011 Interactive Merit Award

CP+B / Gothenburg

Philips

Male Monument

Integrated Branding / Integrated Branding Campaign - 360

11285N

2011 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Domino's

Pizza Turnaround

Integrated Branding / Integrated Branding Campaign - 360

11286N

2011 Interactive Merit Award

DOUBLE YOU / Madrid

Microsoft

30 days to win Julia over

Integrated Branding / Integrated Branding Campaign - 360

11287N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Homemade is best

Integrated Branding / Integrated Branding Campaign - 360

11288N

2011 Interactive Merit Award

HAKUHODO Inc / Minato-ku

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Integrated Branding / Integrated Branding Campaign - 360

11289N

2011 Interactive Merit Award

Leo Burnett / Millers Point

Canon Australia

Photochains

Integrated Branding / Integrated Branding Campaign - 360

11290N

2011 Interactive Merit Award

Leo Burnett Detroit / Troy

General Motors Corporation

GMC/Dude Perfect

Integrated Branding / Integrated Branding Campaign - 360

11291N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

The Lottery of Life

Integrated Branding / Integrated Branding Campaign - 360

11292N

2011 Interactive Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Integrated Branding / Integrated Branding Campaign - 360

11293N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest

Integrated Branding / Integrated Branding Campaign - 360

11294N

2011 Interactive Merit Award

Ogilvy New York / New York

OgilvyOne Worldwide

The Search for the World's Greatest Salesperson

Integrated Branding / Integrated Branding Campaign - 360

11295N

2011 Interactive Merit Award

Organic, Inc. / San Francisco

Kimberly-Clark

U by Kotex*

Integrated Branding / Integrated Branding Campaign - 360

11296N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Integrated Branding / Integrated Branding Campaign - 360

11297N

2011 Interactive Merit Award

Publicis London / London

Renault UK Ltd

12 Second Strip

Integrated Branding / Integrated Branding Campaign - 360

11298N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Integrated Branding / Integrated Branding Campaign - 360

11299N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna 360º Campaign

Integrated Branding / Integrated Branding Campaign - 360

11300N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

Smart Car

Taxi Test Drive

Integrated Branding / Integrated Branding Campaign - 360

11301N

2011 Interactive Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays - Integrated 360

Integrated Branding / Integrated Branding Campaign - 360

11302N

2011 Interactive Merit Award

Tribal DDB Amsterdam / Amstelveen

Philips

Philips Wake up the town

Integrated Branding / Integrated Branding Campaign - 360

11303N

2011 Interactive Merit Award

Vice Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

11304N

2011 Interactive Merit Award

walker / zurich

Greenpeace

The Zoning Plan

Integrated Branding / Integrated Branding Campaign - 360

11305N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+

Integrated Branding / Integrated Branding Campaign - Online

11306N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory Award – The Speed Camera Lottery

Integrated Branding / Integrated Branding Campaign - Online

11307N

2011 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo Eclipse

Integrated Branding / Integrated Branding Campaign - Online

11308N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Integrated Branding / Integrated Branding Campaign - Online

11309N

2011 Interactive Merit Award

HUGE / Brooklyn

PepsiCo

Pepsi Refresh Project

Integrated Branding / Integrated Branding Campaign - Online

11310N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Integrated Branding / Integrated Branding Campaign - Online

11311N

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO WALKERS

SANDWICH

Integrated Branding / Integrated Branding Campaign

11459G

2011 Advertising Merit Award

BBDO New York / New York

AT&T

The Last Text Integrated Campaign

Integrated Branding / Integrated Branding Campaign

11460G

2011 Advertising Merit Award

BBH/New York and Google Creative Lab

Google

Chrome Fast

Integrated Branding / Integrated Branding Campaign

11461G

2011 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

MIN vs Porsche

Integrated Branding / Integrated Branding Campaign

11462G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Integrated Branding / Integrated Branding Campaign

11463G

2011 Advertising Merit Award

Colenso BBDO / Auckland

Yellow Pages Ltd

Yellow Chocolate

Integrated Branding / Integrated Branding Campaign

11464G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Real Stories

Integrated Branding / Integrated Branding Campaign

11465G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Baby Carrots

Integrated Branding / Integrated Branding Campaign

11466G

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