The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Signature Theatre Season Posters Agency: Design Army / Washington Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Give Two Cents Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service / Outdoor and Posters - Campaign
Scary Nights Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Outdoor and Posters - Campaign
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
Scale Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Selinah Agency: Ogilvy Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service / Television - Single
"The Bird" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Single
Get Tested Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Public Service / Radio - Single
Save Agency: Contract Advertising / New Delhi Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Limited Edition #2 Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Outdoor and Posters - Campaign
WWF Cutouts Agency: BBH China / Shanghai Client: WWF China Category: Public Service / Outdoor and Posters - Campaign
Photographer, Reporter, Microphone Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Campaign
Scared Leaders Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society for Human Rights) Category: Public Service / Outdoor and Posters - Campaign
CHOPSTICKS Poster Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Outdoor and Posters - Campaign
Save trees.Save lives. Agency: M/s Pristine Ideas / Bhopal Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg Agency: Kinetic Singapore / Singapore Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice Agency: Leo Burnett / Millers Point Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy. Agency: mudra communication pvt ltd / mumbai Client: Reach Category: Public Service / Outdoor and Posters - Campaign
Foundation Rwanda Flip Book Agency: JWT/Atlanta / Atlanta Client: Foundation Rwanda Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Tide Line Project Agency: Spring Advertising / Vancouver Client: David Suzuki Foundation Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stop Me/Okay/Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Apartheid Museum Category: Public Service / Television - Campaign
MUMS Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier Agency: Leo Burnett Istanbul / Istanbul Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow Agency: LDC / São Paulo Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign Agency: Scholz & Friends / Hamburg Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
The Fossil Agency: YOUNG & RUBICAM PARIS / Boulogne-Billancourt Client: Surfrider Foundation Category: Public Service / Newspaper or Magazine - Single
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single

2011 Design Gold Pencil

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11066D

2011 Design Silver Pencil

Design Army / Washington

Signature Theatre

Signature Theatre Season Posters

Public Service / Outdoor and Posters - Campaign

11067D

2011 Design Bronze Pencil

Y&R Chicago / Chicago

National Parks Conservation Association

Give Two Cents

Public Service / Outdoor and Posters - Campaign

11068D

2011 Design Bronze Pencil

Y&R South Africa / Wendywood

UNICEF

Scary Nights

Public Service / Outdoor and Posters - Campaign

11069D

2011 Advertising Gold Pencil

Lowe Indonesia / Jakarta

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

11045T

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Advertising Silver Pencil

Lew´Lara\TBWA / São Paulo

Donate your Garbage

Scale

Public Service / Newspaper or Magazine - Campaign

11031A

2011 Advertising Silver Pencil

walker / zurich

Amnesty International

Human Rights

Public Service / Newspaper or Magazine - Campaign

11032A

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Design Gold Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11065D

2011 Advertising Gold Pencil

Ogilvy Johannesburg / Johannesburg

Topsy Foundation

Selinah

Public Service / Television - Single

11042T

2011 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

"The Bird"

Public Service / Television - Single

11044T

2011 Advertising Silver Pencil

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

Get Tested Project

Public Service / Radio - Single

11041R

2011 Advertising Silver Pencil

Contract Advertising / New Delhi

Environment Friends

Save

Public Service / Outdoor and Posters - Campaign

11036A

2011 Advertising Silver Pencil

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11040A

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Outdoor and Posters - Single

11034A

2011 Advertising Silver Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11035A

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

Limited Edition #2

Public Service / Outdoor and Posters - Campaign

11281D

2011 Design Merit Award

BBH China / Shanghai

WWF China

WWF Cutouts

Public Service / Outdoor and Posters - Campaign

11282D

2011 Design Merit Award

Juniper Park / Toronto

Canadian Journalists for Free Expression

Photographer, Reporter, Microphone

Public Service / Outdoor and Posters - Campaign

11283D

2011 Design Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society for Human Rights)

Scared Leaders

Public Service / Outdoor and Posters - Campaign

11284D

2011 Design Merit Award

Ogilvy Beijing / Beijing

Greenpeace

CHOPSTICKS Poster

Public Service / Outdoor and Posters - Campaign

11285D

2011 Design Merit Award

M/s Pristine Ideas / Bhopal

Sanctuary

Save trees.Save lives.

Public Service / Outdoor and Posters - Campaign

11286D

2011 Design Merit Award

Kinetic Singapore / Singapore

Alzheimersdisease.sg

Alzheimersdisease.sg

Public Service / Outdoor and Posters - Campaign

11287D

2011 Design Merit Award

Leo Burnett / Millers Point

WWF

The Planet's Voice

Public Service / Outdoor and Posters - Campaign

11288D

2011 Design Merit Award

mudra communication pvt ltd / mumbai

Reach

Helping the needy.

Public Service / Outdoor and Posters - Campaign

11289D

2011 Design Merit Award

JWT/Atlanta / Atlanta

Foundation Rwanda

Foundation Rwanda Flip Book

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11290D

2011 Design Merit Award

Spring Advertising / Vancouver

David Suzuki Foundation

The Tide Line Project

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11291D

2011 Design Merit Award

JWT Melbourne / Richmond

Melbourne Writers Festival

Stories From The Street

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

11292D

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me/Okay/Offer

Public Service / Television - Campaign

11303T

2011 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Apartheid Museum

A History Forgotten Is A Future Lost

Public Service / Television - Campaign

11304T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

MUMS

Public Service / Newspaper or Magazine - Single

11258A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

GIRLS

Public Service / Newspaper or Magazine - Single

11259A

2011 Advertising Merit Award

Leo Burnett Istanbul / Istanbul

Istanbul Toy Museum

Soldier

Public Service / Newspaper or Magazine - Single

11260A

2011 Advertising Merit Award

LDC / São Paulo

CCR

If you drink, blow

Public Service / Newspaper or Magazine - Single

11261A

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Family

Public Service / Newspaper or Magazine - Single

11262A

2011 Advertising Merit Award

Scholz & Friends / Hamburg

Reporter ohne Grenzen e.V.

The Blank Frontpage Campaign

Public Service / Newspaper or Magazine - Single

11263A

2011 Advertising Merit Award

YOUNG & RUBICAM PARIS / Boulogne-Billancourt

Surfrider Foundation

The Fossil

Public Service / Newspaper or Magazine - Single

11264A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

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