The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Google Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Series/Episodes
Welcome Back
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 and 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Devin & Glenn
Agency: Furlined / Santa Monica
Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
The Product Testing Institute
Agency: Dare / London
Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
YouTube Play
Agency: Google / NY
Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Online Films And Video / Short Form - Single
This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single
THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec Category: Online Films And Video / Long Form - Single
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language
Agency: Camp David Film / Stockholm
Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign
Agency: Sid Lee / Montreal
Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Deliver Hope
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Films And Video / Short Form - Single
Chrome Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo
Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
Perry draws a hamburger
Agency: Dare / London
Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Super Sexy CPR
Agency: Red Urban / Toronto
Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
Lost in Val Sinestra
Agency: Contexta / Bern
Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Films And Video / Long Form - Single
Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11058N
Award:
2011 Interactive Gold Pencil
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11077N
Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N
Award:
2011 Interactive Gold Pencil
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11071N
Award:
2011 Interactive Silver Pencil
Agency:
BBH / New York
Client:
Google
Title:
Google Speed Tests
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11064N
Award:
2011 Interactive Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11059N
Award:
2011 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel Corporation
Title:
The Chase
Category:
Online Films And Video / Short Form - Single
Annual ID:
11061N
Award:
2011 Interactive Silver Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Annual ID:
11062N
Award:
2011 Interactive Silver Pencil
Agency:
Google / NY
Client:
Google CreativeLab
Title:
Google Instant with Bob Dylan
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11078N
Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N
Award:
2011 Interactive Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Online Films And Video / Long Form - Single
Annual ID:
11066N
Award:
2011 Interactive Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Seasons 2 and 3
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11069N
Award:
2011 Interactive Silver Pencil
Agency:
Furlined / Santa Monica
Client:
Overturn Prop 8
Title:
Devin & Glenn
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11072N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11065N
Award:
2011 Interactive Bronze Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
YouTube Play
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11060N
Award:
2011 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Online Films And Video / Short Form - Single
Annual ID:
11063N
Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N
Award:
2011 Interactive Bronze Pencil
Agency:
AMSTERDAM WORLDWIDE / AMSTERDAM
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Annual ID:
11067N
Award:
2011 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Annual ID:
11068N
Award:
2011 Interactive Bronze Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11070N
Award:
2011 Interactive Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11073N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11261N
Award:
2011 Interactive Merit Award
Agency:
Camp David Film / Stockholm
Client:
EF International Language Centers
Title:
Live the language
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11262N
Award:
2011 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
2011 Mediocrity Video's
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11263N
Award:
2011 Interactive Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interviews
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11264N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals Spring / Summer 2010 campaign
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
11265N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Annual ID:
11248N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Online Films And Video / Short Form - Single
Annual ID:
11249N
Award:
2011 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
LATE NIGHT
Category:
Online Films And Video / Short Form - Single
Annual ID:
11250N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Deliver Hope
Category:
Online Films And Video / Short Form - Single
Annual ID:
11251N
Award:
2011 Interactive Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Online Films And Video / Short Form - Single
Annual ID:
11252N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Online Films And Video / Short Form - Single
Annual ID:
11253N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
"Cleans Your Balls" Response Film
Category:
Online Films And Video / Short Form - Single
Annual ID:
11254N
Award:
2011 Interactive Merit Award
Agency:
DDB Japan Inc. / Tokyo
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Annual ID:
11255N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Scholarship the Rainbow
Category:
Online Films And Video / Short Form - Single
Annual ID:
11256N
Award:
2011 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Online Films And Video / Short Form - Single
Annual ID:
11257N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
Kitchens
Category:
Online Films And Video / Short Form - Single
Annual ID:
11258N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11259N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Prius Plural Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11260N
Award:
2011 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
National Advertising Awards
Title:
You Have To Be In Advertising To Enter
Category:
Online Films And Video / Self-Promotion - Campaign
Annual ID:
11279N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11280N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Fortnight Lingerie
Title:
Super Sexy CPR
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11278N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Online Films And Video / Long Form - Single
Annual ID:
11266N
Award:
2011 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Arcade Fire UNSTAGED Pre-show
Category:
Online Films And Video / Long Form - Single
Annual ID:
11267N
