The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single
Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single
IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single
Write The Headline. Write The Future. Agency: W+K Amsterdam / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality
Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single
The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Communication Shutdown Agency: SapientNitro Brisbane / Brisbane Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
edding digital highlighter Agency: kempertrautmann gmbh / Hamburg Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race Agency: Razorfish / Seattle Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO New York / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special Group / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO New York / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO New York / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing Agency: Mill Stirling / Singapore Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com Agency: Marcel / Publicis Conseil / Paris Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room Agency: R/GA / New York Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
ROCK AND CODES Agency: DDB Brasil / Sao Paulo Client: Intel Category: Interactive Advertising / Augmented Reality

2011 Interactive Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony “Everything Is Better In 3D” Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11048N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Page Takeover

Interactive Advertising / Banners - Dynamic - Single

11049N

2011 Interactive Gold Pencil

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA. Unbox the banner: Back Panel

Interactive Advertising / Banners - Dynamic - Single

11089N

2011 Interactive Silver Pencil

AKQA / San Francisco

Xbox

Halo: Reach YouTube Masthead - ‘Clicktacular’

Interactive Advertising / Banners - Fixed Space - Single

11047N

2011 Interactive Gold Pencil

W+K Amsterdam / Amsterdam

Nike

Write The Headline. Write The Future.

Interactive Advertising / Environmental / Experiential - Single

11050N

2011 Interactive Silver Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Interactive Advertising / Environmental / Experiential - Single

11051N

2011 Interactive Bronze Pencil

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Augmented Reality

11046N

2011 Interactive Bronze Pencil

BREAKFAST / New York

TO BENEFIT LIVESTRONG

Yes I am Precious

Interactive Advertising / Public Service/ Non-Profit - Single

11056N

2011 Interactive Silver Pencil

Milk+Koblin / New York

Arcade Fire/Google

The Wilderness Downtown

Interactive Advertising / Other Interactive Media - Single

11053N

2011 Interactive Bronze Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Other Interactive Media - Single

11054N

2011 Interactive Silver Pencil

Vice Media / Brooklyn

Intel

The Creators Project

Interactive Advertising / Environmental / Experiential - Campaign

11052N

2011 Interactive Merit Award

SapientNitro Brisbane / Brisbane

AEIOU Foundation

Communication Shutdown

Interactive Advertising / Public Service/ Non-Profit - Campaign

11239N

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Interactive Merit Award

kempertrautmann gmbh / Hamburg

edding International GmbH

edding digital highlighter

Interactive Advertising / Banners - Dynamic - Single

11186N

2011 Interactive Merit Award

Razorfish / Seattle

Mercedes-Benz

MB Tweet Race

Interactive Advertising / Banners - Dynamic - Single

11187N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Interactive Advertising / Banners - Dynamic - Single

11188N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO New York / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special Group / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO New York / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO New York / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

2011 Interactive Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Interactive Advertising / Environmental / Experiential - Single

11200N

2011 Interactive Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Interactive Advertising / Environmental / Experiential - Single

11201N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Ericsson

Big Cheer

Interactive Advertising / Environmental / Experiential - Single

11202N

2011 Interactive Merit Award

Mill Stirling / Singapore

RED BULL/PUMA

Brain Controlled Racing

Interactive Advertising / Environmental / Experiential - Single

11203N

2011 Interactive Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Environmental / Experiential - Single

11204N

2011 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Goodbye Citi

Interactive Advertising / Environmental / Experiential - Single

11205N

2011 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt

SAP

Bit.Code by Julius Popp

Interactive Advertising / Environmental / Experiential - Single

11206N

2011 Interactive Merit Award

Ogilvy New Zealand / Auckland

Waitakere City

Car for Sale

Interactive Advertising / Environmental / Experiential - Single

11207N

2011 Interactive Merit Award

Profero / London

MIN

MINI Countryman World Record

Interactive Advertising / Environmental / Experiential - Single

11208N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Ni Putes Ni Soumises

Doyouchat.com

Interactive Advertising / Environmental / Experiential - Single

11209N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Interactive Advertising / Environmental / Experiential - Single

11210N

2011 Interactive Merit Award

Saatchi & Saatchi, New Zealand / Auckland

Toyota New Zealand

Nimble as a Mouse

Interactive Advertising / Environmental / Experiential - Single

11211N

2011 Interactive Merit Award

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Environmental / Experiential - Single

11212N

2011 Interactive Merit Award

Taxi 2 / Toronto

MINI Canada

MINI: Vending Machine

Interactive Advertising / Environmental / Experiential - Single

11213N

2011 Interactive Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

11214N

2011 Interactive Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future: Johnnesburg LifeCentre

Interactive Advertising / Environmental / Experiential - Single

11215N

2011 Interactive Merit Award

DDB Brasil / Sao Paulo

Intel

ROCK AND CODES

Interactive Advertising / Augmented Reality

11176N

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