The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / E-Commerce
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
The Sampler Agency: R/GA / New York Client: Converse Category: Mobile Applications/Sites / Augmented Reality
Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit
Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit
Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services
The Xide Mood Agency: Akestam Holst / 10387 Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry Agency: Dare / London Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals Agency: glue Isobar / London Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad Agency: herraiz soto & co / barcelona Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application Agency: Sid Lee / Montreal Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text Agency: Ogilvy & Mather / London Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
Facebook Places Hijack Agency: Jung von Matt AG / Stuttgart Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App Agency: Ogilvy Beijing / Beijing Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide Agency: Wieden + Kennedy Shanghai / Shanghai Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Nike Football+ Team Edition for iPad Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
True Blood Live Feed Agency: BBDO New York / New York Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Mobile Applications/Sites / Social Networks/ Community
Up For Grabs Agency: CP+B / Gothenburg Client: Scandinavian Airlines (SAS) Category: Mobile Applications/Sites / Social Networks/ Community
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Mobile Applications/Sites / Social Networks/ Community
Life Scoreboard Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Social Networks/ Community
TNF Trails iPhone App Agency: Factory Design Labs / Denver Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
See Jack Run Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Mobile Applications/Sites / Social Networks/ Community
Maradona Kick Ups Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Branded Games
Dexter Game On Agency: Modernista! / Boston Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic Agency: Rain / American Fork Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games

2011 Interactive Silver Pencil

Marcel / Publicis Conseil / Paris

Renault

Espace Ipad

Mobile Applications/Sites / Durable Goods

11038N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / E-Commerce

11041N

2011 Interactive Bronze Pencil

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Mobile Applications/Sites / E-Commerce

11042N

2011 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Consumer Goods

11037N

2011 Interactive Bronze Pencil

R/GA / New York

Nike

Nike+ GPS

Mobile Applications/Sites / Social Networks/ Community

11045N

2011 Interactive Gold Pencil

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Mobile Applications/Sites / Branded Games

11036N

2011 Interactive Silver Pencil

R/GA / New York

Converse

The Sampler

Mobile Applications/Sites / Augmented Reality

11034N

2011 Interactive Bronze Pencil

Brothers and Sisters / LONDON

Museum of London

Streetmuseum

Mobile Applications/Sites / Augmented Reality

11035N

2011 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

The Swedish Sea Rescue Society

Sea Weather (App)

Mobile Applications/Sites / Public Service/ Non-Profit

11039N

2011 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Dali Museum

Dali Museum & Hipstamatic iPhone app

Mobile Applications/Sites / Public Service/ Non-Profit

11040N

2011 Interactive Bronze Pencil

Ogilvy Guatemala / Guatemala

Claro

Ringtowns

Mobile Applications/Sites / Services

11022N

2011 Interactive Gold Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Mobile Applications/Sites / Services

11043N

2011 Interactive Bronze Pencil

SapientNitro / Miami Beach

Trader Media Group

AutoTrader iPhone Application

Mobile Applications/Sites / Services

11044N

2011 Interactive Merit Award

Akestam Holst / 10387

Carlsberg

The Xide Mood

Mobile Applications/Sites / Consumer Goods

11157N

2011 Interactive Merit Award

Dare / London

Penguin Books

myFry

Mobile Applications/Sites / Consumer Goods

11158N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Kondis - The App

Mobile Applications/Sites / Consumer Goods

11159N

2011 Interactive Merit Award

glue Isobar / London

Google

Translate for Animals

Mobile Applications/Sites / Consumer Goods

11160N

2011 Interactive Merit Award

herraiz soto & co / barcelona

Camper

Have a Camper Day iPad

Mobile Applications/Sites / Consumer Goods

11161N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals - Death Star Superlaser Application

Mobile Applications/Sites / Consumer Goods

11162N

2011 Interactive Merit Award

Ogilvy & Mather / London

Conde Nast

Safe Text

Mobile Applications/Sites / Consumer Goods

11163N

2011 Interactive Merit Award

Jung von Matt AG / Stuttgart

Jung von Matt/Neckar

Facebook Places Hijack

Mobile Applications/Sites / Self-Promotion

11164N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Leagas Delaney Hamburg GmbH

Leagas Delaney copytest app

Mobile Applications/Sites / Self-Promotion

11165N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Ogilvy

"Fill The Sky" Fireworks iPhone App

Mobile Applications/Sites / Self-Promotion

11166N

2011 Interactive Merit Award

Wieden + Kennedy Shanghai / Shanghai

Wieden + Kennedy Shanghai

W+K Shanghai Guide

Mobile Applications/Sites / Self-Promotion

11167N

2011 Interactive Merit Award

AKQA / London

Nike Football

Nike Football+ Team Edition for iPad

Mobile Applications/Sites / Social Networks/ Community

11168N

2011 Interactive Merit Award

BBDO New York / New York

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

11169N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Mobile Applications/Sites / Social Networks/ Community

11170N

2011 Interactive Merit Award

CP+B / Gothenburg

Scandinavian Airlines (SAS)

Up For Grabs

Mobile Applications/Sites / Social Networks/ Community

11171N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Mobile Applications/Sites / Social Networks/ Community

11172N

2011 Interactive Merit Award

Droga5 / New York

Puma

Life Scoreboard

Mobile Applications/Sites / Social Networks/ Community

11173N

2011 Interactive Merit Award

Factory Design Labs / Denver

The North Face

TNF Trails iPhone App

Mobile Applications/Sites / Social Networks/ Community

11174N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

See Jack Run

Mobile Applications/Sites / Social Networks/ Community

11175N

2011 Interactive Merit Award

Droga5 / New York

Puma

Maradona Kick Ups

Mobile Applications/Sites / Branded Games

11154N

2011 Interactive Merit Award

Modernista! / Boston

Showtime

Dexter Game On

Mobile Applications/Sites / Branded Games

11155N

2011 Interactive Merit Award

Rain / American Fork

Sony Music Entertainment

Alicia Keys OpenMic

Mobile Applications/Sites / Branded Games

11156N

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