The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

REPLAY Seasons 2 and 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Series/Episodes
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes
Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films And Video / Event or Live Webcast - Single
Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single
Google Speed Tests Agency: BBH / New York Client: Google Category: Online Films And Video / Short Form - Series/Episodes
The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single
This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
adidas Originals Star Wars Cantina 2010 Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Video Remixes/Mashups - Single
Google Instant with Bob Dylan Agency: Google / NY Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
A Girl Story Agency: StrawberryFrog / New York Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Online Films And Video / Public Service/ Non-Profit - Single
Devin & Glenn Agency: Furlined / Santa Monica Client: Overturn Prop 8 Category: Online Films And Video / Public Service/ Non-Profit - Single
Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single
The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single
THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single
Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single
The Chase Agency: Venables Bell & Partners / San Francisco Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single
Burn Energy Drink Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt Agency: DDB Stockholm / Stockholm Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back Agency: glue Isobar / London Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot Agency: Ogilvy Shanghai / Shanghai Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular Agency: OLSON / Minneapolis Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech Agency: The Martin Agency / Richmond Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language Agency: Camp David Film / Stockholm Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's Agency: Carmichael Lynch / Minneapolis Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Events or Live Webcasts - Campaign
Super Sexy CPR Agency: Red Urban / Toronto Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
Crash Test Eggs Agency: Aim Proximity Limited / Wellington Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement Agency: TBWA\Vancouver / Vancouver Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Perry draws a hamburger Agency: Dare / London Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Graffiti Agency: TBWA\PARIS / Boulogne Billancourt Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Ride Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
You Have To Be In Advertising To Enter Agency: Cossette / Toronto Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Online Films And Video / Short Form - Single
LATE NIGHT Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single

2011 Interactive Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2 and 3

Online Films And Video / Long Form - Series/Episodes

11069N

2011 Interactive Bronze Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Films And Video / Long Form - Series/Episodes

11070N

2011 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Old Spice Response Campaign

Online Films And Video / Event or Live Webcast - Single

11058N

2011 Interactive Silver Pencil

Saatchi & Saatchi / London

T-Mobile

Welcome Back

Online Films And Video / Event or Live Webcast - Single

11059N

2011 Interactive Bronze Pencil

Google / NY

Google Creative Lab

YouTube Play

Online Films And Video / Event or Live Webcast - Single

11060N

2011 Interactive Silver Pencil

BBH / New York

Google

Google Speed Tests

Online Films And Video / Short Form - Series/Episodes

11064N

2011 Interactive Bronze Pencil

Dare / London

Sony Ericsson

The Product Testing Institute

Online Films And Video / Short Form - Series/Episodes

11065N

2011 Interactive Gold Pencil

john st. advertising / Toronto

John St.

Pink Ponies

Online Films And Video / Self-Promotion - Single

11074N

2011 Interactive Silver Pencil

DENTSU INC. / Tokyo

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

11075N

2011 Interactive Bronze Pencil

Dare / London

Dare

This is Dare - Are You?

