The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Out Of Home / Campaign
LOTUS T5 Agency: OgilvyOne / London Client: IBM Category: Out Of Home / Campaign
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle Agency: Johannes Leonardo / New York Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars Agency: Publicis Communications Schweiz AG / Zurich Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard Agency: BBDO Canada / Toronto Client: smart Canada Category: Out Of Home / Campaign
Citterio - Cut into finest slices Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: Citterio Category: Out Of Home / Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon Agency: Cossette / Toronto Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Digital Smile Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Single
Road Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Read More Movies Category: Out Of Home / Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
IKEA Store Opening Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs Agency: JWT New Zealand / Auckland PO BOX 2566 Client: Nestle Category: Out Of Home / Single
The grout marker billboard Agency: kempertrautmann gmbh / Hamburg Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days Agency: Kitchen Leo Burnett / Oslo Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator Agency: Kitchen Leo Burnett / Oslo Client: Norwegian Category: Out Of Home / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Out Of Home / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Out Of Home / Single
Live Review Agency: Leo Burnett / Hong Kong Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced" Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
James Ready Coupon Billboard - "Pants" Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team). Agency: Lowe Brindfors / Stockholm Client: Alcro Category: Out Of Home / Single
Moustache Agency: Mullen / Boston Client: Bruins Category: Out Of Home / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Out Of Home / Single

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Out Of Home / Campaign

11015A

2011 Advertising Bronze Pencil

OgilvyOne / London

IBM

LOTUS T5

Out Of Home / Campaign

11016A

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes/Raisins/Crackers

Out Of Home / Campaign

11198A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Coin Landscapes

Out Of Home / Campaign

11199A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

Out Of Home / Campaign

11200A

2011 Advertising Merit Award

Johannes Leonardo / New York

Daffy's

Daffy's Underground Puzzle

Out Of Home / Campaign

11202A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Out Of Home / Campaign

11203A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Out Of Home / Campaign

11204A

2011 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute For Conscious Consumption

Exclusive Beach

Out Of Home / Campaign

11205A

2011 Advertising Merit Award

Publicis Communications Schweiz AG / Zurich

Renault Suisse SA

Cars

Out Of Home / Campaign

11206A

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Out Of Home / Campaign

11207A

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Little Billboard

Out Of Home / Campaign

11213A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

Citterio

Citterio - Cut into finest slices

Out Of Home / Single

11170A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Out Of Home / Single

11171A

2011 Advertising Merit Award

Cossette / Toronto

Ironkore Performance Training Gym

Concrete Block Coupon

Out Of Home / Single

11172A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Vending Machine

Out Of Home / Single

11173A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Heated Noodle

Out Of Home / Single

11174A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Digital Smile

Out Of Home / Single

11175A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Out Of Home / Single

11176A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Road

Out Of Home / Single

11177A

2011 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

Catch the Goodies

Out Of Home / Single

11178A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls Read More Movies

Clockwork Orange

Out Of Home / Single

11179A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Out Of Home / Single

11180A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Out Of Home / Single

11181A

2011 Advertising Merit Award

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA Store Opening

Out Of Home / Single

11182A

2011 Advertising Merit Award

JWT New Zealand / Auckland PO BOX 2566

Nestle

Kit Kat Chairs

Out Of Home / Single

11183A

2011 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding international GmbH

The grout marker billboard

Out Of Home / Single

11184A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

Norwegian Airlines

6 stores in 6 days

Out Of Home / Single

11185A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

Norwegian

Internet Sun Generator

Out Of Home / Single

11186A

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Out Of Home / Single

11187A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Out Of Home / Single

11188A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

Time Out Magazine

Live Review

Out Of Home / Single

11189A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard - "Pierced"

Out Of Home / Single

11190A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard - "Pants"

Out Of Home / Single

11191A

2011 Advertising Merit Award

Lowe Brindfors / Stockholm

Alcro

"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).

Out Of Home / Single

11192A

2011 Advertising Merit Award

Mullen / Boston

Bruins

Moustache

Out Of Home / Single

11193A

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Out Of Home / Single

11194A

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