The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO Category: Magazine / Full Page or Spread - Campaign
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Baby Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Gas, Toilet, Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Campaign
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Magazine / Full Page or Spread - Campaign
Aspirin and CafiAspirin Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Hands-free parking. (Tiguan) Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Be Stupid Print Agency: Anomaly / New York Client: Diesel Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign Agency: BBDO New York / New York Client: Armstrong Category: Magazine / Full Page or Spread - Campaign
Movies Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Magazine / Full Page or Spread - Campaign
VB Testimonials Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Campaign
Rear assist Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Nutzfahrzeuge Category: Magazine / Full Page or Spread - Campaign
Perspective Agency: Jung von Matt AG / Hamburg Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Child Lock Agency: kempertrautmann gmbh / Hamburg Client: Beate Uhse TV Category: Magazine / Full Page or Spread - Campaign
Music Never Dies Agency: Leo Burnett Iberia / Lisboa Client: MTV Category: Magazine / Full Page or Spread - Campaign
FAMOUS SPEECHES COLLECTION Agency: MARCEL PARIS / Paris Client: EDITIONS POINTS Category: Magazine / Full Page or Spread - Campaign
Keep Your Kitchen Fresh Agency: Ogilvy Beijing / Beijing Client: BSH Category: Magazine / Full Page or Spread - Campaign
Copy on Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Campaign
True Colours Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: A. W. Faber-Castell Vertrieb GmbH Category: Magazine / Full Page or Spread - Campaign
SYMMETRY Agency: TBWA\PARIS / Boulogne Billancourt Client: NISSAN Category: Magazine / Full Page or Spread - Campaign
Reflexion Agency: The Leo Burnett Group Thailand / Bangkok Client: Canon Marketing (Thailand) Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Magazine / Full Page or Spread - Campaign
Accessories Required Agency: Y&R Dubai / DUBAI Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Accidents can be overwhelming - Sideswiped Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
One Way Agency: BBDO Canada / Toronto Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven Agency: Bates Taiwan CO.,Ltd. / Taipei Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
VB Manscent Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Single
Chameleon Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Magazine / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Rolled up bed : Steel Bed Agency: Ogilvy & Mather, Thailand / Bangkok Client: Outdoor Innovation Co.,Ltd. Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
MAN BABY Agency: Ogilvy&Mather / Santiago Client: wua wua Category: Magazine / Full Page or Spread - Single
Happy Aunts Agency: Young&Rubicam Buenos Aires / Buenos Aires Client: Kopelco S.A. Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Magazine / Full Page or Spread - Campaign

11006A

2011 Advertising Silver Pencil

Talent Comunicacao e Planejamento S/A. / Sao Paulo

Magazine Go Outside

Go Outside

Magazine / Full Page or Spread - Campaign

11007A

2011 Advertising Bronze Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO

Builders of Tomorrow

Magazine / Full Page or Spread - Campaign

11008A

2011 Advertising Silver Pencil

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Magazine / Full Page or Spread - Single

11004A

2011 Advertising Bronze Pencil

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Baby

Magazine / Full Page or Spread - Single

11005A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas, Toilet, Love

Magazine / Full Page or Spread - Campaign

11145A

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Magazine / Full Page or Spread - Campaign

11146A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Aspirin and CafiAspirin

Magazine / Full Page or Spread - Campaign

11147A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Hands-free parking. (Tiguan)

Magazine / Full Page or Spread - Campaign

11148A

2011 Advertising Merit Award

Anomaly / New York

Diesel

Be Stupid Print

Magazine / Full Page or Spread - Campaign

11149A

2011 Advertising Merit Award

BBDO New York / New York

Armstrong

Unreal Print Campaign

Magazine / Full Page or Spread - Campaign

11150A

2011 Advertising Merit Award

BETC Euro RSCG / Paris

CANAL+

Movies

Magazine / Full Page or Spread - Campaign

11151A

2011 Advertising Merit Award

Droga5 / East Sydney

CUB

VB Testimonials

Magazine / Full Page or Spread - Campaign

11153A

2011 Advertising Merit Award

Grabarz & Partner / Hamburg

Volkswagen AG Nutzfahrzeuge

Rear assist

Magazine / Full Page or Spread - Campaign

11154A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Spiegel-Verlag GmbH & Co. KG

Perspective

Magazine / Full Page or Spread - Campaign

11155A

2011 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Beate Uhse TV

Child Lock

Magazine / Full Page or Spread - Campaign

11156A

2011 Advertising Merit Award

Leo Burnett Iberia / Lisboa

MTV

Music Never Dies

Magazine / Full Page or Spread - Campaign

11157A

2011 Advertising Merit Award

MARCEL PARIS / Paris

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

Magazine / Full Page or Spread - Campaign

11158A

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

BSH

Keep Your Kitchen Fresh

Magazine / Full Page or Spread - Campaign

11159A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign

Magazine / Full Page or Spread - Campaign

11160A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

A. W. Faber-Castell Vertrieb GmbH

True Colours

Magazine / Full Page or Spread - Campaign

11161A

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

NISSAN

SYMMETRY

Magazine / Full Page or Spread - Campaign

11162A

2011 Advertising Merit Award

The Leo Burnett Group Thailand / Bangkok

Canon Marketing (Thailand) Co., Ltd.

Reflexion

Magazine / Full Page or Spread - Campaign

11163A

2011 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Magazine / Full Page or Spread - Campaign

11164A

2011 Advertising Merit Award

Y&R Dubai / DUBAI

Harvey Nichols

Accessories Required

Magazine / Full Page or Spread - Campaign

11165A

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming - Sideswiped

Magazine / Full Page or Spread - Single

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

One Way

Magazine / Full Page or Spread - Single

11104A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas

Magazine / Full Page or Spread - Single

11130A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Love

Magazine / Full Page or Spread - Single

11131A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - UNO

Magazine / Full Page or Spread - Single

11132A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Magazine / Full Page or Spread - Single

11133A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Magazine / Full Page or Spread - Single

11134A

2011 Advertising Merit Award

Bates Taiwan CO.,Ltd. / Taipei

Haagen-Dazs

Heaven

Magazine / Full Page or Spread - Single

11135A

2011 Advertising Merit Award

DDB Brasil / Sao Paulo

FedEx

Neighbors/ America

Magazine / Full Page or Spread - Single

11136A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Magazine / Full Page or Spread - Single

11137A

2011 Advertising Merit Award

Droga5 / East Sydney

CUB

VB Manscent

Magazine / Full Page or Spread - Single

11138A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Chameleon

Magazine / Full Page or Spread - Single

11139A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Magazine / Full Page or Spread - Single

11140A

2011 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

Outdoor Innovation Co.,Ltd.

Rolled up bed : Steel Bed

Magazine / Full Page or Spread - Single

11141A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Magazine / Full Page or Spread - Single

11142A

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

wua wua

MAN BABY

Magazine / Full Page or Spread - Single

11143A

2011 Advertising Merit Award

Young&Rubicam Buenos Aires / Buenos Aires

Kopelco S.A.

Happy Aunts

Magazine / Full Page or Spread - Single

11144A

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming

Magazine / Full Page or Spread - Single

11152A

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