The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Devin & Glenn Agency: Saatchi & Saatchi / New York Client: Opposition to Prop 8 Category: Non-Broadcast / Single
The Gift Agency: DDB London / London Client: Philips Category: Non-Broadcast / Single
Neighbours Agency: Ogilvy Johannesburg / Johannesburg Client: POWA Category: Non-Broadcast / Single
Sony "The Rocket Project: We Have Lift-off" Agency: 180LA / Santa Monica Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Non-Broadcast / Single
Chrome Speed Tests Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Parallel Lines Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Tubes: Get Championy (R) Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R) Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny Agency: Johannes Leonardo / New York Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy Agency: Johannes Leonardo / New York Client: Google Category: Non-Broadcast / Single
Pink Ponies Agency: john st. / Toronto Client: john st. Category: Non-Broadcast / Single
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France Agency: Mad Media / Oceanside Client: DC Shoes Category: Non-Broadcast / Single
Cab Jam Agency: Mullen / Boston Client: JetBlue Category: Non-Broadcast / Single
Whopper Face Agency: Ogilvy Brasil / são paulo Client: Burger King Category: Non-Broadcast / Single
Clay Agency: Saatchi & Saatchi / London Client: European Tour Category: Non-Broadcast / Single
Digital Death Agency: TBWA\Chiat / New York Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor Agency: Young & Rubicam / New York Client: BAN1070 Category: Non-Broadcast / Single
Sony "The Rocket Project" Agency: 180LA / Santa Monica Client: Sony Electronics Category: Non-Broadcast / Campaign
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Non-Broadcast / Campaign
Adidas, Give Your All Agency: TBWA/Tequila / auckland CBD Client: Adidas, All Blacks NZRU Category: Non-Broadcast / Campaign
Customer Service Agency: TDA_Boulder / Boulder Client: FirstBank Category: Non-Broadcast / Campaign
More Birthdays Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Non-Broadcast / Campaign

2011 Advertising Gold Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Non-Broadcast / Single

11075T

2011 Advertising Gold Pencil

Saatchi & Saatchi / New York

Opposition to Prop 8

Devin & Glenn

Non-Broadcast / Single

11076T

2011 Advertising Silver Pencil

DDB London / London

Philips

The Gift

Non-Broadcast / Single

11077T

2011 Advertising Silver Pencil

Ogilvy Johannesburg / Johannesburg

POWA

Neighbours

Non-Broadcast / Single

11078T

2011 Advertising Bronze Pencil

180LA / Santa Monica

Sony Electronics

Sony "The Rocket Project: We Have Lift-off"

Non-Broadcast / Single

11079T

2011 Advertising Bronze Pencil

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Non-Broadcast / Single

11080T

2011 Advertising Gold Pencil

BBH/New York and Google Creative Lab

Google

Chrome Speed Tests

Non-Broadcast / Campaign

11081T

2011 Advertising Silver Pencil

DDB London / London

Philips

Parallel Lines

Non-Broadcast / Campaign

11082T

2011 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Tubes: Get Championy (R)

Non-Broadcast / Single

11409T

2011 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Tubes: Hard Hitting (R)

Non-Broadcast / Single

11410T

2011 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Tubes: Kenny Powers gets signed by K-Swiss

Non-Broadcast / Single

11411T

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Google Demo Slam: Chubby Bunny

Non-Broadcast / Single

11413T

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Google Demo Slam: Extra Spicy

Non-Broadcast / Single

11414T

2011 Advertising Merit Award

john st. / Toronto

john st.

Pink Ponies

Non-Broadcast / Single

11415T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Non-Broadcast / Single

11416T

2011 Advertising Merit Award

Mad Media / Oceanside

DC Shoes

Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France

Non-Broadcast / Single

11417T

2011 Advertising Merit Award

Mullen / Boston

JetBlue

Cab Jam

Non-Broadcast / Single

11418T

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Burger King

Whopper Face

Non-Broadcast / Single

11419T

2011 Advertising Merit Award

Saatchi & Saatchi / London

European Tour

Clay

Non-Broadcast / Single

11420T

2011 Advertising Merit Award

TBWA\Chiat / New York

Keep a Child Alive

Digital Death

Non-Broadcast / Single

11421T

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

Nike Music shoe

Non-Broadcast / Single

11422T

2011 Advertising Merit Award

Young & Rubicam / New York

BAN1070

Profile The Governor

Non-Broadcast / Single

11423T

2011 Advertising Merit Award

180LA / Santa Monica

Sony Electronics

Sony "The Rocket Project"

Non-Broadcast / Campaign

11424T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Non-Broadcast / Campaign

11425T

2011 Advertising Merit Award

TBWA/Tequila / auckland CBD

Adidas, All Blacks NZRU

Adidas, Give Your All

Non-Broadcast / Campaign

11426T

2011 Advertising Merit Award

TDA_Boulder / Boulder

FirstBank

Customer Service

Non-Broadcast / Campaign

11427T

2011 Advertising Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays

Non-Broadcast / Campaign

11428T

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