Online Films And Video / Self-Promotion - Single

11076N

2011 Interactive Gold Pencil

Sid Lee / Montreal

adidas

adidas Originals Star Wars Cantina 2010

Online Films And Video / Video Remixes/Mashups - Single

11077N

2011 Interactive Silver Pencil

Google / NY

Google CreativeLab

Google Instant with Bob Dylan

Online Films And Video / Video Remixes/Mashups - Single

11078N

2011 Interactive Gold Pencil

StrawberryFrog / New York

Nanhi Kali, K.C. Mahindra Education Trust

A Girl Story

Online Films And Video / Public Service/ Non-Profit - Single

11071N

2011 Interactive Silver Pencil

Furlined / Santa Monica

Overturn Prop 8

Devin & Glenn

Online Films And Video / Public Service/ Non-Profit - Single

11072N

2011 Interactive Bronze Pencil

Leo Burnett / Millers Point

WWF

Monkey

Online Films And Video / Public Service/ Non-Profit - Single

11073N

2011 Interactive Silver Pencil

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

The Warden Sixteen

Online Films And Video / Long Form - Single

11066N

2011 Interactive Bronze Pencil

AMSTERDAM WORLDWIDE / AMSTERDAM

INTEL

THE SARTORIALIST

Online Films And Video / Long Form - Single

11067N

2011 Interactive Bronze Pencil

CCCP / Amsterdam

Hi-Tec

Liquid Mountaineering

Online Films And Video / Long Form - Single

11068N

2011 Interactive Silver Pencil

Venables Bell & Partners / San Francisco

Intel Corporation

The Chase

Online Films And Video / Short Form - Single

11061N

2011 Interactive Silver Pencil

Wieden+Kennedy Tokyo / Tokyo

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

11062N

2011 Interactive Bronze Pencil

Droga5 / New York

Puma

HardChorus

Online Films And Video / Short Form - Single

11063N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Burn Energy Drink

Online Films And Video / Long Form - Series/Episodes

11274N

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Online Films And Video / Event or Live Webcast - Single

11242N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Telia Sverige AB

The Smartphone Hunt

Online Films And Video / Event or Live Webcast - Single

11243N

2011 Interactive Merit Award

glue Isobar / London

Toyota

Get Your Energy Back

Online Films And Video / Event or Live Webcast - Single

11244N

2011 Interactive Merit Award

Ogilvy Shanghai / Shanghai

VF Asia Ltd

China's First user-Directed Fashion Shoot

Online Films And Video / Event or Live Webcast - Single

11245N

2011 Interactive Merit Award

OLSON / Minneapolis

Target

Target Kaleidoscopic Fashion Spectacular

Online Films And Video / Event or Live Webcast - Single

11246N

2011 Interactive Merit Award

The Martin Agency / Richmond

The John F. Kennedy Presidential Library

Our Speech

Online Films And Video / Event or Live Webcast - Single

11247N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Online Films And Video / Short Form - Series/Episodes

11261N

2011 Interactive Merit Award

Camp David Film / Stockholm

EF International Language Centers

Live the language

Online Films And Video / Short Form - Series/Episodes

11262N

2011 Interactive Merit Award

Carmichael Lynch / Minneapolis

Subaru

2011 Mediocrity Video's

Online Films And Video / Short Form - Series/Episodes

11263N

2011 Interactive Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interviews

Online Films And Video / Short Form - Series/Episodes

11264N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals Spring / Summer 2010 campaign

Online Films And Video / Short Form - Series/Episodes

11265N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Online Films And Video / Events or Live Webcasts - Campaign

11248N

2011 Interactive Merit Award

Red Urban / Toronto

Fortnight Lingerie

Super Sexy CPR

Online Films And Video / Self-Promotion - Single

11278N

2011 Interactive Merit Award

Aim Proximity Limited / Wellington

NZTA

Crash Test Eggs

Online Films And Video / Public Service/ Non-Profit - Campaign

11276N

2011 Interactive Merit Award

TBWA\Vancouver / Vancouver

CNIB

Tamara/Robert/Ryan & Clement

Online Films And Video / Public Service/ Non-Profit - Campaign

11277N

2011 Interactive Merit Award

Dare / London

Dare

Perry draws a hamburger

Online Films And Video / Video Remixes/Mashups - Single

11280N

2011 Interactive Merit Award

TBWA\PARIS / Boulogne Billancourt

AIDES

Graffiti

Online Films And Video / Public Service/ Non-Profit - Single

11275N

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Online Films And Video / Long Form - Single

11266N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

Arcade Fire UNSTAGED Pre-show

Online Films And Video / Long Form - Single

11267N

2011 Interactive Merit Award

Mother London / London

IKEA

The Herding Cats Experiment

Online Films And Video / Long Form - Single

11268N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Ride

Online Films And Video / Long Form - Single

11269N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Peepshow vs Quebec

Online Films And Video / Long Form - Single

11270N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Playground

Online Films And Video / Long Form - Single

11271N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2

Online Films And Video / Long Form - Single

11272N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 3

Online Films And Video / Long Form - Single

11273N

2011 Interactive Merit Award

Cossette / Toronto

National Advertising Awards

You Have To Be In Advertising To Enter

Online Films And Video / Self-Promotion - Campaign

11279N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Online Films And Video / Short Form - Single

11249N

2011 Interactive Merit Award

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

LATE NIGHT

Online Films And Video / Short Form - Single

11250N

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