The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Super Sexy CPR Agency: Red Urban / Toronto Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language Agency: Camp David Film / Stockholm Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's Agency: Carmichael Lynch / Minneapolis Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Chrome Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz Agency: DDB Japan Inc. / Tokyo Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow Agency: Evolution Bureau / San Francisco Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens Agency: Mother London / London Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Crash Test Eggs Agency: Aim Proximity Limited / Wellington Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement Agency: TBWA\Vancouver / Vancouver Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Ride Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
Burn Energy Drink Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Silver Pencil

Saatchi & Saatchi / London

T-Mobile

Welcome Back

Online Films And Video / Event or Live Webcast - Single

11059N

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Merit Award

Red Urban / Toronto

Fortnight Lingerie

Super Sexy CPR

Online Films And Video / Self-Promotion - Single

11278N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Online Films And Video / Short Form - Series/Episodes

11261N

2011 Interactive Merit Award

Camp David Film / Stockholm

EF International Language Centers

Live the language

Online Films And Video / Short Form - Series/Episodes

11262N

2011 Interactive Merit Award

Carmichael Lynch / Minneapolis

Subaru

2011 Mediocrity Video's

Online Films And Video / Short Form - Series/Episodes

11263N

2011 Interactive Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interviews

Online Films And Video / Short Form - Series/Episodes

11264N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals Spring / Summer 2010 campaign

Online Films And Video / Short Form - Series/Episodes

11265N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Online Films And Video / Short Form - Single

11249N

2011 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

LATE NIGHT

Online Films And Video / Short Form - Single

11250N

2011 Interactive Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Deliver Hope

Online Films And Video / Short Form - Single

11251N

2011 Interactive Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Online Films And Video / Short Form - Single

11252N

2011 Interactive Merit Award

BBH / New York

Google

Chrome Speed Tests

Online Films And Video / Short Form - Single

11253N

2011 Interactive Merit Award

BBH / New York

Unilever

"Cleans Your Balls" Response Film

Online Films And Video / Short Form - Single

11254N

2011 Interactive Merit Award

DDB Japan Inc. / Tokyo

Nikon Corporation

Helicopter Boyz

Online Films And Video / Short Form - Single

11255N

2011 Interactive Merit Award

Evolution Bureau / San Francisco

Skittles

Scholarship the Rainbow

Online Films And Video / Short Form - Single

11256N

2011 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito Lay

Doritos Late Night Rihanna

Online Films And Video / Short Form - Single

11257N

2011 Interactive Merit Award

Mother London / London

IKEA

Kitchens

Online Films And Video / Short Form - Single

11258N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Online Films And Video / Short Form - Single

11259N

2011 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Prius Plural Music Video

Online Films And Video / Short Form - Single

11260N

2011 Interactive Merit Award

Aim Proximity Limited / Wellington

NZTA

Crash Test Eggs

Online Films And Video / Public Service/ Non-Profit - Campaign

11276N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

CNIB

Tamara/Robert/Ryan & Clement

Online Films And Video / Public Service/ Non-Profit - Campaign

11277N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Online Films And Video / Long Form - Single

11266N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

Arcade Fire UNSTAGED Pre-show

Online Films And Video / Long Form - Single

11267N

2011 Interactive Merit Award

Mother London / London

IKEA

The Herding Cats Experiment

Online Films And Video / Long Form - Single

11268N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Ride

Online Films And Video / Long Form - Single

11269N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Peepshow vs Quebec

Online Films And Video / Long Form - Single

11270N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Playground

Online Films And Video / Long Form - Single

11271N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2

Online Films And Video / Long Form - Single

11272N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 3

Online Films And Video / Long Form - Single

11273N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Burn Energy Drink

Online Films And Video / Long Form - Series/Episodes

11274N

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