The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
adidas basketball Slim Chin Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project Agency: Creative Artists Agency / Los Angeles Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass Agency: George Patterson Y&R / Melbourne Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner Agency: JWT / New York Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With Agency: Leo Burnett / Millers Point Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville Agency: MTV On-Air Promos / New York Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot Agency: Park Pictures / New York Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds Agency: Publicis Seattle / Seattle Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt Agency: The D4D / Los Angeles Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /
R&B Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment /
Bud House Agency: DDB/Chicago/Tribal DDB/Amsterdam Client: AB-INBEV Category: Online Branded Entertainment /
"Clothing Drive" Agency: DDB / Chicago Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads Agency: O POSITIVE FILMS, LLC. / New York Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures Agency: OgilvyEntertainment / New York Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment Agency: Publicis London / London Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Branded Entertainment /

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Merit Award

180 Amsterdam / Amsterdam

adidas

adidas basketball Slim Chin

Online Branded Entertainment / Campaign

11081E

2011 Branded Entertainment Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Halo Reach

Online Branded Entertainment / Campaign

11082E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

V Australia

Perfect Project

Online Branded Entertainment / Campaign

11083E

2011 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Munchies

Online Branded Entertainment / Campaign

11084E

2011 Branded Entertainment Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interview Series

Online Branded Entertainment / Campaign

11085E

2011 Branded Entertainment Merit Award

Draftfcb Shimoni Finkelstein Barki / Tel Aviv

FRIENDS OF THE SWIFTS NPO

BIRDS MOBILE REALITY SHOW

Online Branded Entertainment / Campaign

11086E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts

Online Branded Entertainment / Campaign

11087E

2011 Branded Entertainment Merit Award

George Patterson Y&R / Melbourne

Just Car Insurance

Canvas 2 Kickass

Online Branded Entertainment / Campaign

11088E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Dickies

Dickies 874 Campaign

Online Branded Entertainment / Campaign

11089E

2011 Branded Entertainment Merit Award

JWT / New York

Nestle - Stouffers

Let's Fix Dinner

Online Branded Entertainment / Campaign

11090E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Seconds With

Online Branded Entertainment / Campaign

11091E

2011 Branded Entertainment Merit Award

MTV On-Air Promos / New York

American Legacy Foundation (The Truth) / MTV

The Real World: Zombieville

Online Branded Entertainment / Campaign

11092E

2011 Branded Entertainment Merit Award

Park Pictures / New York

Canon

Your Second Shot

Online Branded Entertainment / Campaign

11093E

2011 Branded Entertainment Merit Award

Publicis Seattle / Seattle

HomeAway.com

Return of the Griswolds

Online Branded Entertainment / Campaign

11094E

2011 Branded Entertainment Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Videos

Online Branded Entertainment / Campaign

11095E

2011 Branded Entertainment Merit Award

The D4D / Los Angeles

AEG

AEG Perfunkt

Online Branded Entertainment / Campaign

11096E

2011 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Online Branded Entertainment / Campaign

11097E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

R&B

Online Branded Entertainment /

11060E

2011 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

ELLE

Premium Vintage

Online Branded Entertainment /

11061E

2011 Branded Entertainment Merit Award

DC Shoes / Vista

DC Shoes

Gymkhana THREE, Ultimate Playground

Online Branded Entertainment /

11062E

2011 Branded Entertainment Merit Award

DDB/Chicago/Tribal DDB/Amsterdam

AB-INBEV

Bud House

Online Branded Entertainment /

11063E

2011 Branded Entertainment Merit Award

DDB / Chicago

AB-INBEV

"Clothing Drive"

Online Branded Entertainment /

11064E

2011 Branded Entertainment Merit Award

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Dancer

Online Branded Entertainment /

11065E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Doritos Late Night

Online Branded Entertainment /

11066E

2011 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay

Doritos Late Night Rihanna

Online Branded Entertainment /

11067E

2011 Branded Entertainment Merit Award

O POSITIVE FILMS, LLC. / New York

Doritos

King of Ads

Online Branded Entertainment /

11068E

2011 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Kraft, Capri Sun

The Disrespectoids Disadventures

Online Branded Entertainment /

11069E

2011 Branded Entertainment Merit Award

OgilvyOne Worldwide, Athens / Gerakas

Kraft Foods S.A.

Love in Action

Online Branded Entertainment /

11070E

2011 Branded Entertainment Merit Award

Publicis London / London

Renault UK Ltd

The Megane Experiment

Online Branded Entertainment /

11071E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Online Branded Entertainment /

11072E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Online Branded Entertainment /

11073E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Online Branded Entertainment /

11074E

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