The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Out Of Home / Single
Supor Non-Strick Pans Agency: Leo Burnett / Shanghai Client: SUPOR Category: Out Of Home / Single
The Cascade of Books Agency: McCann Worldgroup Mumbai / mumbai Client: Videocon Mobile Phones Category: Out Of Home / Single
Dog FIght Agency: Colenso BBDO / Auckland Client: TVNZ Category: Out Of Home / Single
MAD light bulb Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Panini Verlags Category: Out Of Home / Single
Decode Jay-Z with Bing Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Music. See what it´s made of. Agency: AlmapBBDO / São Paulo Client: Billboard Category: Out Of Home / Campaign
LOTUS T5 Agency: OgilvyOne / London Client: IBM Category: Out Of Home / Campaign
Citterio - Cut into finest slices Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: Citterio Category: Out Of Home / Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon Agency: Cossette / Toronto Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Digital Smile Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Single
Road Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Read More Movies Category: Out Of Home / Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single
IKEA Store Opening Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs Agency: JWT New Zealand / Auckland PO BOX 2566 Client: Nestle Category: Out Of Home / Single
The grout marker billboard Agency: kempertrautmann gmbh / Hamburg Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days Agency: Kitchen Leo Burnett / Oslo Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator Agency: Kitchen Leo Burnett / Oslo Client: Norwegian Category: Out Of Home / Single
Street Evo Agency: Leo Burnett Iberia / Madrid Client: Fiat Category: Out Of Home / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Out Of Home / Single
Live Review Agency: Leo Burnett / Hong Kong Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced" Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
James Ready Coupon Billboard - "Pants" Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team). Agency: Lowe Brindfors / Stockholm Client: Alcro Category: Out Of Home / Single
Moustache Agency: Mullen / Boston Client: Bruins Category: Out Of Home / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Out Of Home / Single
Fit Agency: Grey Comunicação / Sao Paulo Client: Mercedes-Benz Category: Out Of Home / Campaign
360° Campaign Agency: BBDO Germany GmbH / Duesseldorf Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle Agency: Johannes Leonardo / New York Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars Agency: Publicis Communications Schweiz AG / Zurich Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard Agency: BBDO Canada / Toronto Client: smart Canada Category: Out Of Home / Campaign

2011 Advertising Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Out Of Home / Single

11010A

2011 Advertising Silver Pencil

Leo Burnett / Shanghai

SUPOR

Supor Non-Strick Pans

Out Of Home / Single

11011A

2011 Advertising Silver Pencil

McCann Worldgroup Mumbai / mumbai

Videocon Mobile Phones

The Cascade of Books

Out Of Home / Single

11012A

2011 Advertising Bronze Pencil

Colenso BBDO / Auckland

TVNZ

Dog FIght

Out Of Home / Single

11013A

2011 Advertising Silver Pencil

Serviceplan Gruppe GmbH & Co. KG / Munich

Panini Verlags

MAD light bulb

Out Of Home / Single

11017A

2011 Advertising Gold Pencil

Droga5 / New York

Bing with Jay-Z

Decode Jay-Z with Bing

Out Of Home / Campaign

11014A

2011 Advertising Silver Pencil

AlmapBBDO / São Paulo

Billboard

Music. See what it´s made of.

Out Of Home / Campaign

11015A

2011 Advertising Bronze Pencil

OgilvyOne / London

IBM

LOTUS T5

Out Of Home / Campaign

11016A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

Citterio

Citterio - Cut into finest slices

Out Of Home / Single

11170A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Out Of Home / Single

11171A

2011 Advertising Merit Award

Cossette / Toronto

Ironkore Performance Training Gym

Concrete Block Coupon

Out Of Home / Single

11172A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Vending Machine

Out Of Home / Single

11173A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Heated Noodle

Out Of Home / Single

11174A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Digital Smile

Out Of Home / Single

11175A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Out Of Home / Single

11176A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Road

Out Of Home / Single

11177A

2011 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

Catch the Goodies

Out Of Home / Single

11178A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls Read More Movies

Clockwork Orange

Out Of Home / Single

11179A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Out Of Home / Single

11180A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Out Of Home / Single

11181A

2011 Advertising Merit Award

Grabarz & Partner / Hamburg

IKEA Deutschland GmbH & Co. KG

IKEA Store Opening

Out Of Home / Single

11182A

2011 Advertising Merit Award

JWT New Zealand / Auckland PO BOX 2566

Nestle

Kit Kat Chairs

Out Of Home / Single

11183A

2011 Advertising Merit Award

kempertrautmann gmbh / Hamburg

edding international GmbH

The grout marker billboard

Out Of Home / Single

11184A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

Norwegian Airlines

6 stores in 6 days

Out Of Home / Single

11185A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

Norwegian

Internet Sun Generator

Out Of Home / Single

11186A

2011 Advertising Merit Award

Leo Burnett Iberia / Madrid

Fiat

Street Evo

Out Of Home / Single

11187A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Out Of Home / Single

11188A

2011 Advertising Merit Award

Leo Burnett / Hong Kong

Time Out Magazine

Live Review

Out Of Home / Single

11189A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard - "Pierced"

Out Of Home / Single

11190A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard - "Pants"

Out Of Home / Single

11191A

2011 Advertising Merit Award

Lowe Brindfors / Stockholm

Alcro

"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).

Out Of Home / Single

11192A

2011 Advertising Merit Award

Mullen / Boston

Bruins

Moustache

Out Of Home / Single

11193A

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Out Of Home / Single

11194A

2011 Advertising Merit Award

Grey Comunicação / Sao Paulo

Mercedes-Benz

Fit

Out Of Home / Campaign

11196A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Daimler AG, Mercedes-Benz Vertrieb Deutschland

360° Campaign

Out Of Home / Campaign

11197A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes/Raisins/Crackers

Out Of Home / Campaign

11198A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Coin Landscapes

Out Of Home / Campaign

11199A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls

Clockwork Orange, Willy Wonka, Dragon Tattoo

Out Of Home / Campaign

11200A

2011 Advertising Merit Award

Johannes Leonardo / New York

Daffy's

Daffy's Underground Puzzle

Out Of Home / Campaign

11202A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Coupon Billboard

Out Of Home / Campaign

11203A

2011 Advertising Merit Award

Leo Burnett, Toronto / Toronto

James Ready

James Ready Fall Billboard Campaign

Out Of Home / Campaign

11204A

2011 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute For Conscious Consumption

Exclusive Beach

Out Of Home / Campaign

11205A

2011 Advertising Merit Award

Publicis Communications Schweiz AG / Zurich

Renault Suisse SA

Cars

Out Of Home / Campaign

11206A

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Out Of Home / Campaign

11207A

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Little Billboard

Out Of Home / Campaign

11213A

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