The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
Unique Types Agency: AgenciaClick Isobar / São Paulo Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis Agency: Cloudraker / Montreal Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO New York / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special Group / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO New York / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing Agency: Mill Stirling / Singapore Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com Agency: Marcel / Publicis Conseil / Paris Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room Agency: R/GA / New York Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Interactive Advertising / Other Interactive Media - Campaign

11055N

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Interactive Bronze Pencil

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Augmented Reality

11046N

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Merit Award

AgenciaClick Isobar / São Paulo

AACD

Unique Types

Interactive Advertising / Public Service/ Non-Profit - Single

11236N

2011 Interactive Merit Award

Cloudraker / Montreal

TIFF.

Tim Burton's Cadavre Exquis

Interactive Advertising / Public Service/ Non-Profit - Single

11237N

2011 Interactive Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Buy Life

Interactive Advertising / Public Service/ Non-Profit - Single

11238N

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO New York / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special Group / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO New York / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO New York / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

2011 Interactive Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Interactive Advertising / Environmental / Experiential - Single

11200N

2011 Interactive Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Interactive Advertising / Environmental / Experiential - Single

11201N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Ericsson

Big Cheer

Interactive Advertising / Environmental / Experiential - Single

11202N

2011 Interactive Merit Award

Mill Stirling / Singapore

RED BULL/PUMA

Brain Controlled Racing

Interactive Advertising / Environmental / Experiential - Single

11203N

2011 Interactive Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Environmental / Experiential - Single

11204N

2011 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Goodbye Citi

Interactive Advertising / Environmental / Experiential - Single

11205N

2011 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt

SAP

Bit.Code by Julius Popp

Interactive Advertising / Environmental / Experiential - Single

11206N

2011 Interactive Merit Award

Ogilvy New Zealand / Auckland

Waitakere City

Car for Sale

Interactive Advertising / Environmental / Experiential - Single

11207N

2011 Interactive Merit Award

Profero / London

MIN

MINI Countryman World Record

Interactive Advertising / Environmental / Experiential - Single

11208N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Ni Putes Ni Soumises

Doyouchat.com

Interactive Advertising / Environmental / Experiential - Single

11209N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Interactive Advertising / Environmental / Experiential - Single

11210N

2011 Interactive Merit Award

Saatchi & Saatchi, New Zealand / Auckland

Toyota New Zealand

Nimble as a Mouse

Interactive Advertising / Environmental / Experiential - Single

11211N

2011 Interactive Merit Award

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Environmental / Experiential - Single

11212N

2011 Interactive Merit Award

Taxi 2 / Toronto

MINI Canada

MINI: Vending Machine

Interactive Advertising / Environmental / Experiential - Single

11213N

2011 Interactive Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

11214N

2011 Interactive Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future: Johnnesburg LifeCentre

Interactive Advertising / Environmental / Experiential - Single

11215N

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

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